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Articles found
Annoying Pop-Ups Cost You Sales — Here’s How Teasers Fix It
Imagine a potential customer comes to your site in search of a pair of shoes. As soon as they start scrolling, a “Subscribe now” pop-up slams the display. They click the ✕ button without reading your offer. Seconds later, another pop-up interrupts. When they try to view the product details, yet another pop-up covers the screen, asking to leave their phone number to stay “in the loop”. Frustrated, they leave. Marketers know this feeling so well: you need pop-ups to...
30 September 2025
15 min read
What Is Bounce Rate And How to Improve It
In internet marketing, bounce rates are just as important as increasing your website traffic. It requires a lot of effort and creativity but brings great results, such as improving business efficiency without increasing marketing costs. Let's find out what a website's bounce rate is, why it is so important, and how to decrease bounce rate. What is Bounce Rate Bounce rate is the proportion of sessions when a user visits just one page of a website without taking a targeted...
23 November 2023
10 min read
Bounce Rate vs Exit Rate: What's The Difference
Comparing the bounce rate vs exit rate will help you evaluate the performance of each page on your website. Each indicator has a high value, but combined, they will be most informative. Let's explore how these values are calculated, how to interpret them, and where to look for the correct numbers in Google Analytics 4. What is Bounce Rate and Exit Rate To understand the difference between exit rate and bounce rate, let's look at the definitions of these metrics...
06 November 2023
7 min read
What is a Good Bounce Rate for a Landing Page: 7 Ways to Improve
A marketer needs to know what is a good bounce rate for a landing page. It will help them to make the right management decisions that increase the efficiency of the company's business model. We will explain to you what value would be optimal and how you can increase user engagement. What is the bounce rate of a landing page The landing page bounce rate is the percentage of sessions that end without conversion and clicks on internal links. These...
02 November 2023
8 min read
Average Bounce Rates by Industry: Statistics for Websites and Emails in 2025
Website and email bounce rates are important metrics for marketers and business owners. They allow you to evaluate your digital strategy's overall success and identify areas for improvement. But how do you know when these improvements are really needed? A simple and proven way is to study bounce rate benchmarks by industry to understand what exactly is considered the norm now. In this article, you will find all the necessary information. General Bounce Rate Statistics First, you must know that...
27 October 2023
8 min read
Abandoned Cart Recovery: Step-by-Step Guide
Would it fit into your apartment if you bought everything you'd ever added to your online shopping cart? Probably not. Sometimes people drop their purchases, and that's normal human behavior. But marketing exists for a reason, so the analysts invented a pool of strategic moves to reduce the number of unfinished orders. The e-commerce term for it is abandoned cart recovery. If you’re a part of this sphere, you might want to learn more about it. What is Abandoned Cart...
22 December 2022
20 min read
Boost Your Website with the 13 Best SEO Tips for eCommerce
Some SEO for eCommerce tips will help you a lot as you can implement them into your work and your team's work. After a while, you'll surely have results. You need SEO for online stores for many reasons. Most importantly, when you have your product on the market, you want people actually to find it, see it, and buy it. The higher your website in Google — the more chances people will buy from you. And that's what a nice...
05 September 2022
7 min read
5 Negative Effects of Shopping Cart Abandonment
The negative effects of shopping cart abandonment are quite obvious: when you lose customers, you lose money. However, many small things quickly add up when the majority of potential customers leave without getting to checkout. Some are not always so obvious. Unlike physical stores, online stores are plagued by cart abandonment, which leads to e-commerce businesses losing billions of dollars every year. In this article, we will discover the five not-so-obvious reasons why cart abandonment is something to care about....
17 February 2022
18 min read