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A Better Match for Valentine’s Day: Games, Benchmarks, Strategy
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A Better Match for Valentine’s Day: Games, Benchmarks, Strategy

Valentine’s Day is one of those moments when traffic gets expensive fast, and expectations get even higher. This usually means a familiar mix: more pressure to convert, less room to experiment, and very little patience from users who just want to pick a gift and move on. Add to that a crowded promo landscape, and the risk of running the same on-site offers as everyone else — and it’s easy to waste high-intent traffic without realizing it. One fix is...

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