Testing & Analytics
Ever find yourself staring wistfully at those slick ‘game rooms’ on big-brand websites? You know, the ones with popup gamification, such as spin the wheel popups (or spin to win) that scream, ‘Look how much budget we have on the dev team!’, making your marketing plan feel, well… underfunded? In fact, you can add a small game, like an opt-in wheel, to your website in just a few minutes — no developers, designers, or huge budgets required. With pop-ups, it’s...
Is your newsletter signup campaign effective? We thought ours was. That is until we actually checked the data and tried different approaches. In this article, we will explain how you can test the same three strategies to increase your conversion rate for newsletter signups by up to 100%. Drawing from our A/B testing experience, we'll explain how we improved offer clarity, personalized messaging for our target audience, and leveraged incentives with urgency and scarcity triggers. Note that the final stats...
Conversion Rate Optimization (CRO) is a crucial yet often overlooked aspect of digital marketing and business strategy. Today, we interviewed Richard Joe, CEO of Kaizen CRO, a seasoned CRO expert, to answer your burning questions about this vital strategy. In this interview, we will learn more about top strategies for developing highly converting websites, implementing CRO both for big and small businesses, understanding different tactics for different stages of the marketing funnel, and conducting reliable tests to gather good data....
By analyzing user flows using Google Analytics or other specialized tools, you can better understand the factors that influence user behavior. This allows you to improve key performance indicators of your online business: conversion rate, retention rate, sales, etc. Let's see in more detail what customer flows are, their significance, and the methods used to analyze them. What is User Flow Analysis User flow analysis is a detailed diagram of user actions when performing a specific task. Customer flows are...
Implementing AI sentiment analysis is a unique opportunity to automate the work of your customer support team. It allows you to increase loyalty and customer satisfaction, know your customers better, and predict future market trends more accurately. According to IBM, about 25% of large businesses in the United States already use artificial intelligence and see significant productivity increases. Do you want to join them? We will tell you how to conduct sentiment analysis using AI and choose the best tools. ...
The use of AI in data analytics makes this business management tool available to everyone. Five to ten years ago, it was mainly used by large corporations that created special departments and hired dozens of highly paid specialists. Today, data analysis can be used by medium-sized companies, small startups, and even individual entrepreneurs. This article will explain how AI in data analytics works, the benefits of new technologies, and what software platforms are available. How is AI Used in Data...
The use of AI in business analytics is not a new phenomenon. However, it has only recently become available to a wide range of users thanks to the development of new-generation programs. Many AI tools offer balanced prices and can be operated without additional technical training due to simple interfaces. Thus, even small businesses can now use artificial intelligence. We will tell you what opportunities are available, what benefits you get, and what to expect in the near future. Impact...
New technologies such as artificial intelligence (AI) and predictive analytics are transforming online businesses. They allow you to use new and more effective marketing methods, improving financial results and gaining additional competitive advantages. The most important thing is that most of the work is done automatically. All you have to do is make appropriate management decisions and launch marketing campaigns. Wondering how you can apply new technologies in practice? Let us tell you more about their key advantages and real-world...
With all the design and customization options for the widgets available nowadays, it’s easy to get overwhelmed by the possibilities. While there are many tools to A/B test any aspect of your website widget to prove what performs best, it’s important to test the right variables first to avoid endless rounds of trivial tests. Because what rockets conversions for one site might fail on another, you want to determine what design and delivery decisions work best with your customer. I'm...
According to recent research, about 60% of companies already use A/B split testing, while 34% plan to use it in the future. The adoption of this approach is not surprising as it correlates with improved business outcomes like increased page views, more leads, and boosted revenue. Using A/B testing for marketing allows you to make data-driven decisions by comparing two versions of a website’s page, email, or other marketing elements to see which performs better. For example, Veem Software made...
According to a research paper published by Harvard Business Review, A/B testing is associated with an up to 15% increase in website visits and positively impacts conversions, product introductions, and other performance metrics. Even the smallest changes can have the biggest impact. For example, Microsoft Bing used an A/B test to change the display of their ad headlines and added $100M (12%) revenue in a single year. It’s no wonder split testing remains the most popular approach in marketing. In...
The spread of new cookieless tracking methods is a response to recent high-profile data leaks. They allow businesses to collect information about website visitors without creating cybersecurity threats and violating current legislation, particularly GDPR and CCPA regulations. We will explain how these methods work, how they affect attribution and analytics strategies, and how they will evolve in the near future. What is Cookieless Tracking Cookieless tracking is the collection of information about website visitors that does not involve data exchange...
The key to automating business processes is using marketing metrics. Metrics of marketing are numbers that reflect the current state of a company and the effectiveness of its activities. Usually, their calculation is straightforward, sometimes even intuitive. But, the interpretation and ways to use these metrics may not be as obvious. In this article, we will tell you which metrics you should track, their advantages and practical use difficulties, and how to combine metrics for your company effectively. What are...
The customer retention rate formula allows you to determine how effectively a company works with its existing customer base. By calculating key loyalty indicators, you can optimize your marketing strategy, increase resource usage efficiency, and choose new promising areas of business development. In this article, we will tell you how to get the main customer retention metrics, what they affect, and what benchmarks should be your reference values. What is the Customer Retention Rate Customer retention rate is the relative...
In today's information-rich business environment, it is important to use data-driven marketing techniques for successful growth. Analysis of big data volumes allows companies to study their customers, understand their needs, and create convenient and personalized products or services. Data-driven marketing helps to effectively direct advertising efforts and brings innovations to the strategic decision-making process. In this article, we'll consider the main ideas and benefits of using data-driven marketing techniques to increase the competitiveness of your e-commerce business. What is Data-Driven...
The churn rate in the SaaS industry is one of the key metrics for companies that provide subscription-based services with regular payments. By calculating it, you can understand how many users refuse your product for a definite reason and develop a strategy for retaining them. Today, we will explain what the SaaS churn rate is, how it is measured, what it should be, and how to optimize this indicator. SaaS Churn Rate Definition The churn rate for SaaS is the...
A bounce rate for email will help you analyze the effectiveness of your mailings. It will show what percentage of recipients did not receive or could not access the company's marketing materials. By reducing the bounce rate, you can increase the conversion rate and return on advertising, ultimately leading to better financial results. We will explain in detail what email bounce rate is and why it is important for businesses. The article also provides examples of strategies you can use...
Using built-in analytics functionality or an external service, you can track Shopify KPIs to measure the effectiveness of your business. Using these indicators is easy — the main challenge is choosing the right metrics and integrating them into an interconnected system. In this article, we'll explain what KPIs are, why they're so important, and what indicators you need to monitor your business performance. What are KPIs KPIs on Shopify and other eCommerce platforms are key performance indicators. These quantitative metrics...
Customer lifetime value indicators are used in marketing to plan business development, optimize customer relationships, develop loyalty programs, and more. They can be ambiguous and difficult to calculate, but they can help you improve the accuracy and efficiency of analytics. We will explain in detail what these metrics are, why they are so important, and how you can improve them. What is Customer Lifetime Value (CLV) Customer lifetime value is an expected profit that a business can get from a...
Shopify is a prominent sales platform worth considering if you aim to establish a robust online storefront. As per Statista's data from 2021, it holds substantial popularity among American users. Thriving on any e-commerce platform, Shopify included, requires formulating clear objectives and strategic plans. In addition, you need to utilize top-tier tools and engage highly skilled professionals. A careful review of successful Shopify stores will reveal their meticulously crafted designs and deep commitment to customer satisfaction. Every detail is planned...
Understanding customer's unique interests and desires is the key to business prosperity. However, if appealing to each customer's needs is commonplace in an offline store, this task becomes more complicated for ecommerce platforms with endless visitor flows. And that's where personalized marketing comes to the rescue. Most progressive companies already use a personalized approach in digital space and emphasize the individual customer rather than the entire target audience. Customized content, in turn, is a priority for 62% of them. Communication...
Growth hacking refers to any mechanism or action based on constant experimentation that leads to the rapid growth of a product and business. This technique and standard marketing are only partially synonymous. Many experts believe that "growth hacking" is a mindset; and not every marketer has one. Marketing is one of the components of growth hacking. In reality, it also considers how marketing structures and a certain way of thinking interact in business. During the integration of a growth hack,...
53% of marketers spend 50% or more of their budget on lead generation. To stay ahead of the competition and drive sustainable growth, businesses are turning to automated lead generation that leverages cutting-edge technologies and streamlined processes. Automated lead generation solutions offer a range of tools and strategies to optimize lead capture, nurturing, and conversion. From advanced AI algorithms to seamless integrations with marketing platforms, these solutions empower businesses to generate leads more efficiently and effectively than ever before. Discover...
Regardless of whether you're running an e-commerce store, a blog, or a corporate website, engaging visitors and keeping them hooked is paramount. However, achieving a remarkable website experience requires more than a visually appealing design. It demands strategic thinking and the implementation of proven techniques to captivate users and encourage their active participation. In this article, we'll explore 15 powerful ideas to help in website improvement and user engagement. From improving website speed to leveraging interactive elements, these strategies will...