Customer Relationships
Newsletter signup popups asking for your email are everywhere today, and for a good reason — they’re designed to capture leads and send them straight to your ESP, where they can be nurtured through targeted email campaigns. These popups consistently rank among the top tools for improving email marketing efficiency. In this post, we’ll show you how to optimize your newsletter form template for better results. You’ll find real-life email subscription examples for inspiration and learn how to seamlessly integrate...
Let’s be real — collecting email addresses for marketing sounds simple enough, but ask any marketer, and you’ll get a heavy sigh and maybe even an eye roll. Building a solid contact list can feel like a never-ending battle. There are endless obstacles: low opt-in rates, unsubscribes, spam folders… not to mention the constant task of finding new ways to gather emails without being pushy or annoying. But online subscription forms can be more than just ‘sign-up here’ boxes. When...
When welcoming potential customers to your website, it's important to make a good first impression with a compelling introductory message. This message should convey your warmth and eagerness to have them explore your site while catching their interest in the valuable content offered on your web pages. Creating welcoming messages throughout your site can help captivate visitors and keep them engaged as they browse high-value propositions. It would be best to balance being friendly while highlighting what makes your business...
User onboarding is essential for software and web services. According to Tailor Brands statistics, most users make up their minds about a product within 7-90 seconds. During this time, it is imperative to form a positive impression that will help maximize the degree of engagement. Today, we will tell you how to do this by properly creating a user onboarding process. Let's understand what it is and what examples you can use to organize your business processes. What is User...
Speech analytics is a relatively new technology that has become popular due to the enhanced usage of artificial intelligence. It significantly improves the productivity of call centers, provides company management with important insights for making management decisions, and minimizes the risks related to any violation of applicable regulations and laws. We will explain how it works in practice, what benefits you will get, and which brands successfully use this technology in their marketing strategy. What Is Speech Analytics Speech analytics...
Even if you didn't know what Experiential marketing was before, you've definitely dealt with it. After all, according to Forbes, 77% of large companies use it. Experiential marketing is one of the top trends of today. It doesn't sell products directly, but it allows you to create and cultivate an audience of loyal customers. Here, we will tell you how it works and what well-known examples you should study before launching your own campaign. What is Experiential Marketing Experiential marketing...
Responsive search ads can be called a marketer's dream. These ads optimize searches to attract the most consumers. All you need to do is write a few variants of your message, launch the campaign and monitor its performance. Do you like this idea? Let's take a closer look at how Google responsive search advertising works. What Are Responsive Search Ads Responsive search ads are a type of ad in Google search results that automatically allows you to select the optimal...
Effective marketing ideas for the summer are crucial, as online sales tend to decline due to vacations and the characteristics of the season. However, a competency-based approach to marketing can not only retain the interest of the audience in the summer but also attract new customers. That is what we will discuss in this article. Importance of Summer Marketing Campaigns Even though the global economy is unstable, purchasing power remains strong. According to a study conducted by Optimove in 2023,...
Customer retention and loyalty are often used as synonyms, although these concepts have significant differences. They relate not only to the small nuances in the definition but also to the marketing techniques used to achieve strategic goals. Therefore, it is important to distinguish between these two concepts to choose the best tools to use. Let's figure out the exact differences and why they are so important. What is Customer Retention Customer retention means preserving the existing customer base. From a...
By analyzing user flows using Google Analytics or other specialized tools, you can better understand the factors that influence user behavior. This allows you to improve key performance indicators of your online business: conversion rate, retention rate, sales, etc. Let's see in more detail what customer flows are, their significance, and the methods used to analyze them. What is User Flow Analysis User flow analysis is a detailed diagram of user actions when performing a specific task. Customer flows are...
If you want to improve your competitive position in 2025, pay attention to trends of digital marketing. Today's technologies are only the bare minimum. To achieve real success, you need to look to the future. Here's what you should consider in your marketing strategy. 5 Trends in Digital Marketing Not all trends are fast-moving. Some digital trends in marketing have existed for years and are gradually becoming part of our daily lives. We'll start with them and move on to...
Green marketing became popular in the late 1980s but is still popular in modern business. The planet is changing rapidly, and the number of people concerned about the earth is increasing. Today, consumers don't just want to buy a product — they want to know that their choice helps preserve the environment. Meeting their needs is not only a noble mission but also an effective marketing strategy. We will explain in more detail how this approach works, its advantages, the...
Using emotional appeal advertisements in your marketing strategy can significantly increase engagement and boost sales. The concept is that our brain first evaluates the emotional component of the message before using logical reasoning. Therefore, if your ad highlights the emotions and desires of consumers, it can hit the target more accurately and quickly than one focusing only on facts and arguments. Sounds exciting, doesn't it? So, let's see how to find the right keys to unlock the minds and hearts...
Most businesses come up with new marketing ideas for Easter every year or use ones that have worked well in previous years. And it is not surprising. Easter campaigns are an excellent opportunity to remind the audience about the brand, convey the holiday vibe and increase sales. We will share a few examples of marketing campaigns that will inspire you to create your own successful promotions. Importance of Easter Promotion Campaigns Statista polls show that in 2023, more than 80%...
In a situation where every business tries to emphasize the positive aspects of its products and hide the negative ones, customers value transparency in advertising the most. Honesty helps to build trust, which turns into engagement and later into loyalty. That's why most market leaders today try to avoid actions and messages that mislead consumers to obtain positive business results. Let's see why transparency has become a new trend, what its advantages are, and how to make it a key...
Mother's Day promotions are among the most successful marketing campaigns in e-commerce. According to Statista, sales related to this holiday in the United States have grown by $15 billion, or 72.8%, over the past ten years. Moreover, this amount is 2-2.5 times higher than the average retail revenue on a weekend. Therefore, Mother's Day is a great opportunity not only to congratulate your loved ones but also to launch a new marketing campaign. We have prepared some simple but effective...
Digital customer engagement is the key to online business success. The "see, buy, forget" formula is in the distant past. Today, most companies try to build long-term relationships with consumers. Why do they want to do this, and what methods do they use to achieve this goal? Keep reading to find out. What is Digital Customer Engagement The meaning of digital customer engagement is creating a strong connection between a business and its target audience. It aims to build the...
Are you looking for spring marketing ideas to catch the attention of your customers and make your brand recognizable? We have some exciting suggestions that are suitable for any business. So, let's get ready for the season of beauty and renewal! Spring Marketing Campaign: Why Is It Essential for Your Business Spring is not just the first warm days and new leaves on trees. Along with the weather, consumers' moods improve. They become more susceptible to emotional impulse spending and...
Sustainable marketing is one of the key trends in the 21st century. Governments and non-profit organizations are paying more attention to environmental protection and preserving the planet’s resources, and businesses cannot stand aside. This is an excellent opportunity for businesses to contribute to solving global problems while improving their reputation and achieving other commercial goals. Keep reading to learn what sustainable marketing is, its advantages, and ways to use it. What is Sustainable Marketing Sustainable marketing is the promotion of...
FOMO marketing uses one of the strongest motivations to buy - the fear of lost benefits. According to an Eventbrite research report, its methods had positive effects on 56% of people in general and 69% of millennials, pushing them to make an immediate transaction. However, it is important to understand that any tools associated with fear and other negative emotions bring hidden risks. Just one wrong step can push a potential customer away. To avoid this, it is worth examining...
Neuromarketing is the key to the success of modern big business. Companies such as Coca-Cola, HBO, Apple, and Google became industry leaders using it. They created perfect logos, advertising campaigns, product packaging, and communication policies by combining marketing with psychology and neuroscience. How did they do it? We will explain what neuromarketing is, how it works (with use cases), and what ethical contradictions to avoid. What is Neuromarketing A brief definition of neuromarketing is as follows: the usage of cognitive...
Customer-centric marketing is one of the key business trends of 2025. It helps top companies maintain leadership positions and helps ambitious startups operate in highly competitive markets. By adopting this strategy, you can significantly increase customer loyalty, improve engagement rates, and increase marketing profitability. Let's dive deeper into this subject to see how the strategy works, how to use it in your business, and review examples to inspire you to generate your own ideas. What is Customer-Centric Marketing Customer-centric marketing...
Successful marketing promotion ideas are a serious weapon for your business in the competitive market. Today, consumers are overwhelmed with choices. Thousands of brands are vying for their attention with high-quality products and services using various promotional techniques. That's why we've collected ideas for marketing campaigns with proven effectiveness that will help you find a place in the hearts of consumers and on their shopping lists. 8 Ideas for Marketing Campaigns The beauty of the campaign marketing ideas on this...
Marketing ideas for Valentine's Day are often the most productive and efficient. This day has long been considered not only the holiday of love but also the holiday of marketers. According to the American Retail Federation, total consumer spending related to it is expected to reach $27,5 billion in 2025. Ready to take advantage of this opportunity? Then, keep reading and learn about interesting holiday marketing ideas. 14 Marketing Ideas for Valentine’s Day Before we get started, there are two...