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Building an email list in 2025 feels harder than ever. Everyone’s running ads, attention spans are fried, and cookies aren’t the magic targeting bullet they used to be. If you’ve been staring at your analytics dashboard lately wondering why fewer people are sticking around, you’re not alone. Traffic costs have jumped +19% per visit over the past two years. That means every bounce stings more than it used to. And the frustrating part? It’s not you. It’s not your products...

According to HubSpot, multi-step forms deliver impressive results, with an 86% higher conversion rate compared to single-step forms. Marketers using them also report 17% higher satisfaction with their lead generation efforts and consistently self-report higher conversion rates. This guide covers everything you need to know, from essential tips for creating effective multi-step forms to a detailed tutorial on designing multi-step forms using Claspo’s widget maker.  Start Your Free Forever Plan in a Few Clicks Get Started Table of Contents Multi-Step...

Big news! We’ve teamed up with BSS Commerce — experts in building powerful, custom eCommerce experiences. This partnership is all about helping online businesses move faster, grow stronger, and give their customers something worth coming back for. Why BSS Commerce? When we choose a partner, we look for something more than business relations; we look for people we’d recommend to our closest friends.  We ourselves are developers, and we build our product with users in mind. This is why we’re...

Say your unpopular opinion and run: Building a successful website isn’t just about beautiful design.  It’s about building end-to-end sales funnels that turn visitors into loyal subscribers and repeat customers. Email collecting tools are now central to how websites and marketing work together. For web developers and designers, they ensure signup forms look right at home. For marketers, they offer powerful ways to target and convert visitors. The right email collection tools can dramatically improve user experience, site performance, and...

Most ecommerce sites are doing fine driving traffic — but not nearly enough of that traffic turns into email subscribers. For example, the average Shopify store converts just 1.5% to 3.5% of its visitors into subscribers. That means for every 100 people who land on your site, 97 leave without a trace. If you’re spending real money on ads, SEO, or influencer campaigns, that low opt-in rate isn’t just a missed opportunity — it’s a slow leak in your entire...

What is email list building, and why does it still matter in 2025? If you’ve been wondering how to get emails that actually convert — not just inflate your numbers — this guide will walk you through the most effective methods for building a mailing list that drives long-term value.  Email marketing isn’t shiny or new, but it continues to be one of the highest-ROI channels – an average return around $36–$42 for every $1 spent. The reason? Unlike social...

Building a thriving and quality email list still remains one of the smartest investments for small and medium businesses. In fact, email marketing continues to be one of the most effective growth strategies, delivering a huge bang for your buck, with an estimated $42 return for every $1 spent. Despite the rise of social media and chat apps, customers haven’t lost their love for high-quality emails: over 75% of consumers prefer to receive promotions via email, and about one-third subscribe...

Multi-step forms are a proven way to improve form completion rates by breaking long forms into smaller sections. Elementor multi-step form feature (available in Elementor Pro) enables this functionality, but its built-in functionality presents a series of challenges that can limit performance, usability, and overall effectiveness. Many marketers run into frustrating limitations – from lacking conditional logic to integration hurdles – that can hinder your lead generation, user experience, and conversion optimization efforts. In this post, we’ll explore the common...

At Claspo, we often explore how entrepreneurs create and grow ecommerce businesses. And right now, there’s a clear shift happening in the market: consumers are no longer satisfied with brands that simply sell products — they want businesses to take real action and make an experience. In fact, 74% of consumers believe brands should improve their personal health and well-being, and 73% expect companies to actively contribute to society and the planet — words alone are no longer enough. Fruits...

When someone visits your website for the first time, it’s rarely by accident. Maybe they clicked a Google ad, found you through search, or engaged with one of your social media posts. However they arrived, it likely cost you, whether in time, money, or both. According to the latest reports, paid advertising is one of the most expensive ways to acquire new customers. Paid search and social media ads continue to dominate marketing budgets across industries. And even if you’re...

As you try to make a name for yourself in the world of e-commerce, grabbing the visitors’ attention seems to be the most complicated task. This is where you might find popups a good solution. Whether you want to improve retention, grow your email list, or boost website traffic, popups can drive performance.  That said, not all popup makers online are created the same. Some are aimed at gamifying your website, whereas others are meant for ease of use. It’s...

Your customers are bored, to the point where nearly half of them are abandoning any shopping intention. You need to fix that if you want to maintain user engagement. Standard coupons are ignored most of the time and pop-ups are closed because they always just ask for emails. This causes your email list to experience slow growth, and your conversion rates to go down. It’s not happening because you have a bad product. It’s because your visitors have already seen...

WordPress engagement and conversion are something every business and store owner wants to achieve. This is especially important in current times, considering there are about 24 million eCommerce websites out there. Seeing as around 41% of visitors bounce from a website after seeing just one page, it’s essential to find something that keeps them hooked. Gamification has proven itself to be a reliable ally nowadays. By applying game-like elements to a website, users are motivated to actively interact with the...

It's not easy to keep individuals on your site and have them do something. People have attention spans of several seconds, and everyone is vying for their attention. That's when popups can be a savior. Well-designed popups grab attention, generate conversions, and enable businesses to obtain leads — without frustrating visitors. Popups serve different purposes. Free exit-intent pop-ups can stop visitors from leaving too soon, discount popups can encourage purchases, and signup popups help grow email lists. For e-commerce stores,...

Online shopping is continuously changing as Internet behavior shifts. With 80% of the consumers engaging in this type of activity, the competition is very tight. Popups and other similar methods have been a popular way to present discounts and loyalty programs. That said, since 47% of consumers are blocking their ads and 73% disapprove of them entirely, it’s time for a change in strategy. With traditional shopping engagement methods losing their effectiveness, a tool has emerged to help online store...

Сreating gamified websites people want to engage with? Web design best practices with mockups, prototyping, and iterations are just the beginning of your journey. We will provide design frameworks, accentuate UX funnels, and offer stellar examples of how your favorite websites implemented gamification.  So, how do you make gamified websites? With the help of web page widgets, of course! Unlike most digital products that exist for utility, gamified widgets, or popups, serve for motivation and work outside of the core...

Why does Temu feel impossible to quit? Every scroll on Temu is a dopamine hit wrapped in a discount. Temu isn’t just an e-commerce, it’s a psychological playground. Flash deals, countdown timers for free shipping, and spinning wheels for instant discounts keep shoppers hooked, guiding them toward purchase after purchase. The urgency, the rewards, the luck, and the achievements — it’s all designed to keep shoppers engaged and motivated. None of this is accidental. Retailers have long studied consumer behavior,...

Rewarding, unconditional. If gamification in marketing was a movie, that would be its tagline. While true on the surface level, this complex (and very much marketable nowadays) phenomenon begs further investigation. Why? For one thing, it is not a fleeting trend but an inherent part of how we experience our browsing reality.  Let us explain. Your audience is caught in an endless scroll, mindlessly swiping past the same forgettable ads and campaigns. So how do you break the cycle and...

You’ve got traffic flowing to your site, your content is solid, and your offers are irresistible — but your conversion rate is like a ghost town. Visitors come, look around, and leave without a trace — no emails or sign-ups, just crickets. Marketers everywhere face the same challenge. You know lead capture popups work, yet somehow, yours aren’t delivering.  We’ve done the detective work for you, so you don’t have to. We’ve analyzed real-life examples of lead capture popups, uncovering...

We all know that responsiveness is super critical for mobile popups. Smaller screens, shorter attention spans, and a million other distractions mean you have seconds to get it right. However, when designed and used correctly, mobile popups are a great way to engage your casual browsers and turn them into subscribers or even customers. In this post, we’ll break down the best practices for mobile popups, ensuring they engage users without disrupting their journeys. You'll learn how to create a...

Lead generation should be simple — slap a form on your site, offer something irresistible, and grow your email list, right? If only. In reality, marketers face a minefield of challenges when setting up and managing lead capture WordPress plugins.  Pop-ups can skyrocket conversions but can also annoy visitors if they’re too intrusive. Mobile users? They expect a seamless experience, yet some plugins turn pop-ups into unclickable nightmares on small screens. And let’s not forget the endless struggle of integrating...

Getting leads from your website isn’t just about good-looking design or having a great copy. User experience, forms, and website performance, all contribute to how effectively your site attracts potential customers. When optimized correctly, these elements create a strong and, most importantly, converting funnel for your lead generation and growth. If you're looking to effectively generate leads from your website, here are 12 ways to use lead capture forms to get the most out of the incoming traffic. Try Claspo’s...

Now you can configure a subdomain on your domain for hosting widget script. It's a straightforward process of creating a subdomain, updating a DNS record, and configuring your webpage widget settings. By using a subdomain, you’ll improve SEO and reduce the risk of ad blocking, all while getting effortless SSL management on our end. Besides, if you’re an agency aiming to provide a fully branded experience to your clients, hosting widgets on your own domain is your go-to feature. By...

In this article, you’ll learn how to reduce abandonment, collect accurate data, and improve the user experience with multi-step forms. We’ll share an overview of the best multi-step form WordPress plugin options to simplify your search. And we won’t just stop at multi-step form plugins in WordPress recommendations (both free and paid).  We’ll also show you how to create an advanced multi-page form. Think gamification and conditional logic — yes, the kind that feels personal and fun and keeps users...