Design

When someone visits your website for the first time, it’s rarely by accident. Maybe they clicked a Google ad, found you through search, or engaged with one of your social media posts. However they arrived, it likely cost you, whether in time, money, or both. According to the latest reports, paid advertising is one of the most expensive ways to acquire new customers. Paid search and social media ads continue to dominate marketing budgets across industries. And even if you’re...

We all know that responsiveness is super critical for mobile popups. Smaller screens, shorter attention spans, and a million other distractions mean you have seconds to get it right. However, when designed and used correctly, mobile popups are a great way to engage your casual browsers and turn them into subscribers or even customers. In this post, we’ll break down the best practices for mobile popups, ensuring they engage users without disrupting their journeys. You'll learn how to create a...

Share your unpopular opinion and run: independent creators and content makers can promote their content without hiring large marketing teams. Or anyone if that’s the case. Given the right tools, they are often better at conveying their ideas than any external “broken phone” could ever be. Ah, the right tools. As a creator, one of the fastest proven ways to get your message across, monetize your knowledge, and build community is a newsletter. It will come to your follower’s emails,...

We collaborate closely with CRO agencies and are always intrigued by their fresh approaches to conversion optimization. The way they dissect user behavior, refine strategies, and experiment with new ideas inspires us to explore deeper and share what we’ve learned. Conversion optimization isn’t just about fiddling with button colors or tweaking fonts — it’s about getting into the minds of your users, spotting opportunities, and running experiments that actually help you to increase conversions. In this article, we’re sharing an...

Video content grabs attention better than static images or text. It is more visually attractive, tells better stories, and helps build trust. And here’s what makes videos a marketer’s best friend: their versatility. Whether it’s a short, attention-grabbing ad, an in-depth explainer, or even an interactive video popup, videos can adapt to almost any purpose. Still, making videos can be a bit overwhelming, especially if you’re not a professional editor or simply don’t have much time to spare. The good...

If you're serious about growing your business, building an email list isn't optional — it's a game-changer. Email is one of the most cost-effective digital marketing channels, helping you convert traffic into leads, nurture customer relationships, and drive repeat sales with precision. In fact, our data shows that websites using popups for email subscriptions often see conversion rates soar by up to 9% or more, significantly boosting their reach and engagement. This approach can contribute to the impressive average return...

Responsive widgets for websites are becoming increasingly essential. Given that almost 58% of web traffic comes from mobile devices, it is important that all elements of your website, including popups, easily adapt to different displays. In this article, we'll share tips on how to create widgets that look perfect on both desktop and mobile screens. Additionally, we will analyze different mobile-friendly widgets on actual websites and demonstrate how easy it is to create similar ones in our editor. What is...

In the world of digital marketing, visual content is one of the key elements for attracting and engaging customers. Thanks to the rapid development of artificial intelligence technologies, creating illustrations has become available to everyone, regardless of design or artistic skills. In this article, we will detail 9 of the best AI image generators that can help create stunning visuals. What You Can Do with AI Image Generators AI tools for creating images are a convenient and effective way to...

Small details often turn out to be the most important. According to Toast's statistics, a simple change in the color of the "Add to Cart" button can increase conversion rates by 200-350% and increase sales several times. Of course, these statistics should be considered in the context because a website is a complex set of UI elements, each directing a user to the target action. That is why today we are looking at a very narrow but important topic —...

Using emotional appeal advertisements in your marketing strategy can significantly increase engagement and boost sales. The concept is that our brain first evaluates the emotional component of the message before using logical reasoning. Therefore, if your ad highlights the emotions and desires of consumers, it can hit the target more accurately and quickly than one focusing only on facts and arguments.  Sounds exciting, doesn't it? So, let's see how to find the right keys to unlock the minds and hearts...

In the rapidly evolving world of e-commerce, a well-designed shopping cart is crucial in enhancing user experience and driving conversions. A shopping cart serves as a virtual basket where customers gather their desired items before purchasing. This article will explore the 10 best shopping cart designs in 2025, highlighting their unique features and discussing the importance of a well-designed shopping cart in the e-commerce landscape. Importance of a Well-Designed Shopping Cart in E-commerce The impact of a well-crafted shopping cart...

Want to increase signups, reduce cart abandonment, or capture user feedback — without redesigning your entire site? Try this: improve your website pop-up design. In this how-to guide, you’ll learn: What a pop-up is and why it works How to design a pop-up that gets results Real examples and best practices you can apply today Whether you’re a designer, developer, or marketer, you’ll get clear, practical instructions and real popup examples to help you build pop-ups that actually do their...

Proper use of marketing tools and platforms ensures the success of your business by attracting more customers and facilitating their return. They save business resources, allowing the owner and team to reduce routine tasks and focus on strategic plans and creativity. Here is a list of small business marketing solutions that will help you get your business noticed and expand your market share, including email marketing software for small businesses.   Yespo Smartlead HubSpot Userlist Beehiiv Constant Contact Benchmark SendinBlue...

Conversions on your website depend on various factors, including your offers, your CTAs' messaging, and even button colors. Some companies see up to a 30% conversion increase thanks to changing the color of their CTA buttons. So, this topic definitely warrants further attention. And we (with the help of our designers) are here to guide you through the sometimes difficult choices that make your design effective. Keep reading to learn step-by-step about best practices for CTA button colors! Why are...

Don’t be afraid to experiment with your marketing tools! If you want to bring more attention to your pop-up windows that have images, text, videos, surveys, and more, just try adding animations! They will surely get more attention from your target audience. Let’s see how to use pop-up animation properly and engage the users. Easily Create Animated Pop-up with 800+ High-Converting Templates Get Started Table of Contents Definition of Pop Up Animation Effects When to Use Animation Effects Pop Up...

SMS pop-ups for collecting phone numbers are powerful tools for lead generation. They tap into the consumers who prefer receiving concise, direct promotional texts over emails. SMS pop-ups are ideal if you want to align with your audience's preferences, enhance communication, and guide them through the sales funnel. In this article, we'll explore the benefits of SMS pop-ups, highlight successful implementations by various brands, and offer practical tips for maximizing their conversion potential. What is an SMS pop-up? An SMS...