AI

Share your unpopular opinion and run: independent creators and content makers can promote their content without hiring large marketing teams. Or anyone if that’s the case. Given the right tools, they are often better at conveying their ideas than any external “broken phone” could ever be. Ah, the right tools. As a creator, one of the fastest proven ways to get your message across, monetize your knowledge, and build community is a newsletter. It will come to your follower’s emails,...

We collaborate closely with CRO agencies and are always intrigued by their fresh approaches to conversion optimization. The way they dissect user behavior, refine strategies, and experiment with new ideas inspires us to explore deeper and share what we’ve learned. Conversion optimization isn’t just about fiddling with button colors or tweaking fonts — it’s about getting into the minds of your users, spotting opportunities, and running experiments that actually help you to increase conversions. In this article, we’re sharing an...

Video content grabs attention better than static images or text. It is more visually attractive, tells better stories, and helps build trust. And here’s what makes videos a marketer’s best friend: their versatility. Whether it’s a short, attention-grabbing ad, an in-depth explainer, or even an interactive video popup, videos can adapt to almost any purpose. Still, making videos can be a bit overwhelming, especially if you’re not a professional editor or simply don’t have much time to spare. The good...

Speech analytics is a relatively new technology that has become popular due to the enhanced usage of artificial intelligence. It significantly improves the productivity of call centers, provides company management with important insights for making management decisions, and minimizes the risks related to any violation of applicable regulations and laws. We will explain how it works in practice, what benefits you will get, and which brands successfully use this technology in their marketing strategy.  What Is Speech Analytics Speech analytics...

In the world of digital marketing, visual content is one of the key elements for attracting and engaging customers. Thanks to the rapid development of artificial intelligence technologies, creating illustrations has become available to everyone, regardless of design or artistic skills. In this article, we will detail 9 of the best AI image generators that can help create stunning visuals. What You Can Do with AI Image Generators AI tools for creating images are a convenient and effective way to...

While Claspo allows you to create an appealing pop-up in less than 5 minutes without any design skills, you may need the help of AI design tools to develop other visual materials for your marketing strategy. So why not accept this help to optimize your workflow? Let us tell you in more detail how AI takes over the functions of a designer, which services are considered leaders in their segment, and how effective they are.  What You Can Do with...

In a world where information spreads at the speed of light, dynamic pricing is the most effective competitive strategy. It allows you to set the ideal prices for each segment of your target audience or even for each particular customer — prices that will drive demand and generate the maximum possible profit for your company.  In this article, we will explain how the dynamic pricing system works, its advantages over traditional models and the role of artificial intelligence in it....

Product recommendations can significantly improve the financial performance of your business. According to Wiser’s statistics, they can increase the average check amount by 11%, reduce the number of abandoned carts by 4.35% and increase e-commerce revenue by 31%. You don't need to know each customer personally to make individual recommendations. Entrusting this task to artificial intelligence, you can implement it on any scale — even with dozens or hundreds of thousands of customers.  At Claspo, we are working hard to...

If you want to improve your competitive position in 2025, pay attention to trends of digital marketing. Today's technologies are only the bare minimum. To achieve real success, you need to look to the future. Here's what you should consider in your marketing strategy.  5 Trends in Digital Marketing Not all trends are fast-moving. Some digital trends in marketing have existed for years and are gradually becoming part of our daily lives. We'll start with them and move on to...

Implementing AI sentiment analysis is a unique opportunity to automate the work of your customer support team. It allows you to increase loyalty and customer satisfaction, know your customers better, and predict future market trends more accurately. According to IBM, about 25% of large businesses in the United States already use artificial intelligence and see significant productivity increases. Do you want to join them? We will tell you how to conduct sentiment analysis using AI and choose the best tools. ...

The use of AI in data analytics makes this business management tool available to everyone. Five to ten years ago, it was mainly used by large corporations that created special departments and hired dozens of highly paid specialists. Today, data analysis can be used by medium-sized companies, small startups, and even individual entrepreneurs.  This article will explain how AI in data analytics works, the benefits of new technologies, and what software platforms are available.  How is AI Used in Data...

The use of AI in business analytics is not a new phenomenon. However, it has only recently become available to a wide range of users thanks to the development of new-generation programs. Many AI tools offer balanced prices and can be operated without additional technical training due to simple interfaces. Thus, even small businesses can now use artificial intelligence. We will tell you what opportunities are available, what benefits you get, and what to expect in the near future.  Impact...

New technologies such as artificial intelligence (AI) and predictive analytics are transforming online businesses. They allow you to use new and more effective marketing methods, improving financial results and gaining additional competitive advantages. The most important thing is that most of the work is done automatically. All you have to do is make appropriate management decisions and launch marketing campaigns.  Wondering how you can apply new technologies in practice? Let us tell you more about their key advantages and real-world...

The best AI chatbots in the world irrevocably change the e-commerce market, increasing business efficiency and facilitating its scaling. ChatInsight statistics show that at the beginning of 2025, almost 91% of US online stores are using intelligent chatbots that can handle more than 70% of customer requests on their own. On a global scale, this means saving an incredible 2.5 billion working hours per year! So, the arguments in favor of the new technology are undeniable. All that remains is...

According to IBM, 35% of big businesses have already integrated AI marketing tools into their business processes, and another 30% are experimenting with them and assessing their effectiveness. Those already leveraging these new technologies are saving at least 30% of their working time; this figure reaches an impressive 50-75% in some industries!  Now, imagine how artificial intelligence will affect your business. It will give you an impetus for scaling, reducing costs, and dealing with weak points where previously you relied...

If you're not using AI in e-commerce yet, you're already behind the trends. According to Contentscale, 80% of US retailers are currently using AI, and this share may increase to 95% in 2025. Let us tell you more about how AI increases business efficiency and which top companies have achieved the greatest success in this area. Why You Should Use AI in E-Commerce Modern artificial intelligence simulates processes similar to those in the human brain. Unlike computer programs of the...

In 2025, marketing and AI are inextricably linked. The biggest companies in the world started using AI-based tools several years ago, which allowed them to gain and maintain their current leadership positions. According to Content at Scale, 80% of American businesses already use AI, and another 15% will join them this year.  Technology does not stand still, so AI has gradually evolved from an expensive and mysterious software for the elite to an accessible solution. Today, even small businesses and...

Proper use of marketing tools and platforms ensures the success of your business by attracting more customers and facilitating their return. They save business resources, allowing the owner and team to reduce routine tasks and focus on strategic plans and creativity. Here is a list of small business marketing solutions that will help you get your business noticed and expand your market share, including email marketing software for small businesses.   Yespo Smartlead HubSpot Userlist Beehiiv Constant Contact Benchmark SendinBlue...