Conversion

When someone visits your website for the first time, it’s rarely by accident. Maybe they clicked a Google ad, found you through search, or engaged with one of your social media posts. However they arrived, it likely cost you, whether in time, money, or both. According to the latest reports, paid advertising is one of the most expensive ways to acquire new customers. Paid search and social media ads continue to dominate marketing budgets across industries. And even if you’re...

You’ve got traffic flowing to your site, your content is solid, and your offers are irresistible — but your conversion rate is like a ghost town. Visitors come, look around, and leave without a trace — no emails or sign-ups, just crickets. Marketers everywhere face the same challenge. You know lead capture popups work, yet somehow, yours aren’t delivering.  We’ve done the detective work for you, so you don’t have to. We’ve analyzed real-life examples of lead capture popups, uncovering...

We all know that responsiveness is super critical for mobile popups. Smaller screens, shorter attention spans, and a million other distractions mean you have seconds to get it right. However, when designed and used correctly, mobile popups are a great way to engage your casual browsers and turn them into subscribers or even customers. In this post, we’ll break down the best practices for mobile popups, ensuring they engage users without disrupting their journeys. You'll learn how to create a...

Getting leads from your website isn’t just about good-looking design or having a great copy. User experience, forms, and website performance, all contribute to how effectively your site attracts potential customers. When optimized correctly, these elements create a strong and, most importantly, converting funnel for your lead generation and growth. If you're looking to effectively generate leads from your website, here are 12 ways to use lead capture forms to get the most out of the incoming traffic. Try Claspo’s...

In this post, we’ll share some of the best multi step form examples broken down by use cases and explore various multi-step form designs, examining what makes them effective and identifying areas where they could be improved.  Even a simple multi-step form can make the interaction with your website easier and more enjoyable for your users while keeping them interested. At Claspo, we’ve spent months designing, testing, and optimizing multi-step forms. You may ask why is this important? A well-designed...

If a product is good, people will buy it — said no successful business owner ever because we all understand the value of marketing and targeted advertising. The overwhelming majority of customers already know what they want on your website. Does it mean that they will get it? What if something else you offer will be much more suitable to them, but they just don’t know it yet?  Email marketing is a proven way to reach your customers, showcasing the...

Share your unpopular opinion and run: independent creators and content makers can promote their content without hiring large marketing teams. Or anyone if that’s the case. Given the right tools, they are often better at conveying their ideas than any external “broken phone” could ever be. Ah, the right tools. As a creator, one of the fastest proven ways to get your message across, monetize your knowledge, and build community is a newsletter. It will come to your follower’s emails,...

Pop-ups are a powerful marketing tool for increasing website conversions. In digital marketing, pop-ups are on-site messages or forms that appear while a user browses your site, designed to capture attention, boost engagement, and drive action.  Marketers use pop-ups for a range of conversion rate optimization (CRO) goals, including: Collecting customer data via email signup forms (e.g., Shopify newsletter signup forms in case of Shopify merchants) Promoting special offers to improve sales conversion, Reducing churn with personalized, targeted messaging. While...

Newsletter signup popups asking for your email are everywhere today, and for a good reason — they’re designed to capture leads and send them straight to your ESP, where they can be nurtured through targeted email campaigns. These popups consistently rank among the top tools for improving email marketing efficiency. In this post, we’ll show you how to optimize your newsletter form template for better results. You’ll find real-life email subscription examples for inspiration and learn how to seamlessly integrate...

We collaborate closely with CRO agencies and are always intrigued by their fresh approaches to conversion optimization. The way they dissect user behavior, refine strategies, and experiment with new ideas inspires us to explore deeper and share what we’ve learned. Conversion optimization isn’t just about fiddling with button colors or tweaking fonts — it’s about getting into the minds of your users, spotting opportunities, and running experiments that actually help you to increase conversions. In this article, we’re sharing an...

Video content grabs attention better than static images or text. It is more visually attractive, tells better stories, and helps build trust. And here’s what makes videos a marketer’s best friend: their versatility. Whether it’s a short, attention-grabbing ad, an in-depth explainer, or even an interactive video popup, videos can adapt to almost any purpose. Still, making videos can be a bit overwhelming, especially if you’re not a professional editor or simply don’t have much time to spare. The good...

Let’s be real — collecting email addresses for marketing sounds simple enough, but ask any marketer, and you’ll get a heavy sigh and maybe even an eye roll. Building a solid contact list can feel like a never-ending battle. There are endless obstacles: low opt-in rates, unsubscribes, spam folders… not to mention the constant task of finding new ways to gather emails without being pushy or annoying. But online subscription forms can be more than just ‘sign-up here’ boxes. When...

Rising traffic costs, banner blindness, and pop-up fatigue—if you’re in digital marketing, these challenges are all too familiar. As user acquisition costs climb, every captured lead counts more than ever, but grabbing and keeping their attention? That’s the hard part. Relying solely on ads can drain your budget fast, especially when most people scroll past them without a second thought. A common approach is through a lead capture popup, which is a form that collects information about potential prospects who...

Popups are often misunderstood. People tend to think of them as annoying ads that appear out of nowhere, disrupting the browsing experience. But the truth is that popups on sites are powerful, conversion-focused design elements. Just like any other part of your website, they should be seamlessly integrated so visitors don’t feel overwhelmed or tempted to close your site as soon as a popup appears. Whether you’re just considering pop-ups for your website or you’ve already decided to add them...

We all know the phrase—focus on quality over quantity. And when it comes to the sales pipeline this couldn’t be more true. Sure, having a large number of captured leads might look good on paper, but if those leads aren’t genuinely interested in what you offer, they’re unlikely to convert. Quality leads, those who are actively seeking solutions that align with your product or service, are far more valuable. Based on recent data, companies that implement well-optimized lead generation strategies...

Marketing works hard to drive traffic, but the email list barely grows. Maybe you’ve experienced this before—you're generating plenty of visitors, but no one’s hitting that “Subscribe” button. It’s frustrating. But what if the real problem isn’t your content or your web signup forms, but the methods you're using to collect email addresses? With email marketing driving an ROI of 4,200%—that’s $42 for every $1 spent—you can't afford to fumble the ball here. Yet, many teams do. We understand how...

You’ve worked hard to attract customers to your Shopify store, but just when they’re about to leave, they click away—often taking their carts with them. It’s frustrating, right? But what if the problem isn’t just the competition or lack of interest? What if it’s the missed opportunity to reach out at the right moment? The truth is, nearly 70% of shoppers abandon their carts, and without a targeted approach to engage them, you’re letting valuable opportunities slip through your fingers....

Have you decided to create a lead magnet but aren't sure where to start? Then, our article will help you put everything in perspective. We will tell you exactly what the incentives for lead generation are. We'll show you where to find ideas for high-quality content, what form to convert it into, and how to write and design the text. We'll also explain how to promote a ready-made lead magnet and what to do with it next.  This article will...

Every online business wants to make the most of Black Friday. This day not only marks the beginning of a buying season filled with shopping events like Small Business Saturday and Cyber Monday, but also sets the stage for achieving ambitious revenue goals throughout the holiday sales season. And with 124.7 million people shopping online last year and spending a massive $9.8 billion it’s easy to see why.  But let’s talk numbers for a second. We analyzed the 2023 data...

Emails remain one of the most cost-effective and high-ROI marketing channels for engaging customers and driving conversions. According to one study, 75.4% of consumers prefer to receive promotional messages via email. Moreover, 32.7% subscribe to newsletters to access exclusive offers and personalized discounts.  To efficiently grow their subscriber base and scale their lead generation efforts, savvy marketers increasingly rely on newsletter subscription popups — targeted, automated on-site tools that help convert website visitors into loyal email subscribers. In this article,...

Imagine boosting conversions by nearly 80% just by changing the layout of a lead magnet landing page. That’s precisely what Truckers Report achieved, and it highlights the power of choosing the most effective strategy for lead generation. With so many industries, each with unique challenges, it can be tough to find actionable, industry-specific strategies that work. Some convert like crazy, while others fall flat. The difference lies in the details — the headline, the offer, the design, and the call-to-action...

Stopping visitors from leaving a site with popups is a common practice, but many questions arise when it comes to exit intent on mobile. Consider this real-life case: An experienced digital marketer specializing in ecommerce projects receives a request from a client. The task is to set up exit-intent technology on the mobile version of the website.  Everything is straightforward with the desktop version. The popup is triggered when the visitor's mouse cursor moves to the top bar, signaling an...

You need to build a base of subscribers and prospects without offering expensive incentives that could strain your budget. In your search for a solution, you've likely come across the concept of a lead magnet (otherwise, why would you be reading this article, right?).  According to a study, nearly 53% of entrepreneurs use lead magnets to generate leads, and 44.3% reported that this method delivers the best ROI. So, if you haven't yet incorporated this approach into your acquisition strategy,...

Collecting quality leads that can convert into customers takes up a large chunk of the marketing budget. In fact, 53% of marketers spend at least half of their financial resources on lead generation. To ensure these resources are well-spent, businesses need to plan their strategy carefully. A lead magnet is one of the most effective ways to collect quality leads. Set up an automated lead funnel correctly and keep it up to date, and you'll enjoy a constant flow of...