Lead Generation

When someone visits your website for the first time, it’s rarely by accident. Maybe they clicked a Google ad, found you through search, or engaged with one of your social media posts. However they arrived, it likely cost you, whether in time, money, or both. According to the latest reports, paid advertising is one of the most expensive ways to acquire new customers. Paid search and social media ads continue to dominate marketing budgets across industries. And even if you’re...

You’ve got traffic flowing to your site, your content is solid, and your offers are irresistible — but your conversion rate is like a ghost town. Visitors come, look around, and leave without a trace — no emails or sign-ups, just crickets. Marketers everywhere face the same challenge. You know lead capture popups work, yet somehow, yours aren’t delivering.  We’ve done the detective work for you, so you don’t have to. We’ve analyzed real-life examples of lead capture popups, uncovering...

Getting leads from your website isn’t just about good-looking design or having a great copy. User experience, forms, and website performance, all contribute to how effectively your site attracts potential customers. When optimized correctly, these elements create a strong and, most importantly, converting funnel for your lead generation and growth. If you're looking to effectively generate leads from your website, here are 12 ways to use lead capture forms to get the most out of the incoming traffic. Try Claspo’s...

Pop-ups are a powerful marketing tool for increasing website conversions. In digital marketing, pop-ups are on-site messages or forms that appear while a user browses your site, designed to capture attention, boost engagement, and drive action.  Marketers use pop-ups for a range of conversion rate optimization (CRO) goals, including: Collecting customer data via email signup forms (e.g., Shopify newsletter signup forms in case of Shopify merchants) Promoting special offers to improve sales conversion, Reducing churn with personalized, targeted messaging. While...

Newsletter signup popups asking for your email are everywhere today, and for a good reason — they’re designed to capture leads and send them straight to your ESP, where they can be nurtured through targeted email campaigns. These popups consistently rank among the top tools for improving email marketing efficiency. In this post, we’ll show you how to optimize your newsletter form template for better results. You’ll find real-life email subscription examples for inspiration and learn how to seamlessly integrate...

Let’s be real — collecting email addresses for marketing sounds simple enough, but ask any marketer, and you’ll get a heavy sigh and maybe even an eye roll. Building a solid contact list can feel like a never-ending battle. There are endless obstacles: low opt-in rates, unsubscribes, spam folders… not to mention the constant task of finding new ways to gather emails without being pushy or annoying. But online subscription forms can be more than just ‘sign-up here’ boxes. When...

Rising traffic costs, banner blindness, and pop-up fatigue—if you’re in digital marketing, these challenges are all too familiar. As user acquisition costs climb, every captured lead counts more than ever, but grabbing and keeping their attention? That’s the hard part. Relying solely on ads can drain your budget fast, especially when most people scroll past them without a second thought. A common approach is through a lead capture popup, which is a form that collects information about potential prospects who...

Popups are often misunderstood. People tend to think of them as annoying ads that appear out of nowhere, disrupting the browsing experience. But the truth is that popups on sites are powerful, conversion-focused design elements. Just like any other part of your website, they should be seamlessly integrated so visitors don’t feel overwhelmed or tempted to close your site as soon as a popup appears. Whether you’re just considering pop-ups for your website or you’ve already decided to add them...

We all know the phrase—focus on quality over quantity. And when it comes to the sales pipeline this couldn’t be more true. Sure, having a large number of captured leads might look good on paper, but if those leads aren’t genuinely interested in what you offer, they’re unlikely to convert. Quality leads, those who are actively seeking solutions that align with your product or service, are far more valuable. Based on recent data, companies that implement well-optimized lead generation strategies...

Marketing works hard to drive traffic, but the email list barely grows. Maybe you’ve experienced this before—you're generating plenty of visitors, but no one’s hitting that “Subscribe” button. It’s frustrating. But what if the real problem isn’t your content or your web signup forms, but the methods you're using to collect email addresses? With email marketing driving an ROI of 4,200%—that’s $42 for every $1 spent—you can't afford to fumble the ball here. Yet, many teams do. We understand how...

You’ve worked hard to attract customers to your Shopify store, but just when they’re about to leave, they click away—often taking their carts with them. It’s frustrating, right? But what if the problem isn’t just the competition or lack of interest? What if it’s the missed opportunity to reach out at the right moment? The truth is, nearly 70% of shoppers abandon their carts, and without a targeted approach to engage them, you’re letting valuable opportunities slip through your fingers....

Have you decided to create a lead magnet but aren't sure where to start? Then, our article will help you put everything in perspective. We will tell you exactly what the incentives for lead generation are. We'll show you where to find ideas for high-quality content, what form to convert it into, and how to write and design the text. We'll also explain how to promote a ready-made lead magnet and what to do with it next.  This article will...

Every online business wants to make the most of Black Friday. This day not only marks the beginning of a buying season filled with shopping events like Small Business Saturday and Cyber Monday, but also sets the stage for achieving ambitious revenue goals throughout the holiday sales season. And with 124.7 million people shopping online last year and spending a massive $9.8 billion it’s easy to see why.  But let’s talk numbers for a second. We analyzed the 2023 data...

Emails remain one of the most cost-effective and high-ROI marketing channels for engaging customers and driving conversions. According to one study, 75.4% of consumers prefer to receive promotional messages via email. Moreover, 32.7% subscribe to newsletters to access exclusive offers and personalized discounts.  To efficiently grow their subscriber base and scale their lead generation efforts, savvy marketers increasingly rely on newsletter subscription popups — targeted, automated on-site tools that help convert website visitors into loyal email subscribers. In this article,...

Imagine boosting conversions by nearly 80% just by changing the layout of a lead magnet landing page. That’s precisely what Truckers Report achieved, and it highlights the power of choosing the most effective strategy for lead generation. With so many industries, each with unique challenges, it can be tough to find actionable, industry-specific strategies that work. Some convert like crazy, while others fall flat. The difference lies in the details — the headline, the offer, the design, and the call-to-action...

You need to build a base of subscribers and prospects without offering expensive incentives that could strain your budget. In your search for a solution, you've likely come across the concept of a lead magnet (otherwise, why would you be reading this article, right?).  According to a study, nearly 53% of entrepreneurs use lead magnets to generate leads, and 44.3% reported that this method delivers the best ROI. So, if you haven't yet incorporated this approach into your acquisition strategy,...

Collecting quality leads that can convert into customers takes up a large chunk of the marketing budget. In fact, 53% of marketers spend at least half of their financial resources on lead generation. To ensure these resources are well-spent, businesses need to plan their strategy carefully. A lead magnet is one of the most effective ways to collect quality leads. Set up an automated lead funnel correctly and keep it up to date, and you'll enjoy a constant flow of...

Lead generation using valuable digital materials, mainly ebooks, is a common practice that helps email marketers grow their contact base. According to statistics, 59% of respondents prefer this type of content, and 51% consider it the most effective.  We'll explore the types of content you should include in your ebook to make it more valuable to the target audience. We will also delve into the effective use of lead magnets by analyzing examples from actual companies. Finally, we'll share tips...

To keep your business growing and profitable, it's crucial to increase the number of leads and convert them into loyal customers. However, this process can be both challenging and costly. 53% of marketers allocate at least half their budget to lead generation. One popular and highly effective way to attract leads without breaking the bank is to use a lead magnet. Half of marketers report higher conversion rates when utilizing lead magnets to boost signups. However, creating valuable content is...

Is your newsletter signup campaign effective? We thought ours was. That is until we actually checked the data and tried different approaches. In this article, we will explain how you can test the same three strategies to increase your conversion rate for newsletter signups by up to 100%. Drawing from our A/B testing experience, we'll explain how we improved offer clarity, personalized messaging for our target audience, and leveraged incentives with urgency and scarcity triggers. Note that the final stats...

Conversion Rate Optimization (CRO) is a crucial yet often overlooked aspect of digital marketing and business strategy. Today, we interviewed Richard Joe, CEO of Kaizen CRO, a seasoned CRO expert, to answer your burning questions about this vital strategy. In this interview, we will learn more about top strategies for developing highly converting websites, implementing CRO both for big and small businesses, understanding different tactics for different stages of the marketing funnel, and conducting reliable tests to gather good data....

Responsive search ads can be called a marketer's dream. These ads optimize searches to attract the most consumers. All you need to do is write a few variants of your message, launch the campaign and monitor its performance. Do you like this idea? Let's take a closer look at how Google responsive search advertising works. What Are Responsive Search Ads Responsive search ads are a type of ad in Google search results that automatically allows you to select the optimal...

Effective marketing ideas for the summer are crucial, as online sales tend to decline due to vacations and the characteristics of the season. However, a competency-based approach to marketing can not only retain the interest of the audience in the summer but also attract new customers. That is what we will discuss in this article. Importance of Summer Marketing Campaigns Even though the global economy is unstable, purchasing power remains strong. According to a study conducted by Optimove in 2023,...

Most businesses come up with new marketing ideas for Easter every year or use ones that have worked well in previous years. And it is not surprising. Easter campaigns are an excellent opportunity to remind the audience about the brand, convey the holiday vibe and increase sales.  We will share a few examples of marketing campaigns that will inspire you to create your own successful promotions.  Importance of Easter Promotion Campaigns Statista polls show that in 2023, more than 80%...