7 Cart Abandonment Pop-Up Examples to Save Sales
70% of shoppers do not complete the transaction after adding items to carts, costing e-commerce businesses billions of dollars globally. Abandoned cart pop-ups are a simple but effective way to get those indecisive site visitors back to shopping. But what kind of pop-ups can save money and resolve this glaring issue? Let's look at 7 successful examples.
What Is an Abandoned Cart Pop-Up and Why Should You Use It?
An abandoned cart pop-up is often an exit intent popup that springs up when a customer goes to leave your website. It shows them a last-second offer or message and, in an ideal scenario, motivates them to make (or complete) their purchase.
One advantage of an abandoned cart pop-up is that it can even reach those shoppers who are not on your mailing list yet and cannot receive your cart reminder emails. But there are other advantages.
Our research shows that depending on your last-second message, this pop-up can increase your conversion rate by up to 50%! But why stop at theory? The e-commerce platform MAUDAU put our exit-intent pop-up into practice, which resulted in a 15% increase in cart additions and a 19% increase in transactions!
Yes, the best results are possible when using this pop-up in combination with other cart abandonment prevention techniques. But even alone, it can significantly improve your business results.
Abandoned Cart Pop-Up Tips with Examples
A timely abandoned cart pop-up can convey different messages. Let’s check some examples and find out how you can convince those shoppers to stay.
1. Give free shipping
Unexpected shipping costs are among the most significant causes of shopping cart abandonment. To prevent this, you can offer free shipping. 47% of customers will spend more to reach the threshold required for free shipping. Why so? If they know there is no delivery fee, they spend the “delivery” budget on products.
If you offer free shipping, mention it on your website, where it is easily visible. However, some shoppers may be so absorbed in studying your assortment that they simply may not notice. The pop-up then comes to the rescue, reminding them they only spend on their purchases, not delivery.
If you want, you can offer the bonus only to those who share their contact information through your abandoned cart pop-up. This will increase the likelihood of a purchase and add new leads to your mailing list, stimulating future sales.
If you don’t offer universal free shipping, consider implementing it for customers who spend a specific sum of money on your website. For example, offer free shipping with orders over $50. This is an especially great option if you have many goods for a small price and you won’t make a profit with free shipping.
2. Offer freebies
People prefer buying from familiar websites. But you can nudge customers to your side by offering freebies. With this tactic, you have approximately a 35% chance of converting a customer. Moreover, you can use them to get contact information for future communication.
You don’t have to spend a lot of money on gifts; just find something small yet pleasant to share, like free samples, souvenirs, merch, or even BOGO deals.
3. Promote special offers
A good deal in your online store is a powerful incentive to purchase for 36% of first-time and 24% of regular buyers. So, an abandoned cart pop-up with an offer to save a few bucks will motivate many site visitors to keep their carts rolling.
Want to increase your chances of success further? Use our countdown timer templates to show indecisive shoppers that although the items in the cart will be saved, the special offer won’t be available for long. About 60% of millennials make purchases driven by FOMO, usually within 24 hours of seeing the product, and other generations are similarly affected by it. Therefore, offering something special for a limited time is an effective way to increase sales volumes.
Moreover, Claspo has a unique relative timer that starts counting down the moment a specific visitor sees your abandoned cart pop-up. If that particular shopper doesn't take advantage of your offer before the time runs out, the pop-up disappears for them but remains visible to everyone else. What does this mean to you? You can use FOMO tactics to reduce cart abandonment all the time without harming your bottom line or reputation.
4. Display social proof
One of the primary reasons for cart abandonment is a lack of trust. In particular, 25% of shoppers hesitate to complete a purchase because they are unsure about the quality of your product or your reliability as a seller. By showing positive reviews, high ratings, and endorsements, you can build credibility and reassure potential buyers that they are making a wise choice.
Humans are inherently social beings who value the opinions and experiences of others, and 88% of people trust social proof more than advertising. Adding photos and reviews from real customers to your abandoned cart pop-up creates a sense of community and belonging and dispels their doubts. The Claspo team is actively working on introducing the template you see below. To speed up the process, you can show your interest and request it by following the link.
In the meantime, don’t waste time—display social proof via a slider. Include screenshots of text reviews or even photo and video reviews from your existing customers to melt the hearts of potential new ones. With our intuitive editor, you can turn any slider template into a slideshow of your reviews!
5. Personalize
With personalization, you can increase your sales by up to 15%. Remind those who want to abandon the cart that you will miss them, and highlight what they will miss out on. While we are working on directly implementing individual product recommendations, there are roundabout ways to personalize the customer interaction on your website with our pop-ups.
Use our UTM targeting to show personalized pop-ups to those visitors who came to your site from a specific ad or email campaign. The algorithm is simple:
- You run retargeting ads or send emails to those shoppers who abandoned their carts
- When setting up a pop-up, you indicate the corresponding UTM tags of your campaigns
- Your pop-ups appear only for the selected segment and invite them to complete the purchase.
Another way of personalization with Claspo is to show different exit intent tools depending on which page the shopper is leaving from. For example, if they leave a specific product page, your abandoned cart pop-up shows an excellent offer for that particular product.
6. Gather email addresses to save the cart
It is ok if the user doesn’t buy something right away. We all need time to think about our choices and check the budget. However, this issue can lead you to collect personal information and communicate via email campaigns and reminders.
If you detect exit intent, you can ask your customers to leave an email address in return for something. You can offer to save their cart or offer a discount, promo code, gift, or information about future deals. This is how you get the lead and the communication opportunity. The next step will be an email marketing strategy where you work with such customers.
Even if the user abandons the cart right now, they will remember your website after a few reminders. Since Claspo integrates with various ESPs, CDPs, and CRMs, shoppers’ data will automatically go to the chosen platform for further segmentation and personalized follow-ups.
7. Get feedback
The best you can do if people abandon their carts is to simply ask them. Sure, analytics are helpful, but first-hand experience is also valuable. So ask your customers for their honest opinions!
In this case, negative feedback is actually desirable. Receiving praise is always nice, but it doesn’t give you as much information for improving your business as constructive criticism does. It isn't necessary to implement everything people say, but look at the most popular issues and think about how you can solve them.
Make such abandoned cart pop-up forms as simple as possible: don’t ask for too much personal information, don’t get into details, and don’t ask people to write a ton. Just set several simple questions and include a field for those who want to share their opinion and suggestions. This will ensure people have space to give honest opinions if they have more to say, providing you with the best results.
Create Pop-ups and Lower Your Cart Abandonment Rate with Claspo
Choosing the right tactics for your cart abandonment pop-up can be difficult, although cart abandonment surveys should be of great assistance here. But once you've decided on your last-second offer or message, Claspo will help you bring it to life in 5 minutes. Our massive template library and intuitive builder allow you to create HTML popup messages even without design experience, much less coding knowledge. But best of all, you can start with our free lifetime plan and get shoppers back to their carts without spending a penny. Try Claspo today and improve your marketing game!
