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Pop-up Basics

Claspo Blog Pop-up Basics
How to Grow Your Newsletter Subscriber List in 2025 How to Grow Your Newsletter Subscriber List in 2025 Building a thriving and quality email list still remains one of the smartest investments for small and medium businesses. In fact, email marketing continues to be one of the most effective growth strategies, delivering a huge bang for your buck, with an estimated $42 return for every $1 spent. Despite the rise of social media and chat apps, customers haven’t lost their love for high-quality emails: over 75% of consumers prefer to receive promotions via email, and about one-third subscribe... 25 June 2025 25 min read
What Are Pop-Ups in Digital Marketing? What Are Popups? Definition, Marketing Uses & Examples [Complete Guide] Pop-ups are a powerful marketing tool for increasing website conversions. In digital marketing, pop-ups are on-site messages or forms that appear while a user browses your site, designed to capture attention, boost engagement, and drive action.  Marketers use pop-ups for a range of conversion rate optimization (CRO) goals, including: Collecting customer data via email signup forms (e.g., Shopify newsletter signup forms in case of Shopify merchants) Promoting special offers to improve sales conversion, Reducing churn with personalized, targeted messaging. While... 03 January 2025 17 min read
How to Create Responsive Widgets: 6 Tips with Examples How to Create Responsive Widgets: 6 Tips with Examples Responsive widgets for websites are becoming increasingly essential. Given that almost 58% of web traffic comes from mobile devices, it is important that all elements of your website, including popups, easily adapt to different displays. In this article, we'll share tips on how to create widgets that look perfect on both desktop and mobile screens. Additionally, we will analyze different mobile-friendly widgets on actual websites and demonstrate how easy it is to create similar ones in our editor. What is... 18 July 2024 25 min read
What is A/B Testing: Steps & Best Practices What is A/B Testing: Steps & Best Practices According to recent research, about 60% of companies already use A/B split testing, while 34% plan to use it in the future. The adoption of this approach is not surprising as it correlates with improved business outcomes like increased page views, more leads, and boosted revenue. Using A/B testing for marketing allows you to make data-driven decisions by comparing two versions of a website’s page, email, or other marketing elements to see which performs better. For example, Veem Software made... 19 March 2024 15 min read
How to Avoid Negative Impacts from Annoying Pop-ups on the Website: Сlaspo Tips and Tools How to Avoid Negative Impacts from Annoying Pop-ups on the Website: Сlaspo Tips and Tools Do website pop-up really annoy customers? 73% of users have a negative attitude toward pop-ups. So why do marketers continue to use them everywhere? The answer is obvious: pop-up work! The average conversion rate of top-performing pop-ups is 28%.  Perception of annoying pop ups Indeed, poorly placed pop-up do annoy and repel people and sometimes interfere with the perception of content so much that users leave the site without completing the intended action. Big brands are not an exception. 6... 07 June 2023 5 min read
5 Pop-up Tips to Make Them More Pleasant 5 Pop-up Tips to Make Them More Pleasant It seems that pop-up windows in HTML were on the Internet as soon as the Internet appeared. We all remember the weird and annoying pop-up that wanted to get everything from us, except souls. But that time is over, and every business owner should consider using pop-up tips to get customer information. Even now, you can see that lots of manipulations are gone, and the pop-up windows have become more friendly, informative, and less annoying. Sit Back And Let Us Do... 11 January 2022 8 min read
How to Create a Pop Up in HTML for Your Website How to Create a Pop-Up in HTML for Your Website Whether you're designing a landing page, optimizing conversion paths, or just experimenting with front-end features, knowing how to create a pop-up in HTML is a valuable skill. In this guide, we’ll show you two practical approaches to adding a custom pop-up to your website — one using HTML, CSS, and JavaScript, and another with a no-code builder that gets it done in minutes. If you enjoy hands-on coding and full design control, you’ll appreciate our step-by-step walkthrough of the manual... 05 January 2022 7 min read
What is a Lightbox Pop-up and How to Create One? What is a Lightbox Pop-up? Step by Step Guide How to Create One A lightbox pop-up can engage your website visitors and capture their attention toward your content or promotions. This thoughtful hook can enhance your website's conversion rates and enable you to collect leads. In this article, we will give you a lightbox pop-up definition, show you how easy it is to create one in the Claspo drag-and-drop popup builder, inspire you with successful examples, and provide valuable tips to make it truly effective. Create Free Lightbox Pop-up with 800+ High-Converting Templates... 30 November 2021 15 min read