Personalization
Newsletter signup popups asking for your email are everywhere today, and for a good reason — they’re designed to capture leads and send them straight to your ESP, where they can be nurtured through targeted email campaigns. These popups consistently rank among the top tools for improving email marketing efficiency. In this post, we’ll show you how to optimize your newsletter form template for better results. You’ll find real-life email subscription examples for inspiration and learn how to seamlessly integrate...
Imagine boosting conversions by nearly 80% just by changing the layout of a lead magnet landing page. That’s precisely what Truckers Report achieved, and it highlights the power of choosing the most effective strategy for lead generation. With so many industries, each with unique challenges, it can be tough to find actionable, industry-specific strategies that work. Some convert like crazy, while others fall flat. The difference lies in the details — the headline, the offer, the design, and the call-to-action...
Stopping visitors from leaving a site with popups is a common practice, but many questions arise when it comes to exit intent on mobile. Consider this real-life case: An experienced digital marketer specializing in ecommerce projects receives a request from a client. The task is to set up exit-intent technology on the mobile version of the website. Everything is straightforward with the desktop version. The popup is triggered when the visitor's mouse cursor moves to the top bar, signaling an...
When welcoming potential customers to your website, it's important to make a good first impression with a compelling introductory message. This message should convey your warmth and eagerness to have them explore your site while catching their interest in the valuable content offered on your web pages. Creating welcoming messages throughout your site can help captivate visitors and keep them engaged as they browse high-value propositions. It would be best to balance being friendly while highlighting what makes your business...
Is your newsletter signup campaign effective? We thought ours was. That is until we actually checked the data and tried different approaches. In this article, we will explain how you can test the same three strategies to increase your conversion rate for newsletter signups by up to 100%. Drawing from our A/B testing experience, we'll explain how we improved offer clarity, personalized messaging for our target audience, and leveraged incentives with urgency and scarcity triggers. Note that the final stats...
As the CMO of Claspo, I'm used to hearing all sorts of stereotypes and misconceptions about widgets. One of them is that adding a widget to the site will promiscuously bombard every visitor until they get annoyed. But widgets can actually be a key part of your website's personalization strategy, helping users find what they need when they need it. Personalization is still a complex issue for site owners and marketers, with many thinking their site isn't ready for it...
Product recommendations can significantly improve the financial performance of your business. According to Wiser’s statistics, they can increase the average check amount by 11%, reduce the number of abandoned carts by 4.35% and increase e-commerce revenue by 31%. You don't need to know each customer personally to make individual recommendations. Entrusting this task to artificial intelligence, you can implement it on any scale — even with dozens or hundreds of thousands of customers. At Claspo, we are working hard to...
Geotargeting advertising has become one of the essential marketing tools. According to Improvado statistics, 84% of US companies actively use it, and of those who don’t yet use it, 94% plan to implement it in their strategies in the future. Even the B2B sector is not an exception, with 71% of companies already using this technique and another 14% exploring its possibilities. Thus, geotargeting advertising is one of the top trends in modern marketing. Here's how to join this trend...
If you're not using AI in e-commerce yet, you're already behind the trends. According to Contentscale, 80% of US retailers are currently using AI, and this share may increase to 95% in 2025. Let us tell you more about how AI increases business efficiency and which top companies have achieved the greatest success in this area. Why You Should Use AI in E-Commerce Modern artificial intelligence simulates processes similar to those in the human brain. Unlike computer programs of the...
In 2025, marketing and AI are inextricably linked. The biggest companies in the world started using AI-based tools several years ago, which allowed them to gain and maintain their current leadership positions. According to Content at Scale, 80% of American businesses already use AI, and another 15% will join them this year. Technology does not stand still, so AI has gradually evolved from an expensive and mysterious software for the elite to an accessible solution. Today, even small businesses and...
Retaining customers is easier and more profitable than looking for new ones, which is why optimizing the post-purchase experience positively impacts business performance and financial results. By investing in this area of marketing, you can expect a return in the form of a loyal customer base. Not only will they make repeat orders, but they will also help promote the brand by increasing its popularity and improving its reputation. Let's clarify what a post-purchase experience is and why it's so...
The success of any business is directly related to how well the product, service, strategy, and messages are aligned with the needs of the target audience. Therefore, you need to explore your customers, understand their goals, values, and desires, and then utilize psychographic segmentation to categorize them into distinct groups. People are different, and while one customer segment may prioritize the price of a cotton T-shirt, another might be more concerned about whether it is made from organic cotton. 27%...
The subject line of an email serves as a tool to engage subscribers and convince them to open the email. It is an effective strategy for reducing consumer shopping cart abandonment and increasing open rates, click-through rates, and, ultimately, conversions. We've compiled a list of the greatest summer email subject lines from abandoned cart subject lines to those which assist you in increasing open rates, driving purchases, and sparking conversations during these scorching months. Table of Contents Superior Summer Email...
Offering a satisfaction guarantee to buyers helps differentiate a brand from competitors, lowers barriers to purchase, and provides the desired sense of confidence in a product. The guarantee is a universal tool that works regardless of the industry. By implementing at least one of the money-back guarantee examples offered in this article, you will see how your customers become happier, more grateful, and more loyal. Table of Contents What Is a Satisfaction Guarantee? Types of Satisfaction Guarantees for eCommerce 7...
When it comes to email copywriting, getting your audience’s attention is more important than ever as it determines whether subscribers stick with your newsletter or opt-out. Consumers prefer email over other channels but are more overwhelmed than ever. According to Sinch Mailgun’s global survey of over 2,000 consumers, 75% want to get brand offers and updates in their inboxes. However, with the average person getting over 10 brand emails a day, only a tiny fraction of those get opened. In...
The behavior of consumers in 2025 in the conditions of economic exchange and their decision-making about the purchase of goods and services depends on many external (characteristics for a specific socio-economic situation) and internal (values, knowledge, experience, lifestyle) factors. Effective marketing decisions cannot be made without taking them into account. Here we’ll talk about what consumer insight is. Understanding Consumer Insights: An Introduction The consumer is the central figure in the market. It is the subject of close attention of...
Website pop-ups are a key part of modern web design and digital marketing strategy, offering an effective way to engage visitors and generate leads online. When built with strong UX principles and aligned with marketing objectives, pop-ups drive higher engagement and reduce bounce rates. Besides, pop-ups can help marketers achieve specific goals, like growing email lists, improving campaign ROI, and boosting product visibility. This guide covers 49 types of pop ups, categorized by view, goal, and trigger, to help marketers...