Ecommerce
When someone visits your website for the first time, it’s rarely by accident. Maybe they clicked a Google ad, found you through search, or engaged with one of your social media posts. However they arrived, it likely cost you, whether in time, money, or both. According to the latest reports, paid advertising is one of the most expensive ways to acquire new customers. Paid search and social media ads continue to dominate marketing budgets across industries. And even if you’re...
Newsletter signup popups asking for your email are everywhere today, and for a good reason — they’re designed to capture leads and send them straight to your ESP, where they can be nurtured through targeted email campaigns. These popups consistently rank among the top tools for improving email marketing efficiency. In this post, we’ll show you how to optimize your newsletter form template for better results. You’ll find real-life email subscription examples for inspiration and learn how to seamlessly integrate...
Customer retention and loyalty are often used as synonyms, although these concepts have significant differences. They relate not only to the small nuances in the definition but also to the marketing techniques used to achieve strategic goals. Therefore, it is important to distinguish between these two concepts to choose the best tools to use. Let's figure out the exact differences and why they are so important. What is Customer Retention Customer retention means preserving the existing customer base. From a...
Small details often turn out to be the most important. According to Toast's statistics, a simple change in the color of the "Add to Cart" button can increase conversion rates by 200-350% and increase sales several times. Of course, these statistics should be considered in the context because a website is a complex set of UI elements, each directing a user to the target action. That is why today we are looking at a very narrow but important topic —...
Mother's Day promotions are among the most successful marketing campaigns in e-commerce. According to Statista, sales related to this holiday in the United States have grown by $15 billion, or 72.8%, over the past ten years. Moreover, this amount is 2-2.5 times higher than the average retail revenue on a weekend. Therefore, Mother's Day is a great opportunity not only to congratulate your loved ones but also to launch a new marketing campaign. We have prepared some simple but effective...
Most online stores choose one of the two mega-popular content management systems - Shopify or Magento. Both were developed with e-commerce in mind. Both offer extensive customization options. And both are compatible with hundreds of add-ons that cover all business needs. So which is the best option for you? Today, let's compare Shopify and Magento in the context of creating a new online store to help you choose the best content management system to launch your own business. Easily Create...
If you're not using AI in e-commerce yet, you're already behind the trends. According to Contentscale, 80% of US retailers are currently using AI, and this share may increase to 95% in 2025. Let us tell you more about how AI increases business efficiency and which top companies have achieved the greatest success in this area. Why You Should Use AI in E-Commerce Modern artificial intelligence simulates processes similar to those in the human brain. Unlike computer programs of the...
Migrating from Magento to Shopify is a perfect solution if you want an easier-to-manage online store. The first CMS is more suitable for medium and large businesses - it provides almost unlimited possibilities for customization and scaling. Shopify is quite attractive for its usability - you can run your business independently, connecting the necessary plugins from the built-in store to your site. However, migrating a running store to another platform can be a challenge. In this article, we will guide...
By choosing WooCommerce or Shopify, you can quickly create an online store and launch your business online. But you should realize that these are fundamentally different content management systems (CMS) with unique advantages and disadvantages. One provides maximum freedom and helps to optimize the budget at the start, but requires much more effort. The other significantly simplifies the work but requires a lot of money and puts you under some restrictions. So, which system is most appropriate for creating a...
Shopify apps improve the core functionality of this commercial content management system (CMS). By connecting them, you can expand the list of marketing tools, improve analytics effectiveness, access new communication channels, and automate sales. The platform provides almost unlimited potential for scaling a company and optimizing its business model. At the same time, most Shopify apps require a subscription with monthly or annual fees. Therefore, it is very important to choose the necessary services in advance. Today, we will talk...
In today's information-rich business environment, it is important to use data-driven marketing techniques for successful growth. Analysis of big data volumes allows companies to study their customers, understand their needs, and create convenient and personalized products or services. Data-driven marketing helps to effectively direct advertising efforts and brings innovations to the strategic decision-making process. In this article, we'll consider the main ideas and benefits of using data-driven marketing techniques to increase the competitiveness of your e-commerce business. What is Data-Driven...
Using a CMS for e-commerce, you can create an online store on your own, with minimal involvement of professional web developers and designers. A content management system (CMS) is software that simplifies website administration and reduces the time spent on writing code, allowing you to do it without visual designers. CMS helps to optimize the project budget and create ideal conditions for a quick start. We will tell you about the important criteria for choosing a content management system for...
Using built-in analytics functionality or an external service, you can track Shopify KPIs to measure the effectiveness of your business. Using these indicators is easy — the main challenge is choosing the right metrics and integrating them into an interconnected system. In this article, we'll explain what KPIs are, why they're so important, and what indicators you need to monitor your business performance. What are KPIs KPIs on Shopify and other eCommerce platforms are key performance indicators. These quantitative metrics...
Conversion rate optimization on Shopify is one of the top priorities in online store promotion. Today, this platform supports almost one million commercial websites that form a dynamic, highly competitive environment. Let's take a closer look at tools you can use to improve business performance on Shopify. 8 ways to increase your online store conversion rate on Shopify You can work with many techniques on your own without involving a team of experts. Let's look at 7 simple but very...
Offering a satisfaction guarantee to buyers helps differentiate a brand from competitors, lowers barriers to purchase, and provides the desired sense of confidence in a product. The guarantee is a universal tool that works regardless of the industry. By implementing at least one of the money-back guarantee examples offered in this article, you will see how your customers become happier, more grateful, and more loyal. Table of Contents What Is a Satisfaction Guarantee? Types of Satisfaction Guarantees for eCommerce 7...
The best e-commerce newsletters help digital marketers, business owners, retailers, and all other stakeholders understand how to develop an online store and stay ahead of the curve. Image not having to spend time researching various media for statistics, industry insights, and the latest trends because the newsletters contain everything you need in a concise format. A quick glance during your morning coffee is enough to stay informed. So, let's take a closer look at what different expert sources have to...