GivingTuesday is a global movement that encourages and multiplies giving, commitment and solidarity. The goal? Dedicate a day to generosity and solidarity by celebrating donations in all forms. In a single day, Giving Tuesday participants in the United States gave $2.47 billion, more than all US philanthropic foundations in an entire year. A successful Giving Tuesday campaign requires some thoughtful elements. To help you identify and incorporate all of these factors, we bring great ideas for the best Giving Tuesday...
Hello bars are one of the greatest marketing tools ever invented. With their ability to stay in place without blocking the visitors’ view of the page, they are incredible in drawing users’ attention in the most noninvasive manner. You can add them to the top or bottom of any page to announce new products, tempt users to subscribe, offer incentives, alert them about important changes, ask for their preferences, and serve a multitude of other purposes. It is only the...
Compliance with age restrictions and regulations is paramount for websites dealing with sensitive content or products. Whether you're running an online store for alcohol, tobacco, or adult-oriented material or simply want to protect minors from accessing inappropriate content, implementing age verification on your website is crucial. This simple tool can save your business and reputation. In this article, we will talk about age verification pop-ups on websites, explain its types and provide instructions on how to add age verification to...
With today's high competition and the struggle for consumer attention, shoppers are confident that they are in control of time and can endlessly study and compare different options. That’s why they browse your products and offers but delay buying indefinitely. Adding a countdown timer pop-up to your website is a proven way to show customers that your offer is limited and thus regain control over their time. When the counter tends to zero, it stimulates even the most indecisive buyers...
If you're looking for simple but effective ways to engage your audience and strengthen your digital strategy, video pop-ups are a perfect choice. By interacting with them, visitors can view your branded video imbued with your messages without leaving your website and easily complete targeted actions by clicking the CTA button. In this article, we will share some cool video pop-up examples, discuss their advantages, and show you how to create one with minimal time and effort. Video Pop-ups: 15...
According to Statista, there are more than 4,6 billion people using the Internet to read, get content, communicate, and learn in 2021. That’s 59,5% of the population! And soon it will be 100%. But, as you know, the more people, the more topics they like to read about. So the unique content for the particular topic should be very engaging, useful, and entertaining. That’s why there are so many formats in blogs and social media that you see every day....
Have you ever noticed how e-commerce websites ask you for your phone number to send the hottest deals for maximum connection? This is another tool you can use to get more customers and create a loyal list. SMS marketing isn't new, but we see new approaches each year and learn that people use their phones to connect with brands. Even if you think that only small stores create SMS pop-ups that ask for a phone number, that's not true. Big...
Have you ever heard about exit-intent pop-ups? Many marketers name it as one of the most effective ways to retain your customers, lead them back to your goods or services in their carts, and get them to purchase your products. Sounds great? This is a secret weapon of many high-profile marketing specialists that beat their own high scores each time with this technique. This tool works with every niche and every website if done right. Let’s break down this topic...
According to an email marketing report, email is among the top 3 most effective communication channels and has the highest ROI: $36 for every $1 spent. But communication via email begins with building a list of subscribers. And that's where the newsletter signup form comes into play. This form is the most common way to collect website visitors' email addresses and convert them into leads. In this article, we will tell you how to make this form more effective, share...