Use Cases & Tools

You spend hours setting up a discount campaign, hit publish, and then… your store slows down, customers can’t see the deal until checkout, and your discounts page is flooded with codes you’ll never track. Sound familiar? You’re not alone — many Shopify merchants run into the same headaches when trying to increase sales with apps. And yet, discounts are still one of the most effective tactics for Shopify stores, even though profit margins are tighter. Shoppers have become more cautious:...

Building an email list in 2025 feels harder than ever. Everyone’s running ads, attention spans are fried, and cookies aren’t the magic targeting bullet they used to be. If you’ve been staring at your analytics dashboard lately wondering why fewer people are sticking around, you’re not alone. Traffic costs have jumped +19% per visit over the past two years. That means every bounce stings more than it used to. And the frustrating part? It’s not you. It’s not your products...

According to HubSpot, multi-step forms deliver impressive results, with an 86% higher conversion rate compared to single-step forms. Marketers using them also report 17% higher satisfaction with their lead generation efforts and consistently self-report higher conversion rates. This guide covers everything you need to know, from essential tips for creating effective multi-step forms to a detailed tutorial on designing multi-step forms using Claspo’s widget maker.  Start Your Free Forever Plan in a Few Clicks Get Started Table of Contents Multi-Step...

Say your unpopular opinion and run: Building a successful website isn’t just about beautiful design.  It’s about building end-to-end sales funnels that turn visitors into loyal subscribers and repeat customers. Email collecting tools are now central to how websites and marketing work together. For web developers and designers, they ensure signup forms look right at home. For marketers, they offer powerful ways to target and convert visitors. The right email collection tools can dramatically improve user experience, site performance, and...

Most ecommerce sites are doing fine driving traffic — but not nearly enough of that traffic turns into email subscribers. For example, the average Shopify store converts just 1.5% to 3.5% of its visitors into subscribers. That means for every 100 people who land on your site, 97 leave without a trace. If you’re spending real money on ads, SEO, or influencer campaigns, that low opt-in rate isn’t just a missed opportunity — it’s a slow leak in your entire...

Multi-step forms are a proven way to improve form completion rates by breaking long forms into smaller sections. Elementor multi-step form feature (available in Elementor Pro) enables this functionality, but its built-in functionality presents a series of challenges that can limit performance, usability, and overall effectiveness. Many marketers run into frustrating limitations – from lacking conditional logic to integration hurdles – that can hinder your lead generation, user experience, and conversion optimization efforts. In this post, we’ll explore the common...

When someone visits your website for the first time, it’s rarely by accident. Maybe they clicked a Google ad, found you through search, or engaged with one of your social media posts. However they arrived, it likely cost you, whether in time, money, or both. According to the latest reports, paid advertising is one of the most expensive ways to acquire new customers. Paid search and social media ads continue to dominate marketing budgets across industries. And even if you’re...

As you try to make a name for yourself in the world of e-commerce, grabbing the visitors’ attention seems to be the most complicated task. This is where you might find popups a good solution. Whether you want to improve retention, grow your email list, or boost website traffic, popups can drive performance.  That said, not all popup makers online are created the same. Some are aimed at gamifying your website, whereas others are meant for ease of use. It’s...

WordPress engagement and conversion are something every business and store owner wants to achieve. This is especially important in current times, considering there are about 24 million eCommerce websites out there. Seeing as around 41% of visitors bounce from a website after seeing just one page, it’s essential to find something that keeps them hooked. Gamification has proven itself to be a reliable ally nowadays. By applying game-like elements to a website, users are motivated to actively interact with the...

It's not easy to keep individuals on your site and have them do something. People have attention spans of several seconds, and everyone is vying for their attention. That's when popups can be a savior. Well-designed popups grab attention, generate conversions, and enable businesses to obtain leads — without frustrating visitors. Popups serve different purposes. Free exit-intent pop-ups can stop visitors from leaving too soon, discount popups can encourage purchases, and signup popups help grow email lists. For e-commerce stores,...

We all know that responsiveness is super critical for mobile popups. Smaller screens, shorter attention spans, and a million other distractions mean you have seconds to get it right. However, when designed and used correctly, mobile popups are a great way to engage your casual browsers and turn them into subscribers or even customers. In this post, we’ll break down the best practices for mobile popups, ensuring they engage users without disrupting their journeys. You'll learn how to create a...

Lead generation should be simple — slap a form on your site, offer something irresistible, and grow your email list, right? If only. In reality, marketers face a minefield of challenges when setting up and managing lead capture WordPress plugins.  Pop-ups can skyrocket conversions but can also annoy visitors if they’re too intrusive. Mobile users? They expect a seamless experience, yet some plugins turn pop-ups into unclickable nightmares on small screens. And let’s not forget the endless struggle of integrating...

In this article, you’ll learn how to reduce abandonment, collect accurate data, and improve the user experience with multi-step forms. We’ll share an overview of the best multi-step form WordPress plugin options to simplify your search. And we won’t just stop at multi-step form plugins in WordPress recommendations (both free and paid).  We’ll also show you how to create an advanced multi-page form. Think gamification and conditional logic — yes, the kind that feels personal and fun and keeps users...

In this post, we’ll share some of the best multi step form examples broken down by use cases and explore various multi-step form designs, examining what makes them effective and identifying areas where they could be improved.  Even a simple multi-step form can make the interaction with your website easier and more enjoyable for your users while keeping them interested. At Claspo, we’ve spent months designing, testing, and optimizing multi-step forms. You may ask why is this important? A well-designed...

ActiveCampaign users know the value of effective subscription forms, but finding a great solution for this can be challenging. It should be easy to use, integrates effortlessly, and offers customizable templates. Oh, and let’s not forget — your forms need to impress without annoying your visitors.  That’s exactly what Claspo delivers. The platform integrates seamlessly with ActiveCampaign. It also offers ready-made templates for industries like B2C, B2B, e-commerce, and SaaS. Combined with a user-friendly interface, it makes creating and managing...

Pop-ups are a powerful marketing tool for increasing website conversions. In digital marketing, pop-ups are on-site messages or forms that appear while a user browses your site, designed to capture attention, boost engagement, and drive action.  Marketers use pop-ups for a range of conversion rate optimization (CRO) goals, including: Collecting customer data via email signup forms (e.g., Shopify newsletter signup forms in case of Shopify merchants) Promoting special offers to improve sales conversion, Reducing churn with personalized, targeted messaging. While...

Multi-step forms make it easier for users to complete lengthy tasks, such as registrations, surveys, or detailed submissions. If you're ready to implement one on your WordPress site, this guide will show you how to create a multi-step form in WordPress using a multi-step form WordPress plugin from Claspo or custom code.  What is a multi-step form, and when does it work best? A multi-step form is a form that splits questions or input fields into multiple steps or pages,...

Newsletter signup popups asking for your email are everywhere today, and for a good reason — they’re designed to capture leads and send them straight to your ESP, where they can be nurtured through targeted email campaigns. These popups consistently rank among the top tools for improving email marketing efficiency. In this post, we’ll show you how to optimize your newsletter form template for better results. You’ll find real-life email subscription examples for inspiration and learn how to seamlessly integrate...

Website gamification has evolved from a trendy tactic to a proven strategy that can get you real results. Our data shows that gamified elements result in up to a 400% increase in conversions and nearly a 30% rise in sales. However, we agree that the key to success lies in making the experience immersive and rewarding.  Tools like spin the wheel, time-limited promotions, interactive quizzes, and loyalty points create a deeper connection with users, motivating them to engage more frequently...

Forget the old way of doing things—today, automation gets the job done. At least, that’s what helps marketing teams manage everything. Without automation, we’d spend too much time on tasks that could easily be handled by tools. There are plenty of marketing tools out there, but some are better than others, especially for e-commerce. Our overviews are written by people who’ve spent years using, testing, and writing about different tools for marketing. Unless we say otherwise, we spend hours researching...

If a picture is worth a thousand words, a video must be worth a million—or at least a few binge-watching sessions. In 2025, the average person spends around 17 hours a week watching online videos. That’s right, you’re practically clocking in for a part-time job as a content consumer. And if you think you’re doing too much, Gen Z says, "hold my TikTok," because they’ve practically made a career out of streaming everything under the sun. So, how do you,...

Marketing works hard to drive traffic, but the email list barely grows. Maybe you’ve experienced this before—you're generating plenty of visitors, but no one’s hitting that “Subscribe” button. It’s frustrating. But what if the real problem isn’t your content or your web signup forms, but the methods you're using to collect email addresses? With email marketing driving an ROI of 4,200%—that’s $42 for every $1 spent—you can't afford to fumble the ball here. Yet, many teams do. We understand how...

You’ve worked hard to attract customers to your Shopify store, but just when they’re about to leave, they click away—often taking their carts with them. It’s frustrating, right? But what if the problem isn’t just the competition or lack of interest? What if it’s the missed opportunity to reach out at the right moment? The truth is, nearly 70% of shoppers abandon their carts, and without a targeted approach to engage them, you’re letting valuable opportunities slip through your fingers....

Have you decided to create a lead magnet but aren't sure where to start? Then, our article will help you put everything in perspective. We will tell you exactly what the incentives for lead generation are. We'll show you where to find ideas for high-quality content, what form to convert it into, and how to write and design the text. We'll also explain how to promote a ready-made lead magnet and what to do with it next.  This article will...