Use Cases & Tools - Page № 2

You’re launching a WordPress site and realize some of your content — or even the whole site — needs age restrictions. Or maybe you already have a site but need an age gate because you’re expanding your product range or content. The simplest solution is to use a WordPress age verification plugin. However, not all of them can handle more complex tasks or let you create popups that strike a balance between following regulations and offering a good user experience....

With search algorithms constantly changing and social media feeds becoming more unpredictable, one thing is clear: owning the way you communicate with your audience has never been more important. That’s where email marketing comes in. It’s one of the few channels businesses can truly control, and it’s been around for a reason—it works. Whether you’re sending a friendly note to a handful of subscribers or running big, automated campaigns, email newsletters can do it all, whether you’re reaching a hundred...

While browsing Reddit, we encountered several discussions about using exit-intent popup plugins specifically designed for WordPress websites. One user asked for a simple, lightweight popup script to collect emails from visitors about to leave the site. They wanted the popup to appear only once per user, avoiding any annoyance for readers. However, all the services offering the solution were costly and offered more features than needed. In contrast, another user needed a more advanced exit-intent plugin for WordPress capable of...

Running a business in today’s competitive market means balancing customer acquisition costs with maximizing the value of every website visit. Over 70% of visitors abandon websites without taking any action — a huge missed opportunity for businesses aiming to boost revenue and customer retention. But what is the role of exit intent tools in fixing this? Exit intent popup software turns a lost chance into a valuable conversion. Exit intent pop ups engage visitors right before they leave and make...

Emails remain one of the most cost-effective and high-ROI marketing channels for engaging customers and driving conversions. According to one study, 75.4% of consumers prefer to receive promotional messages via email. Moreover, 32.7% subscribe to newsletters to access exclusive offers and personalized discounts.  To efficiently grow their subscriber base and scale their lead generation efforts, savvy marketers increasingly rely on newsletter subscription popups — targeted, automated on-site tools that help convert website visitors into loyal email subscribers. In this article,...

Widgets are among the top 10 tactics and technologies that increase the effectiveness of email marketing, so it’s no wonder you’re interested in how to create a pop up in WordPress. Spoiler alert: it's very simple. In this guide, we will walk you through the step-by-step process for creating custom widgets in our popup builder for WordPress and show you exactly how to add a popup on WordPress sites. We’ll also share tips that will help you boost conversions (WordPress...

Imagine the impact of a popup appearing whenever a visitor clicks a specific button on your WordPress site. Rather than sending users to a different page, which can lead to a loss of engagement, you could keep them on the same screen while displaying a contact form, extra information, or a login prompt, seamlessly overlaying the existing content. This seamless approach enhances user experience and maintains their interest.  What’s more, adding a popup modal can be a game-changer for your...

When starting your journey into the world of WP popups, the excitement of boosting your site’s conversions can quickly be tempered by one glaring reality: You can’t check the conversion rate of your forms and website widgets right out of the gate. Instead, the real game begins by evaluating the features that influence those numbers and identifying any potential problem areas before they become conversion killers. Choosing the best WordPress popup plugin isn’t just about slapping a few forms onto...

You need to build a base of subscribers and prospects without offering expensive incentives that could strain your budget. In your search for a solution, you've likely come across the concept of a lead magnet (otherwise, why would you be reading this article, right?).  According to a study, nearly 53% of entrepreneurs use lead magnets to generate leads, and 44.3% reported that this method delivers the best ROI. So, if you haven't yet incorporated this approach into your acquisition strategy,...

Lead generation using valuable digital materials, mainly ebooks, is a common practice that helps email marketers grow their contact base. According to statistics, 59% of respondents prefer this type of content, and 51% consider it the most effective.  We'll explore the types of content you should include in your ebook to make it more valuable to the target audience. We will also delve into the effective use of lead magnets by analyzing examples from actual companies. Finally, we'll share tips...

If you're serious about growing your business, building an email list isn't optional — it's a game-changer. Email is one of the most cost-effective digital marketing channels, helping you convert traffic into leads, nurture customer relationships, and drive repeat sales with precision. In fact, our data shows that websites using popups for email subscriptions often see conversion rates soar by up to 9% or more, significantly boosting their reach and engagement. This approach can contribute to the impressive average return...

Website age verification helps you comply with age restrictions and regulations regarding sensitive content or products in most countries. Whether you're running an online store for alcohol, tobacco, or adult-oriented material or simply want to protect minors from accessing inappropriate content, implementing age verification on your website is crucial. It can save your online business and reputation.  In this article, we will explain the different types of age verification pop-ups and share information about how to add age verification pop-ups...

When welcoming potential customers to your website, it's important to make a good first impression with a compelling introductory message. This message should convey your warmth and eagerness to have them explore your site while catching their interest in the valuable content offered on your web pages. Creating welcoming messages throughout your site can help captivate visitors and keep them engaged as they browse high-value propositions. It would be best to balance being friendly while highlighting what makes your business...

Responsive widgets for websites are becoming increasingly essential. Given that almost 58% of web traffic comes from mobile devices, it is important that all elements of your website, including popups, easily adapt to different displays. In this article, we'll share tips on how to create widgets that look perfect on both desktop and mobile screens. Additionally, we will analyze different mobile-friendly widgets on actual websites and demonstrate how easy it is to create similar ones in our editor. What is...

I decided to investigate the main problems that users of popular ESPs face when creating email subscription for website and setting up basic automation. In this post, we will look at how to add a subscription form in WordPress without breaking the bank — because doing a simple task like creating a lead magnet subscription form can get expensive.  It costs $40 to implement simple mechanics with free versions of WordPress, MailerLite, and Mailchimp Here’s a real example: an author...

User onboarding is essential for software and web services. According to Tailor Brands statistics, most users make up their minds about a product within 7-90 seconds. During this time, it is imperative to form a positive impression that will help maximize the degree of engagement. Today, we will tell you how to do this by properly creating a user onboarding process. Let's understand what it is and what examples you can use to organize your business processes.  What is User...

As the CMO of Claspo, I'm used to hearing all sorts of stereotypes and misconceptions about widgets. One of them is that adding a widget to the site will promiscuously bombard every visitor until they get annoyed. But widgets can actually be a key part of your website's personalization strategy, helping users find what they need when they need it.  Personalization is still a complex issue for site owners and marketers, with many thinking their site isn't ready for it...

Customer retention and loyalty are often used as synonyms, although these concepts have significant differences. They relate not only to the small nuances in the definition but also to the marketing techniques used to achieve strategic goals. Therefore, it is important to distinguish between these two concepts to choose the best tools to use. Let's figure out the exact differences and why they are so important. What is Customer Retention Customer retention means preserving the existing customer base. From a...

Small details often turn out to be the most important. According to Toast's statistics, a simple change in the color of the "Add to Cart" button can increase conversion rates by 200-350% and increase sales several times. Of course, these statistics should be considered in the context because a website is a complex set of UI elements, each directing a user to the target action. That is why today we are looking at a very narrow but important topic —...

Geotargeting advertising has become one of the essential marketing tools. According to Improvado statistics, 84% of US companies actively use it, and of those who don’t yet use it, 94% plan to implement it in their strategies in the future. Even the B2B sector is not an exception, with 71% of companies already using this technique and another 14% exploring its possibilities. Thus, geotargeting advertising is one of the top trends in modern marketing. Here's how to join this trend...

The web space is constantly evolving, changing the game's rules, and we at Claspo want to keep pace and help you do so. The proven way is to learn from the seasoned experts who navigate that web space effortlessly. That's why we jumped at the opportunity to talk with Slobodan (Sani) Manić. His 15 years of experience in web development and optimization, a successful podcast dedicated to great online experiences, and contribution to five major WordPress releases promise extremely valuable...

Originally, we wanted to showcase awesome Claspo pop-up templates and encourage you to utilize them right away. However, we soon recognized that some companies just play on environmental and social themes, intentionally or inadvertently, leading to customer deception and harm to brand reputation. As a result, we decided to go deeper.  So, this article will safeguard you from unethical pitfalls, offer insights for crafting genuinely impactful campaigns and promotions, and demonstrate the Claspo web page widgets' flexibility to your unique...

Mother's Day promotions are among the most successful marketing campaigns in e-commerce. According to Statista, sales related to this holiday in the United States have grown by $15 billion, or 72.8%, over the past ten years.  Moreover, this amount is 2-2.5 times higher than the average retail revenue on a weekend. Therefore, Mother's Day is a great opportunity not only to congratulate your loved ones but also to launch a new marketing campaign. We have prepared some simple but effective...

With all the design and customization options for the widgets available nowadays, it’s easy to get overwhelmed by the possibilities. While there are many tools to A/B test any aspect of your website widget to prove what performs best, it’s important to test the right variables first to avoid endless rounds of trivial tests. Because what rockets conversions for one site might fail on another, you want to determine what design and delivery decisions work best with your customer. I'm...