Customer Relationships - Page № 2

When comparing retargeting vs remarketing, it's easy to get confused by the nuances of terminology. Especially since the development of technology continues to blur the thin line between them, making their techniques interchangeable.  Today, we will explain how these online business tools work, in which scenarios they are the most effective, and the difference between retargeting and remarketing. What is Remarketing Remarketing is working with an audience that has already had some interaction with a company, its brand, or its...

Top companies use closed-loop marketing to generate more leads, conversions, and sales with limited resources. This relatively new business methodology has emerged thanks to modern data processing and analysis technologies. Let’s discuss it in more detail. What is Closed-Loop Marketing By definition, closed-loop marketing is a business promotion strategy that involves a continuous information exchange between a marketing team and a sales department. It may seem that this is the way any company works. But, in fact, in a traditional...

A high customer retention rate is one of the signs of a successful marketing strategy. Working with regular customers, you can sell more and spend less, generating more profit. Let's figure out why this metric is so important, how to improve it, and how to bring the expertise of successful companies into your business. Meaning of Customer Retention Customer retention means maintaining a regular customer base. In trade and traditional services, it means repeated customer requests during the reporting period. ...

Almost every company compares customer retention vs customer acquisition at some point in its development. Businesses face a difficult choice - looking for new customers or focusing on existing ones. In most cases, combining the two methods in a specific proportion is the right option. We will explain customer retention and acquisition, their advantages and features, and which businesses they are suitable for.  Customer Acquisition and Customer Retention: criteria for comparison Customer retention is the creation of long-term relationships with...

The customer retention rate formula allows you to determine how effectively a company works with its existing customer base. By calculating key loyalty indicators, you can optimize your marketing strategy, increase resource usage efficiency, and choose new promising areas of business development.  In this article, we will tell you how to get the main customer retention metrics, what they affect, and what benchmarks should be your reference values. What is the Customer Retention Rate Customer retention rate is the relative...

Inbound sales is a modern approach to marketing that is wholly customer-oriented. Implementation of this approach increases brand reputation, reduces churn rates, and simplifies the formation of a loyal customer base. We will examine the features of this approach, provide examples, and tell you how to build relationships with customers. Inbound Sales Definition Inbound sales is an approach where a company provides a customer with some value before offering a product. According to the terminology of old-school salespeople, it should...

The peculiarity of the customer journey in SaaS is that a customer can go through all the stages without contacting company representatives. To optimize it, increase sales efficiency, and improve retention rates, you need to create a model or map that shows all interactions. We will explain in detail why mapping is necessary and what methods are used in it.  What Does Customer Journey in SaaS Mean The SaaS customer journey is a set of all contact points between a...

The churn rate in the SaaS industry is one of the key metrics for companies that provide subscription-based services with regular payments. By calculating it, you can understand how many users refuse your product for a definite reason and develop a strategy for retaining them. Today, we will explain what the SaaS churn rate is, how it is measured, what it should be, and how to optimize this indicator. SaaS Churn Rate Definition The churn rate for SaaS is the...

Retaining customers is easier and more profitable than looking for new ones, which is why optimizing the post-purchase experience positively impacts business performance and financial results.  By investing in this area of marketing, you can expect a return in the form of a loyal customer base. Not only will they make repeat orders, but they will also help promote the brand by increasing its popularity and improving its reputation.  Let's clarify what a post-purchase experience is and why it's so...

Marketing SaaS funnels differ from those we're used to seeing in traditional services and retail. You need a special approach to promoting your products to run an efficient business in this area. Let's consider the stages of the funnel in more detail and how you can optimize your business promotion strategy at each stage. What is a SaaS Marketing Funnel The SaaS marketing funnel is a graphical representation of a customer journey. Traditional businesses are about the journey from the...

Customer lifetime value indicators are used in marketing to plan business development, optimize customer relationships, develop loyalty programs, and more. They can be ambiguous and difficult to calculate, but they can help you improve the accuracy and efficiency of analytics.  We will explain in detail what these metrics are, why they are so important, and how you can improve them. What is Customer Lifetime Value (CLV) Customer lifetime value is an expected profit that a business can get from a...

One of the best ways to increase customer loyalty is to research customer experience (CX), identify weaknesses, and use this information to improve marketing policy.  Read on to learn the essence of such research, its advantages and challenges, and the methods used for such studies. What Does Customer Experience Research Mean Customer experience research is the collection of information about all customers' contact points with the product, brand, and company. According to Zendesk, in 2025, customer experience was the decisive...

The impact of customer experience on your business outcomes cannot be overestimated. PwC's report shows that 73% of customers consider an excellent experience the main factor in making a purchase decision, 65% believe that a positive experience with a brand works better than any advertising, and 43% are willing to pay more to brands that provide such experience. However, digital customer experience is rapidly evolving, and your task is to keep up and adapt your business to all changes promptly....

53% of marketers spend 50% or more of their budget on lead generation. To stay ahead of the competition and drive sustainable growth, businesses are turning to automated lead generation that leverages cutting-edge technologies and streamlined processes. Automated lead generation solutions offer a range of tools and strategies to optimize lead capture, nurturing, and conversion. From advanced AI algorithms to seamless integrations with marketing platforms, these solutions empower businesses to generate leads more efficiently and effectively than ever before. Discover...

Transactional emails are a critical component of email marketing. They are, however, frequently the most underappreciated and underused component of firms' digital marketing campaigns! This issue gets worse in small organizations because staff may lack the time or expertise required to generate well-designed emails. The correct online marketing platform, on the other hand, makes creating branded transactional emails simple and straightforward. In this post, we look at the best transactional emails examples that support this type of client communication. You'll...

E-commerce marketing tools allow businesses to keep up with competition and achieve growth. To be successful, businesses need to do more than offer great products. Finding new leads and nurturing relationships with existing customers are also vital. Marketing tools allow us to do it more efficiently, especially with the emergence of various AI tools.  So whether you're just setting up an e-commerce business or want to optimize and scale up an existing one, you're in the right place. In this...

Regardless of whether you're running an e-commerce store, a blog, or a corporate website, engaging visitors and keeping them hooked is paramount. However, achieving a remarkable website experience requires more than a visually appealing design. It demands strategic thinking and the implementation of proven techniques to captivate users and encourage their active participation. In this article, we'll explore 15 powerful ideas to help in website improvement and user engagement. From improving website speed to leveraging interactive elements, these strategies will...

The subject line of an email serves as a tool to engage subscribers and convince them to open the email. It is an effective strategy for reducing consumer shopping cart abandonment and increasing open rates, click-through rates, and, ultimately, conversions. We've compiled a list of the greatest summer email subject lines from abandoned cart subject lines to those which assist you in increasing open rates, driving purchases, and sparking conversations during these scorching months. Table of Contents Superior Summer Email...

Offering a satisfaction guarantee to buyers helps differentiate a brand from competitors, lowers barriers to purchase, and provides the desired sense of confidence in a product. The guarantee is a universal tool that works regardless of the industry. By implementing at least one of the money-back guarantee examples offered in this article, you will see how your customers become happier, more grateful, and more loyal. Table of Contents What Is a Satisfaction Guarantee? Types of Satisfaction Guarantees for eCommerce 7...

Do website pop-up really annoy customers? 73% of users have a negative attitude toward pop-ups. So why do marketers continue to use them everywhere? The answer is obvious: pop-up work! The average conversion rate of top-performing pop-ups is 28%.  Perception of annoying pop ups Indeed, poorly placed pop-up do annoy and repel people and sometimes interfere with the perception of content so much that users leave the site without completing the intended action. Big brands are not an exception. 6...

The rise of online shopping has profoundly influenced the retail industry. Customers now experience the unmatched convenience and accessibility of digital commerce.  Our comparison of physical stores vs. online stores can help you make a crucial decision regarding your retail model. This article examines the unique features of both options and evaluates which approach is more successful in today's market. Physical Stores vs. Online Stores When comparing online stores vs physical stores, you need to understand that each has its...

A welcome "thank you for registering" or "thanks for subscribing" email can be a secret weapon in your marketing campaign: the open rate for welcome emails is 50%, which makes it 86% more effective than regular newsletters. This first contact is crucial. How do you craft a “thank you for subscribing” email that brings additional value to your users and ultimately makes them want to interact with you again? If you have a case of writer’s block, no worries; we've...

A confirmation email template is a real gem when you need to quickly create such an important message. The value of these notifications cannot be overstated. According to one study, 23.3% of consumers consider transactional emails to be the most valuable content from brands. At the same time, 74% of respondents want to receive such notifications specifically in the email channel. This article explores various types of emails designed to confirm events related to customer actions. We'll analyze compelling examples...

The behavior of consumers in 2025 in the conditions of economic exchange and their decision-making about the purchase of goods and services depends on many external (characteristics for a specific socio-economic situation) and internal (values, knowledge, experience, lifestyle) factors. Effective marketing decisions cannot be made without taking them into account. Here we’ll talk about what consumer insight is. Understanding Consumer Insights: An Introduction The consumer is the central figure in the market. It is the subject of close attention of...