Conversion - Page № 5
GivingTuesday is a global movement that encourages and multiplies giving, commitment and solidarity. The goal? Dedicate a day to generosity and solidarity by celebrating donations in all forms. In a single day, Giving Tuesday participants in the United States gave $2.47 billion, more than all US philanthropic foundations in an entire year. A successful Giving Tuesday campaign requires some thoughtful elements. To help you identify and incorporate all of these factors, we bring great ideas for the best Giving Tuesday...
The tripwire funnel is designed to make the price of a product so low that no one can reject the offer. Imagine, habitually, you do not spend too much on clothing or accessories but see a proposal from a luxury brand with a 90% discount on certain items. Of course, you will buy one of them, at least just to see what all the fuss is about. With the price of a regular product, you will not regret spending money...
Trying to build a perfect marketing campaign may be a hard task. And if you ever spent a significant amount of money on marketing and later wondered if it was a reasonable use of your cash, you may dive a bit deeper into generating leads, answering an important question: “How much should lead generation cost?” Figuring out a lead cost can give you more confidence in running lead generation campaigns. You will be able to determine whether your campaign was...
A LinkedIn business page is not another social media account, it is a bridge between you and more than 750 million potential employees, clients, and partners. Of course, it requires a certain amount of work to make your self-presentation truly mesmerizing. But if you do it the right way, the reward will be worth the effort. Table of Contents LinkedIn Business Pages: Unheralded Tool to Invigorate Performance LinkedIn Company Page Creation: a Step-by-Step Instruction Evident & Not-So-Obvious Ways to Benefit...
Conversion copywriting plays a significant role in the interaction between businesses and consumers. A study has shown that people rarely read online. Instead, they just scan content with their eyes. The main approaches to writing conversion copy help capture the attention of the reader and potential customer while they scan and encourage them to take a targeted action (that is, to convert). Each marketing channel has unique specifics and goals, such as attraction, retention, etc. That's why it's important for...
Convincing people to buy your product is like performing a magical art. It's a complex journey that encompasses various elements, starting from optimizing your site’s design and finishing with revising your choice of words. Yet, it is not the reason to get low-spirited. Here are 15 valuable tips on how to encourage customers to buy from you. Even if your business is small and you are inexperienced in marketing, you will find many feasible solutions. Table of Contents How to...
A limited-time offer is one of the most effective sales strategies designed to create urgency and speed up customer decision-making. Whether you're launching a new product, clearing seasonal inventory, or running a quick revenue boost campaign, a time-limited promotion motivates immediate action through the scarcity of the offer and its perceived value. This sales strategy typically involves discounts, exclusive gifts, bundled deals, or early access offers available for a short period. These tactics boost conversions and support broader sales objectives,...
Understanding your audience is key to making a profit, building your brand, and establishing relationships with your loyal customers. Important information about your audience you need to consider is the demographic data. You might wonder why you need it and why you should include demographic survey questions when picking data. But when you know your customer’s age, you understand the marketing channels, triggers, insights, and many other subtleties. For example, only 11% of people who are 50 years old or...
Customer reviews are a valuable source of information necessary for the effective operation of an analytics system and business as a whole. They not only reflect the general opinion of your audience but also provide the data needed to make the right management decisions and formulate a development strategy. By knowing how to ask customers for reviews properly, you will be able to create a continuous flow of information for analysis. In turn, it will allow you to analyze the...
How to ask for a sample testimonial letter via email? No single person shopping online would want to buy a "cat in a sack". Therefore, people check the social evidence to see if they can trust the store (Facebook and Instagram are the most popular platforms for feedback). Customer feedback is the most powerful tool that engages new people and turns them into loyal customers. Much has been said about the importance of testimonial request from clients. It is a...
When running a business, you have to increase the number of your customers and boost sales all the time. It includes all types of promotions: advertising, offers, discounts, free shipping, etc. Each of them engages people and allows you to grow your business while giving people what they want. In addition to the options mentioned earlier, you have to think about how to upsell a product to your customer. Here you can create a unique strategy for a product upsell...
Conversions on your website depend on various factors, including your offers, your CTAs' messaging, and even button colors. Some companies see up to a 30% conversion increase thanks to changing the color of their CTA buttons. So, this topic definitely warrants further attention. And we (with the help of our designers) are here to guide you through the sometimes difficult choices that make your design effective. Keep reading to learn step-by-step about best practices for CTA button colors! Why are...
Quality leads are essential for any company, regardless of industry. Therefore, attracting new customers should be one of the main goals, as this directly leads to business growth. With the power of digital marketing, social media platforms, and automation software, turning leads into profitable ones has never been easier. The main thing is to use every opportunity correctly. So, let’s find out what is digital lead generation, and how to generate leads in digital marketing? Table of Contents What is...
One of the main goals of a business is to make a profit. Profit, in turn, is formed, among the things through sales. Therefore, the more a company uses effective marketing channels, the more customers it will eventually get. All potential customers who have expressed interest in a product through any marketing channel are called leads. In this article, we will find out what is lead generation in sales and marketing and what tools to use for lead generation? Suppose...
According to statistics, 88% of C-suite executives consider feedback data a critical decision-making tool. However, collecting customer feedback makes no sense without its subsequent analysis. By delving deeper into the first-hand insights you receive and intelligently interpreting them, you can make data-driven decisions. In this article, we will explain why and how to analyze customer reviews. We will also provide you with ideas, techniques, and helpful tools for automated customer feedback analysis. So, keep reading to get the most from...
Imagine you run a business and have done almost everything to succeed. It seems like you have all set up, automated some processes, and your business works properly. Do you think it is enough to have a successful business? Not yet, of course. You see, if you run a company that provides its services to customers, be it a cafe or a shop, you face some kind of customer feedback. And you must be aware of the most proper ways...
Whether you are a craftsperson selling your handmade goods, an expert promoting your course, or a tech solopreneur, there comes a time when you start wondering how to increase sales for your small business. With no budgets for flashy marketing campaigns, 91% of small businesses rely primarily on referrals and word-of-mouth for new customers. It's not a bad thing per se. People who come through those channels are more likely to trust you – and, therefore, make a purchase. But...
Many companies strive to be more customer-focused, so reviews play an essential role. Collecting feedback from customers, even if negative, is at the heart of improving products and services. If customer experience is really bad, they often don't report that the products don't meet expectations, but never use the company's services again. And this, you see, is a high price for the absence of negative feedback. Ask customers for their reviews immediately after the purchase if you want to upgrade...
Your business's most important task is determining the factors influencing the consumer's decision to purchase or refuse your products or services. But no one can tell you about these factors better than the consumers themselves. And here, the customer satisfaction survey comes into play. It allows you to obtain first-hand information that is more valuable than any hypothesis. The buyer directly interacts with your product, advertising, sales touchpoints, and support teams. Therefore, the opinion of each of them is the...
Customer feedback is a piece of information provided by customers about their experience with a product or service. Despite the fact that many owners of online stores, especially new ones, are completely oblivious to this moment, in fact, customer feedback remains very important. First of all, you need to understand that having reviews increases sales significantly. They help a potential customer get rid of doubts about a particular product and make the final choice of a product from several similar...
Pop-up messages are like a digital tap on the shoulder, delivering important information, notifications, or a friendly nudge to take action. From newsletter subscriptions to exclusive offers, these little windows are all about engaging users and increasing conversions. But creating the perfect popup design is a big deal. It's all about finding the right balance between capturing attention and not driving your visitors crazy. That's where we come in with some handy tips and real-world examples to inspire your widget...
Collecting phone numbers is the first step to implementing an SMS or text marketing strategy. 53.5% of business owners say that SMS campaigns have the highest open and click-through rates compared to other communication channels. That’s no surprise, given that text messaging is the preferred method of communicating with brands for nearly 50% of consumers of all ages. Thus, by growing your phone number list, you can reach a broad audience with subsequent SMS mailings, attract more attention to your...
Don’t be afraid to experiment with your marketing tools! If you want to bring more attention to your pop-up windows that have images, text, videos, surveys, and more, just try adding animations! They will surely get more attention from your target audience. Let’s see how to use pop-up animation properly and engage the users. Easily Create Animated Pop-up with 800+ High-Converting Templates Get Started Table of Contents Definition of Pop Up Animation Effects When to Use Animation Effects Pop Up...
Despite the popularity of blogs declining slightly in recent years in favor of video, they are still a powerful tool in your toolkit, with blog pop-ups remaining among the best ways to convert your readers into buyers and subscribers. Blogs serve as a valuable resource for readers, providing expert insights, opinions, and solutions to pressing issues. They offer a sense of community, connecting like-minded individuals. For companies and solopreneurs, blogs present an opportunity to build a personal brand, share expertise,...