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Transparency in Advertising: The Importance of Being Honest and Clear in Marketing Communications Transparency in Advertising: The Importance of Being Honest and Clear in Marketing Communications In a situation where every business tries to emphasize the positive aspects of its products and hide the negative ones, customers value transparency in advertising the most. Honesty helps to build trust, which turns into engagement and later into loyalty. That's why most market leaders today try to avoid actions and messages that mislead consumers to obtain positive business results.  Let's see why transparency has become a new trend, what its advantages are, and how to make it a key... 08 April 2024 12 min read
8 Mother's Day Marketing Ideas 8 Mother's Day Marketing Ideas Mother's Day promotions are among the most successful marketing campaigns in e-commerce. According to Statista, sales related to this holiday in the United States have grown by $15 billion, or 72.8%, over the past ten years.  Moreover, this amount is 2-2.5 times higher than the average retail revenue on a weekend. Therefore, Mother's Day is a great opportunity not only to congratulate your loved ones but also to launch a new marketing campaign. We have prepared some simple but effective... 04 April 2024 15 min read
Digital Customer Engagement: Guide with Examples Digital Customer Engagement: Guide with Examples Digital customer engagement is the key to online business success. The "see, buy, forget" formula is in the distant past. Today, most companies try to build long-term relationships with consumers. Why do they want to do this, and what methods do they use to achieve this goal? Keep reading to find out. What is Digital Customer Engagement The meaning of digital customer engagement is creating a strong connection between a business and its target audience. It aims to build the... 29 March 2024 10 min read
8 Spring Marketing Ideas 8 Spring Marketing Ideas Are you looking for spring marketing ideas to catch the attention of your customers and make your brand recognizable? We have some exciting suggestions that are suitable for any business. So, let's get ready for the season of beauty and renewal! Spring Marketing Campaign: Why Is It Essential for Your Business Spring is not just the first warm days and new leaves on trees. Along with the weather, consumers' moods improve. They become more susceptible to emotional impulse spending and... 27 March 2024 12 min read
What is Sustainable Marketing: Definition and Strategies with Examples What is Sustainable Marketing: Definition and Strategies with Examples Sustainable marketing is one of the key trends in the 21st century. Governments and non-profit organizations are paying more attention to environmental protection and preserving the planet’s resources, and businesses cannot stand aside. This is an excellent opportunity for businesses to contribute to solving global problems while improving their reputation and achieving other commercial goals.  Keep reading to learn what sustainable marketing is, its advantages, and ways to use it. What is Sustainable Marketing Sustainable marketing is the promotion of... 25 March 2024 12 min read
AI in the E-Commerce Industry AI in the E-Commerce Industry If you're not using AI in e-commerce yet, you're already behind the trends. According to Contentscale, 80% of US retailers are currently using AI, and this share may increase to 95% in 2025. Let us tell you more about how AI increases business efficiency and which top companies have achieved the greatest success in this area. Why You Should Use AI in E-Commerce Modern artificial intelligence simulates processes similar to those in the human brain. Unlike computer programs of the... 18 March 2024 10 min read
7 FOMO Marketing Examples 7 FOMO Marketing Examples FOMO marketing uses one of the strongest motivations to buy - the fear of lost benefits. According to an Eventbrite research report, its methods had positive effects on 56% of people in general and 69% of millennials, pushing them to make an immediate transaction.  However, it is important to understand that any tools associated with fear and other negative emotions bring hidden risks. Just one wrong step can push a potential customer away. To avoid this, it is worth examining... 13 March 2024 12 min read
What is Neuromarketing: Techniques and Examples What is Neuromarketing: Techniques and Examples Neuromarketing is the key to the success of modern big business. Companies such as Coca-Cola, HBO, Apple, and Google became industry leaders using it. They created perfect logos, advertising campaigns, product packaging, and communication policies by combining marketing with psychology and neuroscience.  How did they do it? We will explain what neuromarketing is, how it works (with use cases), and what ethical contradictions to avoid.  What is Neuromarketing A brief definition of neuromarketing is as follows: the usage of cognitive... 11 March 2024 15 min read
AI in Marketing: Examples and Use Cases AI in Marketing: Examples and Use Cases In 2025, marketing and AI are inextricably linked. The biggest companies in the world started using AI-based tools several years ago, which allowed them to gain and maintain their current leadership positions. According to Content at Scale, 80% of American businesses already use AI, and another 15% will join them this year.  Technology does not stand still, so AI has gradually evolved from an expensive and mysterious software for the elite to an accessible solution. Today, even small businesses and... 04 March 2024 14 min read
Customer-Centric Marketing: Definition, Examples, Strategy Customer-Centric Marketing: Definition, Examples, Strategy Customer-centric marketing is one of the key business trends of 2025. It helps top companies maintain leadership positions and helps ambitious startups operate in highly competitive markets. By adopting this strategy, you can significantly increase customer loyalty, improve engagement rates, and increase marketing profitability.  Let's dive deeper into this subject to see how the strategy works, how to use it in your business, and review examples to inspire you to generate your own ideas. What is Customer-Centric Marketing Customer-centric marketing... 23 February 2024 8 min read
8 Marketing Promotion Ideas You Should Try 8 Marketing Promotion Ideas You Should Try Successful marketing promotion ideas are a serious weapon for your business in the competitive market.  Today, consumers are overwhelmed with choices.  Thousands of brands are vying for their attention with high-quality products and services using various promotional techniques. That's why we've collected ideas for marketing campaigns with proven effectiveness that will help you find a place in the hearts of consumers and on their shopping lists. 8 Ideas for Marketing Campaigns The beauty of the campaign marketing ideas on this... 21 February 2024 8 min read
Valentine's Day Marketing: 14 ideas Valentine's Day Marketing: 14 ideas Marketing ideas for Valentine's Day are often the most productive and efficient. This day has long been considered not only the holiday of love but also the holiday of marketers. According to the American Retail Federation, total consumer spending related to it is expected to reach $27,5 billion in 2025.  Ready to take advantage of this opportunity? Then, keep reading and learn about interesting holiday marketing ideas. 14 Marketing Ideas for Valentine’s Day Before we get started, there are two... 14 February 2024 7 min read
Retargeting vs. Remarketing: What is The Difference Retargeting vs. Remarketing: What is The Difference When comparing retargeting vs remarketing, it's easy to get confused by the nuances of terminology. Especially since the development of technology continues to blur the thin line between them, making their techniques interchangeable.  Today, we will explain how these online business tools work, in which scenarios they are the most effective, and the difference between retargeting and remarketing. What is Remarketing Remarketing is working with an audience that has already had some interaction with a company, its brand, or its... 08 February 2024 7 min read
What is Closed-Loop Marketing: Strategy, Tools, Examples What is Closed-Loop Marketing: Strategy, Tools, Examples Top companies use closed-loop marketing to generate more leads, conversions, and sales with limited resources. This relatively new business methodology has emerged thanks to modern data processing and analysis technologies. Let’s discuss it in more detail. What is Closed-Loop Marketing By definition, closed-loop marketing is a business promotion strategy that involves a continuous information exchange between a marketing team and a sales department. It may seem that this is the way any company works. But, in fact, in a traditional... 02 February 2024 8 min read
What Is the Customer Retention: Definition, Examples & Strategies What Is the Customer Retention: Definition, Examples & Strategies A high customer retention rate is one of the signs of a successful marketing strategy. Working with regular customers, you can sell more and spend less, generating more profit. Let's figure out why this metric is so important, how to improve it, and how to bring the expertise of successful companies into your business. Meaning of Customer Retention Customer retention means maintaining a regular customer base. In trade and traditional services, it means repeated customer requests during the reporting period. ... 15 January 2024 9 min read
Customer Retention vs Customer Acquisition: Main Differences in E-Commerce Customer Retention vs Customer Acquisition: Main Differences in E-Commerce Almost every company compares customer retention vs customer acquisition at some point in its development. Businesses face a difficult choice - looking for new customers or focusing on existing ones. In most cases, combining the two methods in a specific proportion is the right option. We will explain customer retention and acquisition, their advantages and features, and which businesses they are suitable for.  Customer Acquisition and Customer Retention: criteria for comparison Customer retention is the creation of long-term relationships with... 15 January 2024 7 min read
How to Calculate Customer Retention Rate: formula and metrics How to Calculate Customer Retention Rate: formula and metrics The customer retention rate formula allows you to determine how effectively a company works with its existing customer base. By calculating key loyalty indicators, you can optimize your marketing strategy, increase resource usage efficiency, and choose new promising areas of business development.  In this article, we will tell you how to get the main customer retention metrics, what they affect, and what benchmarks should be your reference values. What is the Customer Retention Rate Customer retention rate is the relative... 11 January 2024 8 min read
Inbound Sales: Meaning, Tips and Examples Inbound Sales: Meaning, Tips and Examples Inbound sales is a modern approach to marketing that is wholly customer-oriented. Implementation of this approach increases brand reputation, reduces churn rates, and simplifies the formation of a loyal customer base. We will examine the features of this approach, provide examples, and tell you how to build relationships with customers. Inbound Sales Definition Inbound sales is an approach where a company provides a customer with some value before offering a product. According to the terminology of old-school salespeople, it should... 08 January 2024 9 min read
What is a SaaS Customer Journey: Mapping, Benefits, Stages What is a SaaS Customer Journey: Mapping, Benefits, Stages The peculiarity of the customer journey in SaaS is that a customer can go through all the stages without contacting company representatives. To optimize it, increase sales efficiency, and improve retention rates, you need to create a model or map that shows all interactions. We will explain in detail why mapping is necessary and what methods are used in it.  What Does Customer Journey in SaaS Mean The SaaS customer journey is a set of all contact points between a... 28 December 2023 7 min read
What is Churn Rate for SaaS companies What is Churn Rate for SaaS companies The churn rate in the SaaS industry is one of the key metrics for companies that provide subscription-based services with regular payments. By calculating it, you can understand how many users refuse your product for a definite reason and develop a strategy for retaining them. Today, we will explain what the SaaS churn rate is, how it is measured, what it should be, and how to optimize this indicator. SaaS Churn Rate Definition The churn rate for SaaS is the... 18 December 2023 6 min read
Optimize Post-Purchase Experience with Personalization Optimize Post-Purchase Experience with Personalization Retaining customers is easier and more profitable than looking for new ones, which is why optimizing the post-purchase experience positively impacts business performance and financial results.  By investing in this area of marketing, you can expect a return in the form of a loyal customer base. Not only will they make repeat orders, but they will also help promote the brand by increasing its popularity and improving its reputation.  Let's clarify what a post-purchase experience is and why it's so... 07 December 2023 7 min read
SaaS Marketing Funnel: Detailed Guide SaaS Marketing Funnel: Detailed Guide Marketing SaaS funnels differ from those we're used to seeing in traditional services and retail. You need a special approach to promoting your products to run an efficient business in this area. Let's consider the stages of the funnel in more detail and how you can optimize your business promotion strategy at each stage. What is a SaaS Marketing Funnel The SaaS marketing funnel is a graphical representation of a customer journey. Traditional businesses are about the journey from the... 04 December 2023 6 min read
Customer Lifetime Value: What is it, How to Increase it Customer Lifetime Value: What is it, How to Increase it Customer lifetime value indicators are used in marketing to plan business development, optimize customer relationships, develop loyalty programs, and more. They can be ambiguous and difficult to calculate, but they can help you improve the accuracy and efficiency of analytics.  We will explain in detail what these metrics are, why they are so important, and how you can improve them. What is Customer Lifetime Value (CLV) Customer lifetime value is an expected profit that a business can get from a... 30 November 2023 9 min read
What is Customer Experience Research What is Customer Experience Research One of the best ways to increase customer loyalty is to research customer experience (CX), identify weaknesses, and use this information to improve marketing policy.  Read on to learn the essence of such research, its advantages and challenges, and the methods used for such studies. What Does Customer Experience Research Mean Customer experience research is the collection of information about all customers' contact points with the product, brand, and company. According to Zendesk, in 2025, customer experience was the decisive... 29 November 2023 9 min read