Testing & Analytics - Page № 3

Understanding customer's unique interests and desires is the key to business prosperity. However, if appealing to each customer's needs is commonplace in an offline store, this task becomes more complicated for ecommerce platforms with endless visitor flows. And that's where personalized marketing comes to the rescue. Most progressive companies already use a personalized approach in digital space and emphasize the individual customer rather than the entire target audience. Customized content, in turn, is a priority for 62% of them. Communication...

Growth hacking refers to any mechanism or action based on constant experimentation that leads to the rapid growth of a product and business. This technique and standard marketing are only partially synonymous. Many experts believe that "growth hacking" is a mindset; and not every marketer has one. Marketing is one of the components of growth hacking. In reality, it also considers how marketing structures and a certain way of thinking interact in business. During the integration of a growth hack,...

53% of marketers spend 50% or more of their budget on lead generation. To stay ahead of the competition and drive sustainable growth, businesses are turning to automated lead generation that leverages cutting-edge technologies and streamlined processes. Automated lead generation solutions offer a range of tools and strategies to optimize lead capture, nurturing, and conversion. From advanced AI algorithms to seamless integrations with marketing platforms, these solutions empower businesses to generate leads more efficiently and effectively than ever before. Discover...

Regardless of whether you're running an e-commerce store, a blog, or a corporate website, engaging visitors and keeping them hooked is paramount. However, achieving a remarkable website experience requires more than a visually appealing design. It demands strategic thinking and the implementation of proven techniques to captivate users and encourage their active participation. In this article, we'll explore 15 powerful ideas to help in website improvement and user engagement. From improving website speed to leveraging interactive elements, these strategies will...

Table of Contents About Zapier Best Zapier Free Alternatives in The Year 2023 Similar to Zapier Paid Tools Conclusion The modern need for automation led to the emergence of such a tool as Zapier, which became the leader of the market in the shortest term. Despite its evident dominance, various apps are alternative to Zapier and provide similar services for a lower price. About Zapier Zapier is like an Octoparse for web scraping tools. By that, we mean that Zapier...

Mobile pop-ups have become widespread in engaging website visitors and boosting conversion rates during digital marketing campaigns. Despite their usefulness towards such ends, it is crucial to follow industry best practices and prioritize careful design when creating them to increase efficacy. Our article examines critical aspects surrounding the use of mobile pop-ups while offering practical guidance on designing them effectively and pointing out how Claspo's offerings can aid with regulatory requirements. With adherence to each recommendation outlined here for your...

The rise of e-commerce has provided great chances for entrepreneurs to establish their own online businesses. Thanks to platforms like Shopify, starting an online store has become easier. However, many new entrepreneurs face the challenge of deciding what to sell. Сhoose the right products that your target audience will connect with, as this largely contributes to the success of your online business. Discover how to use Shopify, as well as five successful product ideas and niche markets on Shopify in...

Do website pop-up really annoy customers? 73% of users have a negative attitude toward pop-ups. So why do marketers continue to use them everywhere? The answer is obvious: pop-up work! The average conversion rate of top-performing pop-ups is 28%.  Perception of annoying pop ups Indeed, poorly placed pop-up do annoy and repel people and sometimes interfere with the perception of content so much that users leave the site without completing the intended action. Big brands are not an exception. 6...

Are you planning to run a dropshipping business and wondering how to make money on Shopify? Read our review of 14 Shopify print-on-demand apps and successfully launch your business with these helpful instruments. Table of Contents What Is Print-On-Demand? Best 14 Shopify Print-On-Demand Apps Did You Know That You Can Earn Money Not Only Via Apps? Conclusion FAQs What Is Print-On-Demand? Before we review the best print-on-demand Shopify apps, let’s find out what print-on-demand means. Print-on-demand is a new business...