Conversion - Page № 2

Lead generation using valuable digital materials, mainly ebooks, is a common practice that helps email marketers grow their contact base. According to statistics, 59% of respondents prefer this type of content, and 51% consider it the most effective.  We'll explore the types of content you should include in your ebook to make it more valuable to the target audience. We will also delve into the effective use of lead magnets by analyzing examples from actual companies. Finally, we'll share tips...

To keep your business growing and profitable, it's crucial to increase the number of leads and convert them into loyal customers. However, this process can be both challenging and costly. 53% of marketers allocate at least half their budget to lead generation. One popular and highly effective way to attract leads without breaking the bank is to use a lead magnet. Half of marketers report higher conversion rates when utilizing lead magnets to boost signups. However, creating valuable content is...

If you're serious about growing your business, building an email list isn't optional — it's a game-changer. Email is one of the most cost-effective digital marketing channels, helping you convert traffic into leads, nurture customer relationships, and drive repeat sales with precision. In fact, our data shows that websites using popups for email subscriptions often see conversion rates soar by up to 9% or more, significantly boosting their reach and engagement. This approach can contribute to the impressive average return...

When welcoming potential customers to your website, it's important to make a good first impression with a compelling introductory message. This message should convey your warmth and eagerness to have them explore your site while catching their interest in the valuable content offered on your web pages. Creating welcoming messages throughout your site can help captivate visitors and keep them engaged as they browse high-value propositions. It would be best to balance being friendly while highlighting what makes your business...

Responsive widgets for websites are becoming increasingly essential. Given that almost 58% of web traffic comes from mobile devices, it is important that all elements of your website, including popups, easily adapt to different displays. In this article, we'll share tips on how to create widgets that look perfect on both desktop and mobile screens. Additionally, we will analyze different mobile-friendly widgets on actual websites and demonstrate how easy it is to create similar ones in our editor. What is...

Is your newsletter signup campaign effective? We thought ours was. That is until we actually checked the data and tried different approaches. In this article, we will explain how you can test the same three strategies to increase your conversion rate for newsletter signups by up to 100%. Drawing from our A/B testing experience, we'll explain how we improved offer clarity, personalized messaging for our target audience, and leveraged incentives with urgency and scarcity triggers. Note that the final stats...

Conversion Rate Optimization (CRO) is a crucial yet often overlooked aspect of digital marketing and business strategy. Today, we interviewed Richard Joe, CEO of Kaizen CRO, a seasoned CRO expert, to answer your burning questions about this vital strategy. In this interview, we will learn more about top strategies for developing highly converting websites, implementing CRO both for big and small businesses, understanding different tactics for different stages of the marketing funnel, and conducting reliable tests to gather good data....

User onboarding is essential for software and web services. According to Tailor Brands statistics, most users make up their minds about a product within 7-90 seconds. During this time, it is imperative to form a positive impression that will help maximize the degree of engagement. Today, we will tell you how to do this by properly creating a user onboarding process. Let's understand what it is and what examples you can use to organize your business processes.  What is User...

Speech analytics is a relatively new technology that has become popular due to the enhanced usage of artificial intelligence. It significantly improves the productivity of call centers, provides company management with important insights for making management decisions, and minimizes the risks related to any violation of applicable regulations and laws. We will explain how it works in practice, what benefits you will get, and which brands successfully use this technology in their marketing strategy.  What Is Speech Analytics Speech analytics...

Even if you didn't know what Experiential marketing was before, you've definitely dealt with it. After all, according to Forbes, 77% of large companies use it. Experiential marketing is one of the top trends of today. It doesn't sell products directly, but it allows you to create and cultivate an audience of loyal customers. Here, we will tell you how it works and what well-known examples you should study before launching your own campaign. What is Experiential Marketing Experiential marketing...

Responsive search ads can be called a marketer's dream. These ads optimize searches to attract the most consumers. All you need to do is write a few variants of your message, launch the campaign and monitor its performance. Do you like this idea? Let's take a closer look at how Google responsive search advertising works. What Are Responsive Search Ads Responsive search ads are a type of ad in Google search results that automatically allows you to select the optimal...

As the CMO of Claspo, I'm used to hearing all sorts of stereotypes and misconceptions about widgets. One of them is that adding a widget to the site will promiscuously bombard every visitor until they get annoyed. But widgets can actually be a key part of your website's personalization strategy, helping users find what they need when they need it.  Personalization is still a complex issue for site owners and marketers, with many thinking their site isn't ready for it...

Effective marketing ideas for the summer are crucial, as online sales tend to decline due to vacations and the characteristics of the season. However, a competency-based approach to marketing can not only retain the interest of the audience in the summer but also attract new customers. That is what we will discuss in this article. Importance of Summer Marketing Campaigns Even though the global economy is unstable, purchasing power remains strong. According to a study conducted by Optimove in 2023,...

In the world of digital marketing, visual content is one of the key elements for attracting and engaging customers. Thanks to the rapid development of artificial intelligence technologies, creating illustrations has become available to everyone, regardless of design or artistic skills. In this article, we will detail 9 of the best AI image generators that can help create stunning visuals. What You Can Do with AI Image Generators AI tools for creating images are a convenient and effective way to...

Customer retention and loyalty are often used as synonyms, although these concepts have significant differences. They relate not only to the small nuances in the definition but also to the marketing techniques used to achieve strategic goals. Therefore, it is important to distinguish between these two concepts to choose the best tools to use. Let's figure out the exact differences and why they are so important. What is Customer Retention Customer retention means preserving the existing customer base. From a...

Small details often turn out to be the most important. According to Toast's statistics, a simple change in the color of the "Add to Cart" button can increase conversion rates by 200-350% and increase sales several times. Of course, these statistics should be considered in the context because a website is a complex set of UI elements, each directing a user to the target action. That is why today we are looking at a very narrow but important topic —...

Product recommendations can significantly improve the financial performance of your business. According to Wiser’s statistics, they can increase the average check amount by 11%, reduce the number of abandoned carts by 4.35% and increase e-commerce revenue by 31%. You don't need to know each customer personally to make individual recommendations. Entrusting this task to artificial intelligence, you can implement it on any scale — even with dozens or hundreds of thousands of customers.  At Claspo, we are working hard to...

Geotargeting advertising has become one of the essential marketing tools. According to Improvado statistics, 84% of US companies actively use it, and of those who don’t yet use it, 94% plan to implement it in their strategies in the future. Even the B2B sector is not an exception, with 71% of companies already using this technique and another 14% exploring its possibilities. Thus, geotargeting advertising is one of the top trends in modern marketing. Here's how to join this trend...

By analyzing user flows using Google Analytics or other specialized tools, you can better understand the factors that influence user behavior. This allows you to improve key performance indicators of your online business: conversion rate, retention rate, sales, etc. Let's see in more detail what customer flows are, their significance, and the methods used to analyze them.  What is User Flow Analysis User flow analysis is a detailed diagram of user actions when performing a specific task. Customer flows are...

If you want to improve your competitive position in 2025, pay attention to trends of digital marketing. Today's technologies are only the bare minimum. To achieve real success, you need to look to the future. Here's what you should consider in your marketing strategy.  5 Trends in Digital Marketing Not all trends are fast-moving. Some digital trends in marketing have existed for years and are gradually becoming part of our daily lives. We'll start with them and move on to...

Green marketing became popular in the late 1980s but is still popular in modern business. The planet is changing rapidly, and the number of people concerned about the earth is increasing. Today, consumers don't just want to buy a product — they want to know that their choice helps preserve the environment.  Meeting their needs is not only a noble mission but also an effective marketing strategy. We will explain in more detail how this approach works, its advantages, the...

Using emotional appeal advertisements in your marketing strategy can significantly increase engagement and boost sales. The concept is that our brain first evaluates the emotional component of the message before using logical reasoning. Therefore, if your ad highlights the emotions and desires of consumers, it can hit the target more accurately and quickly than one focusing only on facts and arguments.  Sounds exciting, doesn't it? So, let's see how to find the right keys to unlock the minds and hearts...

Most businesses come up with new marketing ideas for Easter every year or use ones that have worked well in previous years. And it is not surprising. Easter campaigns are an excellent opportunity to remind the audience about the brand, convey the holiday vibe and increase sales.  We will share a few examples of marketing campaigns that will inspire you to create your own successful promotions.  Importance of Easter Promotion Campaigns Statista polls show that in 2023, more than 80%...

In a situation where every business tries to emphasize the positive aspects of its products and hide the negative ones, customers value transparency in advertising the most. Honesty helps to build trust, which turns into engagement and later into loyalty. That's why most market leaders today try to avoid actions and messages that mislead consumers to obtain positive business results.  Let's see why transparency has become a new trend, what its advantages are, and how to make it a key...