Claspo Tools

Building an email list in 2025 feels harder than ever. Everyone’s running ads, attention spans are fried, and cookies aren’t the magic targeting bullet they used to be. If you’ve been staring at your analytics dashboard lately wondering why fewer people are sticking around, you’re not alone. Traffic costs have jumped +19% per visit over the past two years. That means every bounce stings more than it used to. And the frustrating part? It’s not you. It’s not your products...

Say your unpopular opinion and run: Building a successful website isn’t just about beautiful design.  It’s about building end-to-end sales funnels that turn visitors into loyal subscribers and repeat customers. Email collecting tools are now central to how websites and marketing work together. For web developers and designers, they ensure signup forms look right at home. For marketers, they offer powerful ways to target and convert visitors. The right email collection tools can dramatically improve user experience, site performance, and...

WordPress engagement and conversion are something every business and store owner wants to achieve. This is especially important in current times, considering there are about 24 million eCommerce websites out there. Seeing as around 41% of visitors bounce from a website after seeing just one page, it’s essential to find something that keeps them hooked. Gamification has proven itself to be a reliable ally nowadays. By applying game-like elements to a website, users are motivated to actively interact with the...

It's not easy to keep individuals on your site and have them do something. People have attention spans of several seconds, and everyone is vying for their attention. That's when popups can be a savior. Well-designed popups grab attention, generate conversions, and enable businesses to obtain leads — without frustrating visitors. Popups serve different purposes. Free exit-intent pop-ups can stop visitors from leaving too soon, discount popups can encourage purchases, and signup popups help grow email lists. For e-commerce stores,...

We all know that responsiveness is super critical for mobile popups. Smaller screens, shorter attention spans, and a million other distractions mean you have seconds to get it right. However, when designed and used correctly, mobile popups are a great way to engage your casual browsers and turn them into subscribers or even customers. In this post, we’ll break down the best practices for mobile popups, ensuring they engage users without disrupting their journeys. You'll learn how to create a...

In this article, you’ll learn how to reduce abandonment, collect accurate data, and improve the user experience with multi-step forms. We’ll share an overview of the best multi-step form WordPress plugin options to simplify your search. And we won’t just stop at multi-step form plugins in WordPress recommendations (both free and paid).  We’ll also show you how to create an advanced multi-page form. Think gamification and conditional logic — yes, the kind that feels personal and fun and keeps users...

ActiveCampaign users know the value of effective subscription forms, but finding a great solution for this can be challenging. It should be easy to use, integrates effortlessly, and offers customizable templates. Oh, and let’s not forget — your forms need to impress without annoying your visitors.  That’s exactly what Claspo delivers. The platform integrates seamlessly with ActiveCampaign. It also offers ready-made templates for industries like B2C, B2B, e-commerce, and SaaS. Combined with a user-friendly interface, it makes creating and managing...

Pop-ups are a powerful marketing tool for increasing website conversions. In digital marketing, pop-ups are on-site messages or forms that appear while a user browses your site, designed to capture attention, boost engagement, and drive action.  Marketers use pop-ups for a range of conversion rate optimization (CRO) goals, including: Collecting customer data via email signup forms (e.g., Shopify newsletter signup forms in case of Shopify merchants) Promoting special offers to improve sales conversion, Reducing churn with personalized, targeted messaging. While...

Website gamification has evolved from a trendy tactic to a proven strategy that can get you real results. Our data shows that gamified elements result in up to a 400% increase in conversions and nearly a 30% rise in sales. However, we agree that the key to success lies in making the experience immersive and rewarding.  Tools like spin the wheel, time-limited promotions, interactive quizzes, and loyalty points create a deeper connection with users, motivating them to engage more frequently...

If a picture is worth a thousand words, a video must be worth a million—or at least a few binge-watching sessions. In 2025, the average person spends around 17 hours a week watching online videos. That’s right, you’re practically clocking in for a part-time job as a content consumer. And if you think you’re doing too much, Gen Z says, "hold my TikTok," because they’ve practically made a career out of streaming everything under the sun. So, how do you,...

Marketing works hard to drive traffic, but the email list barely grows. Maybe you’ve experienced this before—you're generating plenty of visitors, but no one’s hitting that “Subscribe” button. It’s frustrating. But what if the real problem isn’t your content or your web signup forms, but the methods you're using to collect email addresses? With email marketing driving an ROI of 4,200%—that’s $42 for every $1 spent—you can't afford to fumble the ball here. Yet, many teams do. We understand how...

You’ve worked hard to attract customers to your Shopify store, but just when they’re about to leave, they click away—often taking their carts with them. It’s frustrating, right? But what if the problem isn’t just the competition or lack of interest? What if it’s the missed opportunity to reach out at the right moment? The truth is, nearly 70% of shoppers abandon their carts, and without a targeted approach to engage them, you’re letting valuable opportunities slip through your fingers....

Have you decided to create a lead magnet but aren't sure where to start? Then, our article will help you put everything in perspective. We will tell you exactly what the incentives for lead generation are. We'll show you where to find ideas for high-quality content, what form to convert it into, and how to write and design the text. We'll also explain how to promote a ready-made lead magnet and what to do with it next.  This article will...

Creating a popup in WordPress without a plugin can be a great solution for those who prefer keeping their WordPress installation light. All you need to do is simply embed a code snippet, and you’re ready to launch a lead capture form, announce a sale, or collect feedback.  In this guide, we will show you how to add a popup on WordPress without a plugin using Claspo and some other methods. Different ways to create a WordPress popup without a...

Are you looking to turn more of your website visitors into customers or subscribers? Popups are the secret weapon you need. In fact, studies show that well-timed popups can increase conversion rates by up to 9.28% on average.  Whether you're running an ecommerce store, SaaS company, or a small business, properly customized popups can work wonders. For instance, popups help recover at least 17% of abandoned carts (ResultFirst) and can even boost your sales by up to 25% (VWO). The...

You’re launching a WordPress site and realize some of your content — or even the whole site — needs age restrictions. Or maybe you already have a site but need an age gate because you’re expanding your product range or content. The simplest solution is to use a WordPress age verification plugin. However, not all of them can handle more complex tasks or let you create popups that strike a balance between following regulations and offering a good user experience....

With search algorithms constantly changing and social media feeds becoming more unpredictable, one thing is clear: owning the way you communicate with your audience has never been more important. That’s where email marketing comes in. It’s one of the few channels businesses can truly control, and it’s been around for a reason—it works. Whether you’re sending a friendly note to a handful of subscribers or running big, automated campaigns, email newsletters can do it all, whether you’re reaching a hundred...

While browsing Reddit, we encountered several discussions about using exit-intent popup plugins specifically designed for WordPress websites. One user asked for a simple, lightweight popup script to collect emails from visitors about to leave the site. They wanted the popup to appear only once per user, avoiding any annoyance for readers. However, all the services offering the solution were costly and offered more features than needed. In contrast, another user needed a more advanced exit-intent plugin for WordPress capable of...

Emails remain one of the most cost-effective and high-ROI marketing channels for engaging customers and driving conversions. According to one study, 75.4% of consumers prefer to receive promotional messages via email. Moreover, 32.7% subscribe to newsletters to access exclusive offers and personalized discounts.  To efficiently grow their subscriber base and scale their lead generation efforts, savvy marketers increasingly rely on newsletter subscription popups — targeted, automated on-site tools that help convert website visitors into loyal email subscribers. In this article,...

Widgets are among the top 10 tactics and technologies that increase the effectiveness of email marketing, so it’s no wonder you’re interested in how to create a pop up in WordPress. Spoiler alert: it's very simple. In this guide, we will walk you through the step-by-step process for creating custom widgets in our popup builder for WordPress and show you exactly how to add a popup on WordPress sites. We’ll also share tips that will help you boost conversions (WordPress...

Imagine the impact of a popup appearing whenever a visitor clicks a specific button on your WordPress site. Rather than sending users to a different page, which can lead to a loss of engagement, you could keep them on the same screen while displaying a contact form, extra information, or a login prompt, seamlessly overlaying the existing content. This seamless approach enhances user experience and maintains their interest.  What’s more, adding a popup modal can be a game-changer for your...

When starting your journey into the world of WP popups, the excitement of boosting your site’s conversions can quickly be tempered by one glaring reality: You can’t check the conversion rate of your forms and website widgets right out of the gate. Instead, the real game begins by evaluating the features that influence those numbers and identifying any potential problem areas before they become conversion killers. Choosing the best WordPress popup plugin isn’t just about slapping a few forms onto...

If you're serious about growing your business, building an email list isn't optional — it's a game-changer. Email is one of the most cost-effective digital marketing channels, helping you convert traffic into leads, nurture customer relationships, and drive repeat sales with precision. In fact, our data shows that websites using popups for email subscriptions often see conversion rates soar by up to 9% or more, significantly boosting their reach and engagement. This approach can contribute to the impressive average return...

Website age verification helps you comply with age restrictions and regulations regarding sensitive content or products in most countries. Whether you're running an online store for alcohol, tobacco, or adult-oriented material or simply want to protect minors from accessing inappropriate content, implementing age verification on your website is crucial. It can save your online business and reputation.  In this article, we will explain the different types of age verification pop-ups and share information about how to add age verification pop-ups...