Messages

Newsletter signup popups asking for your email are everywhere today, and for a good reason — they’re designed to capture leads and send them straight to your ESP, where they can be nurtured through targeted email campaigns. These popups consistently rank among the top tools for improving email marketing efficiency. In this post, we’ll show you how to optimize your newsletter form template for better results. You’ll find real-life email subscription examples for inspiration and learn how to seamlessly integrate...

When welcoming potential customers to your website, it's important to make a good first impression with a compelling introductory message. This message should convey your warmth and eagerness to have them explore your site while catching their interest in the valuable content offered on your web pages. Creating welcoming messages throughout your site can help captivate visitors and keep them engaged as they browse high-value propositions. It would be best to balance being friendly while highlighting what makes your business...

Is your newsletter signup campaign effective? We thought ours was. That is until we actually checked the data and tried different approaches. In this article, we will explain how you can test the same three strategies to increase your conversion rate for newsletter signups by up to 100%. Drawing from our A/B testing experience, we'll explain how we improved offer clarity, personalized messaging for our target audience, and leveraged incentives with urgency and scarcity triggers. Note that the final stats...

Using emotional appeal advertisements in your marketing strategy can significantly increase engagement and boost sales. The concept is that our brain first evaluates the emotional component of the message before using logical reasoning. Therefore, if your ad highlights the emotions and desires of consumers, it can hit the target more accurately and quickly than one focusing only on facts and arguments.  Sounds exciting, doesn't it? So, let's see how to find the right keys to unlock the minds and hearts...

FOMO marketing uses one of the strongest motivations to buy - the fear of lost benefits. According to an Eventbrite research report, its methods had positive effects on 56% of people in general and 69% of millennials, pushing them to make an immediate transaction.  However, it is important to understand that any tools associated with fear and other negative emotions bring hidden risks. Just one wrong step can push a potential customer away. To avoid this, it is worth examining...

When it comes to email copywriting, getting your audience’s attention is more important than ever as it determines whether subscribers stick with your newsletter or opt-out.  Consumers prefer email over other channels but are more overwhelmed than ever. According to Sinch Mailgun’s global survey of over 2,000 consumers, 75% want to get brand offers and updates in their inboxes. However, with the average person getting over 10 brand emails a day, only a tiny fraction of those get opened. In...

A welcome "thank you for registering" or "thanks for subscribing" email can be a secret weapon in your marketing campaign: the open rate for welcome emails is 50%, which makes it 86% more effective than regular newsletters. This first contact is crucial. How do you craft a “thank you for subscribing” email that brings additional value to your users and ultimately makes them want to interact with you again? If you have a case of writer’s block, no worries; we've...

A confirmation email template is a real gem when you need to quickly create such an important message. The value of these notifications cannot be overstated. According to one study, 23.3% of consumers consider transactional emails to be the most valuable content from brands. At the same time, 74% of respondents want to receive such notifications specifically in the email channel. This article explores various types of emails designed to confirm events related to customer actions. We'll analyze compelling examples...

Trigger words are designed to affect human emotions and prompt the audience to take a targeted action. Trigger phrases surround us everywhere: on the Internet, in advertising banners, in stores, at work, and in communication with colleagues and friends. This article will look at the most common examples of trigger words, their types, and their practical application. What Are Trigger Words? By definition, trigger words are specific phrases or words that trigger emotions in the reader or listener. They are...

Conversion copywriting plays a significant role in the interaction between businesses and consumers. A study has shown that people rarely read online. Instead, they just scan content with their eyes. The main approaches to writing conversion copy help capture the attention of the reader and potential customer while they scan and encourage them to take a targeted action (that is, to convert).  Each marketing channel has unique specifics and goals, such as attraction, retention, etc. That's why it's important for...

Pop-up messages are like a digital tap on the shoulder, delivering important information, notifications, or a friendly nudge to take action. From newsletter subscriptions to exclusive offers, these little windows are all about engaging users and increasing conversions. But creating the perfect popup design is a big deal. It's all about finding the right balance between capturing attention and not driving your visitors crazy. That's where we come in with some handy tips and real-world examples to inspire your widget...