Pitfalls

The web space is constantly evolving, changing the game's rules, and we at Claspo want to keep pace and help you do so. The proven way is to learn from the seasoned experts who navigate that web space effortlessly. That's why we jumped at the opportunity to talk with Slobodan (Sani) Manić. His 15 years of experience in web development and optimization, a successful podcast dedicated to great online experiences, and contribution to five major WordPress releases promise extremely valuable...

In internet marketing, bounce rates are just as important as increasing your website traffic. It requires a lot of effort and creativity but brings great results, such as improving business efficiency without increasing marketing costs.  Let's find out what a website's bounce rate is, why it is so important, and how to decrease bounce rate.  What is Bounce Rate Bounce rate is the proportion of sessions when a user visits just one page of a website without taking a targeted...

Comparing the bounce rate vs exit rate will help you evaluate the performance of each page on your website. Each indicator has a high value, but combined, they will be most informative.  Let's explore how these values are calculated, how to interpret them, and where to look for the correct numbers in Google Analytics 4.  What is Bounce Rate and Exit Rate To understand the difference between exit rate and bounce rate, let's look at the definitions of these metrics...

A marketer needs to know what is a good bounce rate for a landing page. It will help them to make the right management decisions that increase the efficiency of the company's business model.  We will explain to you what value would be optimal and how you can increase user engagement. What is the bounce rate of a landing page The landing page bounce rate is the percentage of sessions that end without conversion and clicks on internal links. These...

Website and email bounce rates are important metrics for marketers and business owners. They allow you to evaluate your digital strategy's overall success and identify areas for improvement. But how do you know when these improvements are really needed? A simple and proven way is to study bounce rate benchmarks by industry to understand what exactly is considered the norm now. In this article, you will find all the necessary information. General Bounce Rate Statistics First, you must know that...

There are many ways to recover cart abandonment, and cart abandonment emails are among the most effective.  An abandoned cart occurs when a potential customer adds items from your online store to their cart but leaves without completing the purchase. An email can be used to remind users about items they forgot or convince them to come back with persuasive text, an enticing offer, or other tactics. But how do you write an email that will return customers to their...

Would it fit into your apartment if you bought everything you'd ever added to your online shopping cart? Probably not. Sometimes people drop their purchases, and that's normal human behavior.  But marketing exists for a reason, so the analysts invented a pool of strategic moves to reduce the number of unfinished orders. The e-commerce term for it is abandoned cart recovery. If you’re a part of this sphere, you might want to learn more about it. What is Abandoned Cart...

Some SEO for eCommerce tips will help you a lot as you can implement them into your work and your team's work. After a while, you'll surely have results.  You need SEO for online stores for many reasons. Most importantly, when you have your product on the market, you want people actually to find it, see it, and buy it. The higher your website in Google — the more chances people will buy from you. And that's what a nice...

Cart abandonment email subject lines significantly impact the effectiveness of your recovery efforts. They determine the recipients’ answers to the eternal question, “Open or skip?”. So, how do you write subject lines for abandoned cart emails that will make users click them? Let’s see 16 proven techniques for abandoned cart subject lines. Abandoned Email Cart Subject Line Tips and Examples 64% of recipients open emails based solely on the subject line. Due to the sheer abundance of information and everyone’s...

The negative effects of shopping cart abandonment are quite obvious: when you lose customers, you lose money. However, many small things quickly add up when the majority of potential customers leave without getting to checkout. Some are not always so obvious. Unlike physical stores, online stores are plagued by cart abandonment, which leads to e-commerce businesses losing billions of dollars every year. In this article, we will discover the five not-so-obvious reasons why cart abandonment is something to care about....

As much as we want everything to always go our way, e-commerce is a lawless place where people abandon their carts left and right, making it essential for business owners to learn to calculate the cart abandonment rate. Many companies choose to ignore this issue. However, you should always consider calculating and reducing cart abandonment, as it may severely cut into your bottom line.  Calculating the cart abandonment rate is a crucial step toward recovering lost profits. In this article,...

Abandoned shopping carts are a plague for many e-commerce websites, leaving many owners wondering how to reduce cart abandonment to improve their sales. It’s not an easy fix and requires a lot of work and combined efforts of many departments. So, let’s take a look at what you can do to reduce your store’s cart abandonment. How to Reduce Cart Abandonment: 12 Ways Thankfully, we’re not yet at the capitalist dystopia level of mind-controlling your customers to buy your stuff....

Abandoned carts are an issue that eats into the revenue of many e-commerce stores, costing them billions of dollars yearly. But is it really your fault and responsibility, or is it just a reality that you must learn to deal with? In this article, we will examine cart abandonment, its main causes, and how it can be prevented. What is Shopping Cart Abandonment? With so much of our shopping done digitally, it is easy to imagine casually browsing an online...

70% of shoppers do not complete the transaction after adding items to carts, costing e-commerce businesses billions of dollars globally. Abandoned cart pop-ups are a simple but effective way to get those indecisive site visitors back to shopping. But what kind of pop-ups can save money and resolve this glaring issue? Let's look at 7 successful examples. What Is an Abandoned Cart Pop-Up and Why Should You Use It? An abandoned cart pop-up is often an exit intent popup that...