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Articles found
How Claspo Completes ActiveCampaign for Best Conversions
ActiveCampaign users know the value of effective subscription forms, but finding a great solution for this can be challenging. It should be easy to use, integrates effortlessly, and offers customizable templates. Oh, and let’s not forget — your forms need to impress without annoying your visitors. That’s exactly what Claspo delivers. The platform integrates seamlessly with ActiveCampaign. It also offers ready-made templates for industries like B2C, B2B, e-commerce, and SaaS. Combined with a user-friendly interface, it makes creating and managing...
17 January 2025
17 min read
What Are Popups? Definition, Marketing Uses & Examples [Complete Guide]
Pop-ups are a powerful marketing tool for increasing website conversions. In digital marketing, pop-ups are on-site messages or forms that appear while a user browses your site, designed to capture attention, boost engagement, and drive action. Marketers use pop-ups for a range of conversion rate optimization (CRO) goals, including: Collecting customer data via email signup forms (e.g., Shopify newsletter signup forms in case of Shopify merchants) Promoting special offers to improve sales conversion, Reducing churn with personalized, targeted messaging. While...
03 January 2025
17 min read
How to Create a Multi-Step Form in WordPress [Plugin & Code]
Multi-step forms make it easier for users to complete lengthy tasks, such as registrations, surveys, or detailed submissions. If you're ready to implement one on your WordPress site, this guide will show you how to create a multi-step form in WordPress using a multi-step form WordPress plugin from Claspo or custom code. What is a multi-step form, and when does it work best? A multi-step form is a form that splits questions or input fields into multiple steps or pages,...
23 December 2024
15 min read
25+ Email Newsletter Signup Examples & Best Practices
Newsletter signup popups asking for your email are everywhere today, and for a good reason — they’re designed to capture leads and send them straight to your ESP, where they can be nurtured through targeted email campaigns. These popups consistently rank among the top tools for improving email marketing efficiency. In this post, we’ll show you how to optimize your newsletter form template for better results. You’ll find real-life email subscription examples for inspiration and learn how to seamlessly integrate...
11 December 2024
9 min read
How to Create Pick a Gift Popup
Website gamification has evolved from a trendy tactic to a proven strategy that can get you real results. Our data shows that gamified elements result in up to a 400% increase in conversions and nearly a 30% rise in sales. However, we agree that the key to success lies in making the experience immersive and rewarding. Tools like spin the wheel, time-limited promotions, interactive quizzes, and loyalty points create a deeper connection with users, motivating them to engage more frequently...
29 November 2024
17 min read
Best Marketing Automation Solutions for eCommerce
Forget the old way of doing things—today, automation gets the job done. At least, that’s what helps marketing teams manage everything. Without automation, we’d spend too much time on tasks that could easily be handled by tools. There are plenty of marketing tools out there, but some are better than others, especially for e-commerce. Our overviews are written by people who’ve spent years using, testing, and writing about different tools for marketing. Unless we say otherwise, we spend hours researching...
28 November 2024
11 min read
How to Create a Video Popup in WordPress
If a picture is worth a thousand words, a video must be worth a million—or at least a few binge-watching sessions. In 2025, the average person spends around 17 hours a week watching online videos. That’s right, you’re practically clocking in for a part-time job as a content consumer. And if you think you’re doing too much, Gen Z says, "hold my TikTok," because they’ve practically made a career out of streaming everything under the sun. So, how do you,...
14 November 2024
15 min read
Top 35 Ways How to Get More Email Subscribers (+ 5 Bonus Tips)
Marketing works hard to drive traffic, but the email list barely grows. Maybe you’ve experienced this before—you're generating plenty of visitors, but no one’s hitting that “Subscribe” button. It’s frustrating. But what if the real problem isn’t your content or your web signup forms, but the methods you're using to collect email addresses? With email marketing driving an ROI of 4,200%—that’s $42 for every $1 spent—you can't afford to fumble the ball here. Yet, many teams do. We understand how...
18 October 2024
16 min read
How to Create an Exit Intent Popup in Shopify (Guide with Templates)
You’ve worked hard to attract customers to your Shopify store, but just when they’re about to leave, they click away—often taking their carts with them. It’s frustrating, right? But what if the problem isn’t just the competition or lack of interest? What if it’s the missed opportunity to reach out at the right moment? The truth is, nearly 70% of shoppers abandon their carts, and without a targeted approach to engage them, you’re letting valuable opportunities slip through your fingers....
11 October 2024
9 min read
How to Create a Lead Magnet That Converts? Examples and Ideas
Have you decided to create a lead magnet but aren't sure where to start? Then, our article will help you put everything in perspective. We will tell you exactly what the incentives for lead generation are. We'll show you where to find ideas for high-quality content, what form to convert it into, and how to write and design the text. We'll also explain how to promote a ready-made lead magnet and what to do with it next. This article will...
09 October 2024
11 min read
Creating a Popup in WordPress without Plugins
Creating a popup in WordPress without a plugin can be a great solution for those who prefer keeping their WordPress installation light. All you need to do is simply embed a code snippet, and you’re ready to launch a lead capture form, announce a sale, or collect feedback. In this guide, we will show you how to add a popup on WordPress without a plugin using Claspo and some other methods. Different ways to create a WordPress popup without a...
04 October 2024
17 min read
How to Add a Popup on Button Click in WordPress (Full Guide)
Are you looking to turn more of your website visitors into customers or subscribers? Popups are the secret weapon you need. In fact, studies show that well-timed popups can increase conversion rates by up to 9.28% on average. Whether you're running an ecommerce store, SaaS company, or a small business, properly customized popups can work wonders. For instance, popups help recover at least 17% of abandoned carts (ResultFirst) and can even boost your sales by up to 25% (VWO). The...
30 September 2024
15 min read
14 Best Age Verification Plugins for WordPress in 2025 [Free & Paid]
You’re launching a WordPress site and realize some of your content — or even the whole site — needs age restrictions. Or maybe you already have a site but need an age gate because you’re expanding your product range or content. The simplest solution is to use a WordPress age verification plugin. However, not all of them can handle more complex tasks or let you create popups that strike a balance between following regulations and offering a good user experience....
27 September 2024
15 min read
13 Best Email Subscription / Newsletter Sign-Up Popup Plugins for WordPress
With search algorithms constantly changing and social media feeds becoming more unpredictable, one thing is clear: owning the way you communicate with your audience has never been more important. That’s where email marketing comes in. It’s one of the few channels businesses can truly control, and it’s been around for a reason—it works. Whether you’re sending a friendly note to a handful of subscribers or running big, automated campaigns, email newsletters can do it all, whether you’re reaching a hundred...
24 September 2024
15 min read
12 Best Exit-Intent Popup Plugins for WordPress
While browsing Reddit, we encountered several discussions about using exit-intent popup plugins specifically designed for WordPress websites. One user asked for a simple, lightweight popup script to collect emails from visitors about to leave the site. They wanted the popup to appear only once per user, avoiding any annoyance for readers. However, all the services offering the solution were costly and offered more features than needed. In contrast, another user needed a more advanced exit-intent plugin for WordPress capable of...
18 September 2024
10 min read
14 Best Exit-Intent Popup Software Solutions for Websites in 2025
Running a business in today’s competitive market means balancing customer acquisition costs with maximizing the value of every website visit. Over 70% of visitors abandon websites without taking any action — a huge missed opportunity for businesses aiming to boost revenue and customer retention. But what is the role of exit intent tools in fixing this? Exit intent popup software turns a lost chance into a valuable conversion. Exit intent pop ups engage visitors right before they leave and make...
18 September 2024
18 min read
40+ Email Popup Examples to Get Newsletter Subscribers in 2025
Emails remain one of the most cost-effective and high-ROI marketing channels for engaging customers and driving conversions. According to one study, 75.4% of consumers prefer to receive promotional messages via email. Moreover, 32.7% subscribe to newsletters to access exclusive offers and personalized discounts. To efficiently grow newsletter subscriber base and scale their lead generation efforts, savvy marketers increasingly rely on newsletter subscription popups — targeted, automated on-site tools that help convert website visitors into loyal email subscribers. In this article,...
11 September 2024
20 min read
How to Create and Add Popups on WordPress
Widgets are among the top 10 tactics and technologies that increase the effectiveness of email marketing, so it’s no wonder you’re interested in how to create a pop up in WordPress. Spoiler alert: it's very simple. In this guide, we will walk you through the step-by-step process for creating custom widgets in our popup builder for WordPress and show you exactly how to add a popup on WordPress sites. We’ll also share tips that will help you boost conversions (WordPress...
04 September 2024
18 min read
How to Create Popup Modal In WordPress [Easy to Use Plugin]
Imagine the impact of a popup appearing whenever a visitor clicks a specific button on your WordPress site. Rather than sending users to a different page, which can lead to a loss of engagement, you could keep them on the same screen while displaying a contact form, extra information, or a login prompt, seamlessly overlaying the existing content. This seamless approach enhances user experience and maintains their interest. What’s more, adding a popup modal can be a game-changer for your...
03 September 2024
12 min read
12 Best WordPress Popup Plugins of 2025 [Free and Paid options]
When starting your journey into the world of WP popups, the excitement of boosting your site’s conversions can quickly be tempered by one glaring reality: You can’t check the conversion rate of your forms and website widgets right out of the gate. Instead, the real game begins by evaluating the features that influence those numbers and identifying any potential problem areas before they become conversion killers. Choosing the best WordPress popup plugin isn’t just about slapping a few forms onto...
03 September 2024
18 min read
What is a Lead Magnet and How to Create One That Drives Conversions
You need to build a base of subscribers and prospects without offering expensive incentives that could strain your budget. In your search for a solution, you've likely come across the concept of a lead magnet (otherwise, why would you be reading this article, right?). According to a study, nearly 53% of entrepreneurs use lead magnets to generate leads, and 44.3% reported that this method delivers the best ROI. So, if you haven't yet incorporated this approach into your acquisition strategy,...
22 August 2024
7 min read
Ebook Lead Magnet Examples: Convert More Traffic with Effective Strategies
Lead generation using valuable digital materials, mainly ebooks, is a common practice that helps email marketers grow their contact base. According to statistics, 59% of respondents prefer this type of content, and 51% consider it the most effective. We'll explore the types of content you should include in your ebook to make it more valuable to the target audience. We will also delve into the effective use of lead magnets by analyzing examples from actual companies. Finally, we'll share tips...
16 August 2024
9 min read
How to Add an Email Subscription to WordPress: 6 Easy Steps
If you're serious about growing your business, building an email list isn't optional — it's a game-changer. Email is one of the most cost-effective digital marketing channels, helping you convert traffic into leads, nurture customer relationships, and drive repeat sales with precision. In fact, our data shows that websites using popups for email subscriptions often see conversion rates soar by up to 9% or more, significantly boosting their reach and engagement. This approach can contribute to the impressive average return...
02 August 2024
15 min read
How to Add Age Verification to Websites: Full Guide
Website age verification helps you comply with age restrictions and regulations regarding sensitive content or products in most countries. Whether you're running an online store for alcohol, tobacco, or adult-oriented material or simply want to protect minors from accessing inappropriate content, implementing age verification on your website is crucial. It can save your online business and reputation. In this article, we will explain the different types of age verification pop-ups and share information about how to add age verification pop-ups...
27 July 2024
9 min read
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