Advanced Trends
Your customers are bored, to the point where nearly half of them are abandoning any shopping intention. You need to fix that if you want to maintain user engagement. Standard coupons are ignored most of the time and pop-ups are closed because they always just ask for emails. This causes your email list to experience slow growth, and your conversion rates to go down. It’s not happening because you have a bad product. It’s because your visitors have already seen...
Online shopping is continuously changing as Internet behavior shifts. With 80% of the consumers engaging in this type of activity, the competition is very tight. Popups and other similar methods have been a popular way to present discounts and loyalty programs. That said, since 47% of consumers are blocking their ads and 73% disapprove of them entirely, it’s time for a change in strategy. With traditional shopping engagement methods losing their effectiveness, a tool has emerged to help online store...
Сreating gamified websites people want to engage with? Web design best practices with mockups, prototyping, and iterations are just the beginning of your journey. We will provide design frameworks, accentuate UX funnels, and offer stellar examples of how your favorite websites implemented gamification. So, how do you make gamified websites? With the help of web page widgets, of course! Unlike most digital products that exist for utility, gamified widgets, or popups, serve for motivation and work outside of the core...
Why does Temu feel impossible to quit? Every scroll on Temu is a dopamine hit wrapped in a discount. Temu isn’t just an e-commerce, it’s a psychological playground. Flash deals, countdown timers for free shipping, and spinning wheels for instant discounts keep shoppers hooked, guiding them toward purchase after purchase. The urgency, the rewards, the luck, and the achievements — it’s all designed to keep shoppers engaged and motivated. None of this is accidental. Retailers have long studied consumer behavior,...
Rewarding, unconditional. If gamification in marketing was a movie, that would be its tagline. While true on the surface level, this complex (and very much marketable nowadays) phenomenon begs further investigation. Why? For one thing, it is not a fleeting trend but an inherent part of how we experience our browsing reality. Let us explain. Your audience is caught in an endless scroll, mindlessly swiping past the same forgettable ads and campaigns. So how do you break the cycle and...
If a product is good, people will buy it — said no successful business owner ever because we all understand the value of marketing and targeted advertising. The overwhelming majority of customers already know what they want on your website. Does it mean that they will get it? What if something else you offer will be much more suitable to them, but they just don’t know it yet? Email marketing is a proven way to reach your customers, showcasing the...
Share your unpopular opinion and run: independent creators and content makers can promote their content without hiring large marketing teams. Or anyone if that’s the case. Given the right tools, they are often better at conveying their ideas than any external “broken phone” could ever be. Ah, the right tools. As a creator, one of the fastest proven ways to get your message across, monetize your knowledge, and build community is a newsletter. It will come to your follower’s emails,...
We collaborate closely with CRO agencies and are always intrigued by their fresh approaches to conversion optimization. The way they dissect user behavior, refine strategies, and experiment with new ideas inspires us to explore deeper and share what we’ve learned. Conversion optimization isn’t just about fiddling with button colors or tweaking fonts — it’s about getting into the minds of your users, spotting opportunities, and running experiments that actually help you to increase conversions. In this article, we’re sharing an...
Video content grabs attention better than static images or text. It is more visually attractive, tells better stories, and helps build trust. And here’s what makes videos a marketer’s best friend: their versatility. Whether it’s a short, attention-grabbing ad, an in-depth explainer, or even an interactive video popup, videos can adapt to almost any purpose. Still, making videos can be a bit overwhelming, especially if you’re not a professional editor or simply don’t have much time to spare. The good...
E-commerce customers today have an abundance of choices, intensifying competition among businesses. With so many options, the bounce rate is climbing as users swiftly exit websites that don't immediately meet their expectations. According to Statista, the cart abandonment rate in e-commerce exceeded 70% in 2025. To attract more potential customers and retain existing ones, focus on enhancing the user experience. Personalize their journey and offer attractive deals at the right time. Labor Day is a fantastic opportunity to convert more...
Speech analytics is a relatively new technology that has become popular due to the enhanced usage of artificial intelligence. It significantly improves the productivity of call centers, provides company management with important insights for making management decisions, and minimizes the risks related to any violation of applicable regulations and laws. We will explain how it works in practice, what benefits you will get, and which brands successfully use this technology in their marketing strategy. What Is Speech Analytics Speech analytics...
In the world of digital marketing, visual content is one of the key elements for attracting and engaging customers. Thanks to the rapid development of artificial intelligence technologies, creating illustrations has become available to everyone, regardless of design or artistic skills. In this article, we will detail 9 of the best AI image generators that can help create stunning visuals. What You Can Do with AI Image Generators AI tools for creating images are a convenient and effective way to...
While Claspo allows you to create an appealing pop-up in less than 5 minutes without any design skills, you may need the help of AI design tools to develop other visual materials for your marketing strategy. So why not accept this help to optimize your workflow? Let us tell you in more detail how AI takes over the functions of a designer, which services are considered leaders in their segment, and how effective they are. What You Can Do with...
In a world where information spreads at the speed of light, dynamic pricing is the most effective competitive strategy. It allows you to set the ideal prices for each segment of your target audience or even for each particular customer — prices that will drive demand and generate the maximum possible profit for your company. In this article, we will explain how the dynamic pricing system works, its advantages over traditional models and the role of artificial intelligence in it....
With June getting closer, marketers should start considering their Pride Month ads and campaigns. It's not a time you'd want to miss. 69% of consumers want a brand to share and express their values. Capitalizing on Pride Month is a great opportunity to prove a brand's dedication to diversity and inclusivity. However, slapping rainbow colors on your Instagram icon and calling it a day might do you more harm than good. 88% of customers say authenticity is important when choosing...
Product recommendations can significantly improve the financial performance of your business. According to Wiser’s statistics, they can increase the average check amount by 11%, reduce the number of abandoned carts by 4.35% and increase e-commerce revenue by 31%. You don't need to know each customer personally to make individual recommendations. Entrusting this task to artificial intelligence, you can implement it on any scale — even with dozens or hundreds of thousands of customers. At Claspo, we are working hard to...
If you want to improve your competitive position in 2025, pay attention to trends of digital marketing. Today's technologies are only the bare minimum. To achieve real success, you need to look to the future. Here's what you should consider in your marketing strategy. 5 Trends in Digital Marketing Not all trends are fast-moving. Some digital trends in marketing have existed for years and are gradually becoming part of our daily lives. We'll start with them and move on to...
Implementing AI sentiment analysis is a unique opportunity to automate the work of your customer support team. It allows you to increase loyalty and customer satisfaction, know your customers better, and predict future market trends more accurately. According to IBM, about 25% of large businesses in the United States already use artificial intelligence and see significant productivity increases. Do you want to join them? We will tell you how to conduct sentiment analysis using AI and choose the best tools. ...
Green marketing became popular in the late 1980s but is still popular in modern business. The planet is changing rapidly, and the number of people concerned about the earth is increasing. Today, consumers don't just want to buy a product — they want to know that their choice helps preserve the environment. Meeting their needs is not only a noble mission but also an effective marketing strategy. We will explain in more detail how this approach works, its advantages, the...
Do we still fall for special holiday offers and spend more on holidays? I mean, I do. Moreover, since Claspo is one of the most convenient tools for promoting special offers, we also observed an increase in the use of our popular webpage widgets. What Do Stats Say? I'm not an expert in holiday marketing (at least, not yet), but I understand that an example of two doesn't establish a pattern. Also, the world's political and economic situation could significantly...
The use of AI in data analytics makes this business management tool available to everyone. Five to ten years ago, it was mainly used by large corporations that created special departments and hired dozens of highly paid specialists. Today, data analysis can be used by medium-sized companies, small startups, and even individual entrepreneurs. This article will explain how AI in data analytics works, the benefits of new technologies, and what software platforms are available. How is AI Used in Data...
The use of AI in business analytics is not a new phenomenon. However, it has only recently become available to a wide range of users thanks to the development of new-generation programs. Many AI tools offer balanced prices and can be operated without additional technical training due to simple interfaces. Thus, even small businesses can now use artificial intelligence. We will tell you what opportunities are available, what benefits you get, and what to expect in the near future. Impact...
Most businesses come up with new marketing ideas for Easter every year or use ones that have worked well in previous years. And it is not surprising. Easter campaigns are an excellent opportunity to remind the audience about the brand, convey the holiday vibe and increase sales. We will share a few examples of marketing campaigns that will inspire you to create your own successful promotions. Importance of Easter Promotion Campaigns Statista polls show that in 2023, more than 80%...
In a situation where every business tries to emphasize the positive aspects of its products and hide the negative ones, customers value transparency in advertising the most. Honesty helps to build trust, which turns into engagement and later into loyalty. That's why most market leaders today try to avoid actions and messages that mislead consumers to obtain positive business results. Let's see why transparency has become a new trend, what its advantages are, and how to make it a key...