Lead Generation - Page № 2

Digital customer engagement is the key to online business success. The "see, buy, forget" formula is in the distant past. Today, most companies try to build long-term relationships with consumers. Why do they want to do this, and what methods do they use to achieve this goal? Keep reading to find out. What is Digital Customer Engagement The meaning of digital customer engagement is creating a strong connection between a business and its target audience. It aims to build the...

Are you looking for spring marketing ideas to catch the attention of your customers and make your brand recognizable? We have some exciting suggestions that are suitable for any business. So, let's get ready for the season of beauty and renewal! Spring Marketing Campaign: Why Is It Essential for Your Business Spring is not just the first warm days and new leaves on trees. Along with the weather, consumers' moods improve. They become more susceptible to emotional impulse spending and...

Successful marketing promotion ideas are a serious weapon for your business in the competitive market.  Today, consumers are overwhelmed with choices.  Thousands of brands are vying for their attention with high-quality products and services using various promotional techniques. That's why we've collected ideas for marketing campaigns with proven effectiveness that will help you find a place in the hearts of consumers and on their shopping lists. 8 Ideas for Marketing Campaigns The beauty of the campaign marketing ideas on this...

Marketing ideas for Valentine's Day are often the most productive and efficient. This day has long been considered not only the holiday of love but also the holiday of marketers. According to the American Retail Federation, total consumer spending related to it is expected to reach $27,5 billion in 2025.  Ready to take advantage of this opportunity? Then, keep reading and learn about interesting holiday marketing ideas. 14 Marketing Ideas for Valentine’s Day Before we get started, there are two...

When comparing retargeting vs remarketing, it's easy to get confused by the nuances of terminology. Especially since the development of technology continues to blur the thin line between them, making their techniques interchangeable.  Today, we will explain how these online business tools work, in which scenarios they are the most effective, and the difference between retargeting and remarketing. What is Remarketing Remarketing is working with an audience that has already had some interaction with a company, its brand, or its...

Top companies use closed-loop marketing to generate more leads, conversions, and sales with limited resources. This relatively new business methodology has emerged thanks to modern data processing and analysis technologies. Let’s discuss it in more detail. What is Closed-Loop Marketing By definition, closed-loop marketing is a business promotion strategy that involves a continuous information exchange between a marketing team and a sales department. It may seem that this is the way any company works. But, in fact, in a traditional...

Almost every company compares customer retention vs customer acquisition at some point in its development. Businesses face a difficult choice - looking for new customers or focusing on existing ones. In most cases, combining the two methods in a specific proportion is the right option. We will explain customer retention and acquisition, their advantages and features, and which businesses they are suitable for.  Customer Acquisition and Customer Retention: criteria for comparison Customer retention is the creation of long-term relationships with...

Inbound sales is a modern approach to marketing that is wholly customer-oriented. Implementation of this approach increases brand reputation, reduces churn rates, and simplifies the formation of a loyal customer base. We will examine the features of this approach, provide examples, and tell you how to build relationships with customers. Inbound Sales Definition Inbound sales is an approach where a company provides a customer with some value before offering a product. According to the terminology of old-school salespeople, it should...

If you want to fully realize the potential of your business idea, you should work on website conversion rate optimization (CRO). It will help you retain more visitors, turn them into buyers, and build a loyal customer audience.  In this article, we will explain what conversion rate is, how you can increase its level, and what elements of your website should be worked on first. Create Your Free Pop-up with 800+ High-Converting Templates Get Started What are Conversion Rates Website...

Read on to learn how conversion rate is calculated and which formula to use for different digital scenarios. This information will be useful for both novice marketers and more experienced experts. Conversion rate formula A universal conversion rates formula is used in almost all scenarios digital marketers encounter. It looks as follows: Targeted actions usually refer to sales. But even in e-commerce, alternatives can be considered. These include: newsletter subscription; registration on the site; filling out the survey form; adding...

Conversion rate optimization on Shopify is one of the top priorities in online store promotion. Today, this platform supports almost one million commercial websites that form a dynamic, highly competitive environment.  Let's take a closer look at tools you can use to improve business performance on Shopify.  8 ways to increase your online store conversion rate on Shopify You can work with many techniques on your own without involving a team of experts. Let's look at 7 simple but very...

Great deals have long been an integral part of the online store strategy. One such deal is the flash sale, a proven pusher for impulse buys. A study in Cogent Business & Management has shown that these sales increase the excitement and pleasure of consumers. Consumers think they hit the jackpot and get something that will soon become unavailable to others. These feelings motivate them to buy immediately.  With such an impact on buying behavior, flash sales can increase the...

53% of marketers spend 50% or more of their budget on lead generation. To stay ahead of the competition and drive sustainable growth, businesses are turning to automated lead generation that leverages cutting-edge technologies and streamlined processes. Automated lead generation solutions offer a range of tools and strategies to optimize lead capture, nurturing, and conversion. From advanced AI algorithms to seamless integrations with marketing platforms, these solutions empower businesses to generate leads more efficiently and effectively than ever before. Discover...

E-commerce marketing tools allow businesses to keep up with competition and achieve growth. To be successful, businesses need to do more than offer great products. Finding new leads and nurturing relationships with existing customers are also vital. Marketing tools allow us to do it more efficiently, especially with the emergence of various AI tools.  So whether you're just setting up an e-commerce business or want to optimize and scale up an existing one, you're in the right place. In this...

When it comes to email copywriting, getting your audience’s attention is more important than ever as it determines whether subscribers stick with your newsletter or opt-out.  Consumers prefer email over other channels but are more overwhelmed than ever. According to Sinch Mailgun’s global survey of over 2,000 consumers, 75% want to get brand offers and updates in their inboxes. However, with the average person getting over 10 brand emails a day, only a tiny fraction of those get opened. In...

Lead generation is undeniably a foundational part of any business’s marketing efforts. But it’s not always the easiest part of the business to manage. 91% of marketers say that lead generation is their most important goal. The first step in generating leads is to have the right tools to manage them efficiently. That's where the best lead management software comes into play. With numerous options available in the market, choosing the perfect one for your business can be overwhelming.  In...

Personal email finders can be a useful resource for individuals or businesses that need to find the email address of a specific person or group of people. Let's find out what tools are on the market, their pros and cons and email opt-in examples. You will see which is right for your business and how to grow your email list. Why Use a Personal Email Finder Tool? A personal email finder tool can save your time and effort by helping...

The tripwire funnel is designed to make the price of a product so low that no one can reject the offer. Imagine, habitually, you do not spend too much on clothing or accessories but see a proposal from a luxury brand with a 90% discount on certain items. Of course, you will buy one of them, at least just to see what all the fuss is about. With the price of a regular product, you will not regret spending money...

Trying to build a perfect marketing campaign may be a hard task. And if you ever spent a significant amount of money on marketing and later wondered if it was a reasonable use of your cash, you may dive a bit deeper into generating leads, answering an important question: “How much should lead generation cost?” Figuring out a lead cost can give you more confidence in running lead generation campaigns. You will be able to determine whether your campaign was...

A limited-time offer is one of the most effective sales strategies designed to create urgency and speed up customer decision-making. Whether you're launching a new product, clearing seasonal inventory, or running a quick revenue boost campaign, a time-limited promotion motivates immediate action through the scarcity of the offer and its perceived value. This sales strategy typically involves discounts, exclusive gifts, bundled deals, or early access offers available for a short period. These tactics boost conversions and support broader sales objectives,...

Conversions on your website depend on various factors, including your offers, your CTAs' messaging, and even button colors. Some companies see up to a 30% conversion increase thanks to changing the color of their CTA buttons. So, this topic definitely warrants further attention. And we (with the help of our designers) are here to guide you through the sometimes difficult choices that make your design effective. Keep reading to learn step-by-step about best practices for CTA button colors! Why are...

Quality leads are essential for any company, regardless of industry. Therefore, attracting new customers should be one of the main goals, as this directly leads to business growth. With the power of digital marketing, social media platforms, and automation software, turning leads into profitable ones has never been easier. The main thing is to use every opportunity correctly. So, let’s find out what is digital lead generation, and how to generate leads in digital marketing? Table of Contents What is...

One of the main goals of a business is to make a profit. Profit, in turn, is formed, among the things through sales. Therefore, the more a company uses effective marketing channels, the more customers it will eventually get. All potential customers who have expressed interest in a product through any marketing channel are called leads. In this article, we will find out what is lead generation in sales and marketing and what tools to use for lead generation? Suppose...

Whether you are a craftsperson selling your handmade goods, an expert promoting your course, or a tech solopreneur, there comes a time when you start wondering how to increase sales for your small business.  With no budgets for flashy marketing campaigns, 91% of small businesses rely primarily on referrals and word-of-mouth for new customers. It's not a bad thing per se. People who come through those channels are more likely to trust you – and, therefore, make a purchase. But...