Get Insights for Your Marketing Strategy - Page № 2

If a product is good, people will buy it — said no successful business owner ever because we all understand the value of marketing and targeted advertising. The overwhelming majority of customers already know what they want on your website. Does it mean that they will get it? What if something else you offer will be much more suitable to them, but they just don’t know it yet?  Email marketing is a proven way to reach your customers, showcasing the...

Share your unpopular opinion and run: independent creators and content makers can promote their content without hiring large marketing teams. Or anyone if that’s the case. Given the right tools, they are often better at conveying their ideas than any external “broken phone” could ever be. Ah, the right tools. As a creator, one of the fastest proven ways to get your message across, monetize your knowledge, and build community is a newsletter. It will come to your follower’s emails,...

Pop-ups are a powerful marketing tool for increasing website conversions. In digital marketing, pop-ups are on-site messages or forms that appear while a user browses your site, designed to capture attention, boost engagement, and drive action.  Marketers use pop-ups for a range of conversion rate optimization (CRO) goals, including: Collecting customer data via email signup forms (e.g., Shopify newsletter signup forms in case of Shopify merchants) Promoting special offers to improve sales conversion, Reducing churn with personalized, targeted messaging. While...

Multi-step forms make it easier for users to complete lengthy tasks, such as registrations, surveys, or detailed submissions. If you're ready to implement one on your WordPress site, this guide will show you how to create a multi-step form in WordPress using a multi-step form WordPress plugin from Claspo or custom code.  What is a multi-step form, and when does it work best? A multi-step form is a form that splits questions or input fields into multiple steps or pages,...

Newsletter signup popups asking for your email are everywhere today, and for a good reason — they’re designed to capture leads and send them straight to your ESP, where they can be nurtured through targeted email campaigns. These popups consistently rank among the top tools for improving email marketing efficiency. In this post, we’ll show you how to optimize your newsletter form template for better results. You’ll find real-life email subscription examples for inspiration and learn how to seamlessly integrate...

We collaborate closely with CRO agencies and are always intrigued by their fresh approaches to conversion optimization. The way they dissect user behavior, refine strategies, and experiment with new ideas inspires us to explore deeper and share what we’ve learned. Conversion optimization isn’t just about fiddling with button colors or tweaking fonts — it’s about getting into the minds of your users, spotting opportunities, and running experiments that actually help you to increase conversions. In this article, we’re sharing an...

Website gamification has evolved from a trendy tactic to a proven strategy that can get you real results. Our data shows that gamified elements result in up to a 400% increase in conversions and nearly a 30% rise in sales. However, we agree that the key to success lies in making the experience immersive and rewarding.  Tools like spin the wheel, time-limited promotions, interactive quizzes, and loyalty points create a deeper connection with users, motivating them to engage more frequently...

Forget the old way of doing things—today, automation gets the job done. At least, that’s what helps marketing teams manage everything. Without automation, we’d spend too much time on tasks that could easily be handled by tools. There are plenty of marketing tools out there, but some are better than others, especially for e-commerce. Our overviews are written by people who’ve spent years using, testing, and writing about different tools for marketing. Unless we say otherwise, we spend hours researching...

Ever find yourself staring wistfully at those slick ‘game rooms’ on big-brand websites? You know, the ones with popup gamification, such as spin the wheel popups (or spin to win) that scream, ‘Look how much budget we have on the dev team!’, making your marketing plan feel, well… underfunded? In fact, you can add a small game, like an opt-in wheel, to your website in just a few minutes — no developers, designers, or huge budgets required.  With pop-ups, it’s...

Video content grabs attention better than static images or text. It is more visually attractive, tells better stories, and helps build trust. And here’s what makes videos a marketer’s best friend: their versatility. Whether it’s a short, attention-grabbing ad, an in-depth explainer, or even an interactive video popup, videos can adapt to almost any purpose. Still, making videos can be a bit overwhelming, especially if you’re not a professional editor or simply don’t have much time to spare. The good...

Do you have a favorite store? Or a coffee shop, bakery, pet store, etc? The place you go to often enough to know the people who work there, and for the staff to remember your name and preferences. What makes you go there all the time?  Sure, it may be the location, prices, the products they offer. But chances are, you keep going back because the staff took the time to get to know you. This personalized touch doesn’t just...

Let’s be real — collecting email addresses for marketing sounds simple enough, but ask any marketer, and you’ll get a heavy sigh and maybe even an eye roll. Building a solid contact list can feel like a never-ending battle. There are endless obstacles: low opt-in rates, unsubscribes, spam folders… not to mention the constant task of finding new ways to gather emails without being pushy or annoying. But online subscription forms can be more than just ‘sign-up here’ boxes. When...

If a picture is worth a thousand words, a video must be worth a million—or at least a few binge-watching sessions. In 2025, the average person spends around 17 hours a week watching online videos. That’s right, you’re practically clocking in for a part-time job as a content consumer. And if you think you’re doing too much, Gen Z says, "hold my TikTok," because they’ve practically made a career out of streaming everything under the sun. So, how do you,...

Rising traffic costs, banner blindness, and pop-up fatigue—if you’re in digital marketing, these challenges are all too familiar. As user acquisition costs climb, every captured lead counts more than ever, but grabbing and keeping their attention? That’s the hard part. Relying solely on ads can drain your budget fast, especially when most people scroll past them without a second thought. A common approach is through a lead capture popup, which is a form that collects information about potential prospects who...

Popups are often misunderstood. People tend to think of them as annoying ads that appear out of nowhere, disrupting the browsing experience. But the truth is that popups on sites are powerful, conversion-focused design elements. Just like any other part of your website, they should be seamlessly integrated so visitors don’t feel overwhelmed or tempted to close your site as soon as a popup appears. Whether you’re just considering pop-ups for your website or you’ve already decided to add them...

We all know the phrase—focus on quality over quantity. And when it comes to the sales pipeline this couldn’t be more true. Sure, having a large number of captured leads might look good on paper, but if those leads aren’t genuinely interested in what you offer, they’re unlikely to convert. Quality leads, those who are actively seeking solutions that align with your product or service, are far more valuable. Based on recent data, companies that implement well-optimized lead generation strategies...

We’re excited to announce a new feature update from Claspo: the text roller is here! This dynamic component, which is hard to find in many popup creators, allows you to display rotating messages effortlessly. Plus, with our intuitive drag-and-drop editor, customizing and implementing it has never been easier! Whether you’re running a flash sale, promoting multiple offers, or cycling through important updates, the text roller ensures your messages are delivered clearly and effectively without cluttering the design. But what exactly...

Marketing works hard to drive traffic, but the email list barely grows. Maybe you’ve experienced this before—you're generating plenty of visitors, but no one’s hitting that “Subscribe” button. It’s frustrating. But what if the real problem isn’t your content or your web signup forms, but the methods you're using to collect email addresses? With email marketing driving an ROI of 4,200%—that’s $42 for every $1 spent—you can't afford to fumble the ball here. Yet, many teams do. We understand how...

We’re excited to announce that we now support webhooks, a highly requested feature by the AppSumo community. This new integration allows you to seamlessly transfer data from Claspo forms and popups to your marketing apps without needing a direct integration and no limits.  Whether you're using Activepieces, Acumbamail, SendFox, SugarCRM, Monday, ConvertKit, or any other marketing tool, webhooks make it easy to connect Claspo with your marketing platform and manage your leads. For those unfamiliar with webhooks, here we provide...

You’ve worked hard to attract customers to your Shopify store, but just when they’re about to leave, they click away—often taking their carts with them. It’s frustrating, right? But what if the problem isn’t just the competition or lack of interest? What if it’s the missed opportunity to reach out at the right moment? The truth is, nearly 70% of shoppers abandon their carts, and without a targeted approach to engage them, you’re letting valuable opportunities slip through your fingers....

Have you decided to create a lead magnet but aren't sure where to start? Then, our article will help you put everything in perspective. We will tell you exactly what the incentives for lead generation are. We'll show you where to find ideas for high-quality content, what form to convert it into, and how to write and design the text. We'll also explain how to promote a ready-made lead magnet and what to do with it next.  This article will...

Creating a popup in WordPress without a plugin can be a great solution for those who prefer keeping their WordPress installation light. All you need to do is simply embed a code snippet, and you’re ready to launch a lead capture form, announce a sale, or collect feedback.  In this guide, we will show you how to add a popup on WordPress without a plugin using Claspo and some other methods. Different ways to create a WordPress popup without a...

Every online business wants to make the most of Black Friday. This day not only marks the beginning of a buying season filled with shopping events like Small Business Saturday and Cyber Monday, but also sets the stage for achieving ambitious revenue goals throughout the holiday sales season. And with 124.7 million people shopping online last year and spending a massive $9.8 billion it’s easy to see why.  But let’s talk numbers for a second. We analyzed the 2023 data...

Are you looking to turn more of your website visitors into customers or subscribers? Popups are the secret weapon you need. In fact, studies show that well-timed popups can increase conversion rates by up to 9.28% on average.  Whether you're running an ecommerce store, SaaS company, or a small business, properly customized popups can work wonders. For instance, popups help recover at least 17% of abandoned carts (ResultFirst) and can even boost your sales by up to 25% (VWO). The...