Testing & Analytics
The use of AI in data analytics makes this business management tool available to everyone. Five to ten years ago, it was mainly used by large corporations that created special departments and hired dozens of highly paid specialists. Today, data analysis can be used by medium-sized companies, small startups, and even individual entrepreneurs. This article will explain how AI in data analytics works, the benefits of new technologies, and what software platforms are available. How is AI Used in Data...
The use of AI in business analytics is not a new phenomenon. However, it has only recently become available to a wide range of users thanks to the development of new-generation programs. Many AI tools offer balanced prices and can be operated without additional technical training due to simple interfaces. Thus, even small businesses can now use artificial intelligence. We will tell you what opportunities are available, what benefits you get, and what to expect in the near future. Impact...
New technologies such as artificial intelligence (AI) and predictive analytics are transforming online businesses. They allow you to use new and more effective marketing methods, improving financial results and gaining additional competitive advantages. The most important thing is that most of the work is done automatically. All you have to do is make appropriate management decisions and launch marketing campaigns. Wondering how you can apply new technologies in practice? Let us tell you more about their key advantages and real-world...
With all the design and customization options for the widgets available nowadays, it’s easy to get overwhelmed by the possibilities. While there are many tools to A/B test any aspect of your widget to prove what performs best, it’s important to test the right variables first to avoid endless rounds of trivial tests. Because what rockets conversions for one site might fail on another, you want to determine what design and delivery decisions work best with your customer. I'm Linda...
According to recent research, about 60% of companies already use A/B split testing, while 34% plan to use it in the future. The adoption of this approach is not surprising as it correlates with improved business outcomes like increased page views, more leads, and boosted revenue. Using A/B testing for marketing allows you to make data-driven decisions by comparing two versions of a website’s page, email, or other marketing elements to see which performs better. For example, Veem Software made...
According to a research paper published by Harvard Business Review, A/B testing is associated with an up to 15% increase in website visits and positively impacts conversions, product introductions, and other performance metrics. Even the smallest changes can have the biggest impact. For example, Microsoft Bing used an A/B test to change the display of their ad headlines and added $100M (12%) revenue in a single year. It’s no wonder split testing remains the most popular approach in marketing. In...
The spread of new cookieless tracking methods is a response to recent high-profile data leaks. They allow businesses to collect information about website visitors without creating cybersecurity threats and violating current legislation, particularly GDPR and CCPA regulations. We will explain how these methods work, how they affect attribution and analytics strategies, and how they will evolve in the near future. What is Cookieless Tracking Cookieless tracking is the collection of information about website visitors that does not involve data exchange...
The key to automating business processes is using marketing metrics. Metrics of marketing are numbers that reflect the current state of a company and the effectiveness of its activities. Usually, their calculation is straightforward, sometimes even intuitive. But, the interpretation and ways to use these metrics may not be as obvious. In this article, we will tell you which metrics you should track, their advantages and practical use difficulties, and how to combine metrics for your company effectively. What are...
The customer retention rate formula allows you to determine how effectively a company works with its existing customer base. By calculating key loyalty indicators, you can optimize your marketing strategy, increase resource usage efficiency, and choose new promising areas of business development. In this article, we will tell you how to get the main customer retention metrics, what they affect, and what benchmarks should be your reference values. What is the Customer Retention Rate Customer retention rate is the relative...