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Sustainable marketing is one of the key trends in the 21st century. Governments and non-profit organizations are paying more attention to environmental protection and preserving the planet’s resources, and businesses cannot stand aside. This is an excellent opportunity for businesses to contribute to solving global problems while improving their reputation and achieving other commercial goals. Keep reading to learn what sustainable marketing is, its advantages, and ways to use it. What is Sustainable Marketing Sustainable marketing is the promotion of...
If you're not using AI in e-commerce yet, you're already behind the trends. According to Contentscale, 80% of US retailers are currently using AI, and this share may increase to 95% in 2025. Let us tell you more about how AI increases business efficiency and which top companies have achieved the greatest success in this area. Why You Should Use AI in E-Commerce Modern artificial intelligence simulates processes similar to those in the human brain. Unlike computer programs of the...
FOMO marketing uses one of the strongest motivations to buy - the fear of lost benefits. According to an Eventbrite research report, its methods had positive effects on 56% of people in general and 69% of millennials, pushing them to make an immediate transaction. However, it is important to understand that any tools associated with fear and other negative emotions bring hidden risks. Just one wrong step can push a potential customer away. To avoid this, it is worth examining...
Neuromarketing is the key to the success of modern big business. Companies such as Coca-Cola, HBO, Apple, and Google became industry leaders using it. They created perfect logos, advertising campaigns, product packaging, and communication policies by combining marketing with psychology and neuroscience. How did they do it? We will explain what neuromarketing is, how it works (with use cases), and what ethical contradictions to avoid. What is Neuromarketing A brief definition of neuromarketing is as follows: the usage of cognitive...
In 2024, marketing and AI are inextricably linked. The biggest companies in the world started using AI-based tools several years ago, which allowed them to gain and maintain their current leadership positions. According to Content at Scale, 80% of American businesses already use AI, and another 15% will join them this year. Technology does not stand still, so AI has gradually evolved from an expensive and mysterious software for the elite to an accessible solution. Today, even small businesses and...
Customer-centric marketing is one of the key business trends of 2024. It helps top companies maintain leadership positions and helps ambitious startups operate in highly competitive markets. By adopting this strategy, you can significantly increase customer loyalty, improve engagement rates, and increase marketing profitability. Let's dive deeper into this subject to see how the strategy works, how to use it in your business, and review examples to inspire you to generate your own ideas. What is Customer-Centric Marketing Customer-centric marketing...
Successful marketing promotion ideas are a serious weapon for your business in the competitive market. Today, consumers are overwhelmed with choices. Thousands of brands are vying for their attention with high-quality products and services using various promotional techniques. That's why we've collected ideas for marketing campaigns with proven effectiveness that will help you find a place in the hearts of consumers and on their shopping lists. 8 Ideas for Marketing Campaigns The beauty of the campaign marketing ideas on this...
Marketing ideas for Valentine's Day are often the most productive and efficient. This day has long been considered not only the holiday of love but also the holiday of marketers. According to the American Retail Federation, total consumer spending related to it is expected to reach $26 billion in 2024. Ready to take advantage of this opportunity? Then, keep reading and learn about interesting holiday marketing ideas. 14 Marketing Ideas for Valentine’s Day Before we get started, there are two...
When comparing retargeting vs remarketing, it's easy to get confused by the nuances of terminology. Especially since the development of technology continues to blur the thin line between them, making their techniques interchangeable. Today, we will explain how these online business tools work, in which scenarios they are the most effective, and the difference between retargeting and remarketing. What is Remarketing Remarketing is working with an audience that has already had some interaction with a company, its brand, or its...