Stop Burning Margins — Here’s How to Use Holiday Gamification to Convert Without Deep Discounts
Q4 is absolute. For e-commerce brands, it is the only quarter that matters. The only goal they pursue is to maximize their revenue. However, by mid-November, many find themselves trapped in a race to the bottom. Any vendor knows this pattern: to compete with the giants, you offer a standard “20% OFF EVERYTHING.” A moment later, your competitors drop to 30%. Then 40%. To keep your conversion rates stable, you’re forced to match them. So your margins start shredding, and...
4 days ago
7 min read
