Building an email list in 2025 feels harder than ever. Everyone’s running ads, attention spans are fried, and cookies aren’t the magic targeting bullet they used to be. If you’ve been staring at your analytics dashboard lately wondering why fewer people are sticking around, you’re not alone. Traffic costs have jumped +19% per visit over the past two years. That means every bounce stings more than it used to. And the frustrating part? It’s not you. It’s not your products...