How to Ask for Reviews: 6 Ways + Examples

08 June ~ 11 min read 816 views
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Claspo Blog How to Ask for Reviews: 6 Ways + Examples

To know how to ask a customer for a review is a powerful tool that can boost your marketing game and help with retention. Reviews really can do wonders for your business and marketing. Among retention, you can build your online reputation and presence, provide new customers with social proof, influence the loyal customers' behavior, upgrade credibility, and much more. Even the smallest review can play a big part in your website promotion and convert into purchases. And the number of stars is also valuable for your website, even the half of a star can be a decisive moment in getting your product. But it doesn't mean that you should ask customers to write good reviews. You should care about your product and service so that people will happily answer your "please leave a review" message after the purchase. Besides, reviews influence your SEO ranking factor. 

Learning how to ask customers for reviews is a necessary skill that each business should know and use properly. Many get new clients via reviews and review websites like Google, Yelp, TripAdvisor, etc. 

Here you'll find the information on asking customers for reviews examples and will know what to do with them. 

Table of Contents

1. Why Ask for Reviews: Key Benefits

2. Asking for Reviews From Customers

2.1. Reviews Over Email

2.2. Ask for Google, Facebook, and Yelp Reviews

2.3. Review Over SMS

2.4. Review For a Landing Page

2.5. Review From a Vendor

2.6. Review Over Website

3. How Claspo Can Help You Get More Reviews

4. Conclusion

Why Ask for Reviews: Key Benefits

Most people read online reviews before purchasing a product or a service. As Statista states, 43% of US citizens regularly search for online reviews, and only 2% never check the reviews. More than that, 34% of people always check the reviews, and 21% occasionally check the product and services reviews. 

Among all the benefits that a simple review can make, the most prominent are:

  • See promoters. You can spot the most loyal customers that speak about your business a lot. Most likely, they will help you with raising your Net Promoter Score (NPS); you just need to send them an email asking fill-in the scale about recommending your business to friends from 1 to 10.
  • Get new customers. You can provide your new users with reviews and social proof so they feel braver when ordering your products or services. 
  • Build an online reputation. Positive reviews upgrade your business ratings which help build credibility for those who see your products or services for the first time. This can drive sales and boost shoppers' confidence. 

And there are even more benefits if you know how to ask a customer for a review in a nice form and not like "customer, please leave a review":

  • Boost ratings. It is said that review ratings are higher if you ask your customer to leave us a review. This is how you get more 5-star ratings — just be specific with your customers, especially with the loyal ones — be clear and be polite: "please leave us a review."
  • Outreach. The more you ask for feedback, the higher chance that users will leave them. And this is a powerful tool as you have to know how to ask for reviews to activate your brand promoters. 

Asking for Reviews From Customers

So, do you know how to ask customers for reviews? Let's see the practice that can help you with your success, asking customers for reviews examples, checking techniques, and see best practices. 

Learning the ways how to ask for reviews can play a big role in your business. You'll get more reviews, higher rates, purchases boost, and overall better marketing results. 

There are several general suggestions that will help you to ask for a review. You can be sure that customers will be happy and you will get better stats and the desired results. 

  • Ask for feedback, not a review. The feedback is a thing that will help you upgrade your business and please your customers. If the customers give you bad feedback, you have a chance to solve the issue and please them. Such action will prevent a poor review post, and you'll have a chance to keep the customers. 
  • Tell the customers why they should leave the review. Describe the benefits like other people will find out the truth about the product or service. Each of us creates the culture, and leaving a review will help each of us in the future when we need to check some product or service. But state where you need the review to be: your website, Google reviews, Yelp, etc.

Let's see where and how users can leave reviews. 

Reviews Over Email

Some business owners and their marketing teams might hope that the customers will leave the reviews on their own initiative actions. But you shouldn't rely on that. You better ask your customers directly and write down what you want from them — reviews. 

There are several rules that you need to keep in mind before writing your customers via email. These are considered the best practice to achieve the desired results.  

1. Personalization. This is always a good idea in any letter that you write to your customers. That's why you run your CRM system to make sure to create personalized emails. Address your client by the first name and say goodbye using this as well. 

2. Make it easy. The customers should clearly understand what you want from them: place a link where you want the review to be. 

3. Keep it short. This will make the customers finish reading your email. The longer you write, the fewer motivation clients have to read your letter, meaning only a few will leave you the review. 

Ask for Google, Facebook, and Yelp Reviews

You should ask in such a way that users won't write a bad review or write that you are annoying. It is possible with the right words and right emails. Overall, you have to ask for a review politely to create a positive vibe and represent your business as a caring brand. 

Use the following templates to achieve the best results when asking customers for reviews examples. 

Google Reviews

Google Reviews is one of the most famous reviews platforms where people go to write their impressions and feelings about a brand's product and service as well as to read one before buying something from any brand. This is why you need to think about your online presence and reputation. 

Besides helping you to connect with people, Google Reviews can increase your visibility when people search your brand's name online, as well as improve your SEO. 

Let's check an example of what you can write to your customers when asking to leave a review on Google Reviews. You can do this over a simple email or a short text message via mobile phone or even any social media contact you have. 

Subject line: We would like to hear from you!


Dear [Customer's Name]


Thank you for picking our business, as we are driven by our customers who want the best for their lives. We hope that you really enjoy our products and our services, and we would like to hear from you so others won't miss an opportunity to use our products. 


You can leave your opinion about us, about your experience using our products and services, and about your feelings on upcoming purchases. Here's a link <insert URL> where you can share your story so everyone can see it. 


Hoping to see you more on our website! Thank you for your time and loyalty!


Best regards,


[Brand’s Name]


[Brand’s Contacts]

Facebook Reviews

Facebook is another powerful tool that you can use in favor of your business. First of all, you can place information about your business, create a fine content plan to share news and other important things about your brand, etc. But most importantly, you can get reviews and feedback about your business and communicate with your customers. This means Facebook itself can be a huge platform for your brand to influence your business. 

Many people have their personal Facebook pages. To be specific, 2.9 billion people use Facebook on a regular basis, Statista says. So why not use it to your own benefit? 

See how you can ask your customer to leave a Facebook review over email or any social media profile if you have the contact. 

Subject line: We would like to hear from you!


Dear [Customer's Name]


Thank you for choosing our brand! We really hope you like it as much as we do. Would you do us a favor and leave a Facebook review? It will take several minutes on our page <direct link> where many people can read about your experience with us. 


Besides, you can also contact our support team <direct link> if you are not satisfied with our product or service so we can solve the issue as soon as possible!


Thanks for your time and trust


Best regards,


[Brand’s Name]


[Brand’s Contacts]

Yelp Reviews

Yelp is another extremely popular platform where people search for reviews for specific businesses, places, services, etc. As Yelp states itself, there are 97% of customers make a purchase after visiting Yelp. So there's not a single reason why you shouldn't think about this platform for your brand. 

Yelp also states and asks business owners not to write users, asking them to leave a review on a platform. This is written in their review policy. We clearly respect that, and we do not suggest you force your clients into writing any reviews. You should just show them the opportunity in case they want to share your experience. 

With this platform, you can add a link to your Yelp profile page in the letter where you state several ways to write feedback or a review, including contacting the brand's support team. 

This is how you can write about having a Yelp profile page without pushing people to leave a review based on Yelp policy. 

Subject line: We would like to hear from you!


Dear [Customer's Name]


We were happy to see you at your [business name]! Thanks for choosing us. We should like to hear about your experience and see if you are satisfied or not. Your feedback will give us an opportunity to grow and understand what works good and what needs to be upgraded. 


< link to your Yelp profile>


Hope to see you again soon at [business name]!


Best regards,


[Brand's Name]


[Brand's Contacts]

And don't forget to adapt each of asking customers for reviews examples to your brand's tone of voice. It is extremely important as you build your brand even with these small emails and actions. 

Review Over SMS

As much as nearly 66% of people read reviews from their PCs or Macs, there are 56% of users who check reviews from their mobile browsers and 41% of those who check via mobile apps, Statista states. This means that as many people read reviews from their phones, as much they post reviews from their phones. So you can ask them to leave a review via the short message as they will most likely see it opposite to checking emails on their phones. A short message and a short link can help them to visit the page you want them to visit and leave a review. It means that you can lead to any above-mentioned website or suggest using an app to leave feedback. But such messages should be way shorter and clearer than the ones you send via emails. 

Here's how you can ask for a review via SMS. Use the following templates when you start forming a message to your customers. You can even use them as they are now but don't forget to adjust them to your tone of voice. 

[Customer's name], thanks for choosing our brand! We would like to hear about your experience at <short link>. It won't take long but will allow us to perform better for you! Thanks from [Brand's name]!


Hey, [Customer's name]! This is [brand's name]! Could you please leave a review here <direct link>? It will take only a couple of minutes! Thank you!


[Customer's name], your opinion matters! It will upgrade the goods and services of [Brand's name]. Could you please get a spare minute to leave a review here <direct link>? Thanks in advance!

These are quite short options, but you can always go for a bit longer messages. Follow your brand's style and voice to be more recognizable and connect with your customers more!

Review For a Landing Page

You can create your own landing page to collect reviews. This is a popular practice among many business owners and their marketing teams as it allows them to get valuable feedback from many users and store them in one place. Besides, you can use it as a social proof museum. 

With this tool, you can encourage customers to be more brave and vocal about their opinions. Here they won't be limited by a number of characters or any rules that many platforms have. More than that, you can create specific survey forms or use SEO software to be more visible to your future customers. 

After creating such a page, make sure to understand how to promote it and why users will choose it to leave a review over all of the above-mentioned platforms? There should be a specific reason and some kind of a reward, even a non-materialistic one. At first, share this link across all pages you have: social media, websites, influencers, etc., and notify users about your new landing page where they can leave a review and read many other reviews from other customers. 

Review From a Vendor

If your business is B2B oriented, you can ask vendors or business partners for reviews. This is a relatively best option among all of the others as vendors are businessmen too, and they understand the importance of a sincere review. So you can exchange your thoughts about each other's businesses. 

The most important thing here is to be sincere as you both know what you need from each other, and the review is just another part of the business deal. Simply say to your partner when you'll meet next time: "Mr. Jones, thank you for your loyalty! It is always a pleasure to work with you, and I hope you think the same. Would you share your experience of working with us for our testimonial page?"

Just be sincere and make sure to state your mind clearly. 

Review Over Website

Use the call to action buttons when asking people to leave a review on your website. Many businesses have a spare page or a block for testimonials. And as we learned before, most people read the reviews before purchasing a product or a service. Leave a CTA button with a "Leave a Review" text somewhere near. You can also add some to the cabinet page, product pages, comment sections, etc. Such buttons and testimonials block/pages should be easily accessible from any part of the website, so think about placing them into the navigation menu. 

You can also place the existing reviews on your page. Lots of content management systems have special scripts or plugins that help to use previews from other pages on your own website. 

Need More Reviews? Try Claspo Form Builder For Free!

Reviews are extremely important to your website as they are packed with specific keywords that are important for SEO. It means that you can even boost your Google position just by reposting reviews. Note that these reviews should be in the form of texts as Google won't pick up on these reviews if they look like an image. 

How Claspo Can Help You Get More Reviews

We can help you with building messages and mediums via which you can contact your customers for reviews. Also, we can boost your SEO game with the help of the above-mentioned reviews. 

Basically, we can help you with any digital-marketing related question or an issue that will bring your business to a new level. We can bring leads and customers and upgrade purchasing rates, you name it! So while we work on your marketing game, you can focus on running your business. 


There are plenty of ways how you can ask a customer to "leave us a review." In each case, you should consider a platform for which you want to receive a review and a medium that will use to see your proposition to leave a review. Even though these are only two points that are the most important, they can mix in many ways creating new messages. Each business works with different social media platforms, has different tones of voice, etc., which leads to new and new ways of asking customers for reviews. Just be creative, and don't forget about personalization!

To finish off this topic, we would like to highlight the most important ideas that will help you to write the best message asking for a feedback or a review:

  • Reviews and feedbacks aren't just for you. They help customers to learn about new products from those who've used them already. Each person can help other people understand whether they need the item or service at all.  
  • Don't force people to leave a review. Be human-like: a bit naive, genuine, and friendly — you are the face of your brand.
  • Create short messages as people won't read long reads about the importance of leaving the reviews. State the most important benefits and make them clear. That's it. 
  • Make sure that it is easy for your customer to leave a review: add a link to where you want the final review to appear. 
  • Yes, customers want to share their opinion on your products and services, so they will gladly leave a review in most cases.
  • Make sure to respond to all the reviews (including good and bad ones) you receive on all the possible platforms. 

Any review of good quality is precious to your business, so make sure to encourage people to leave nice reviews.

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