Top 35 E-commerce Marketing Tools Review for 2025

E-commerce marketing tools allow businesses to keep up with competition and achieve growth. To be successful, businesses need to do more than offer great products. Finding new leads and nurturing relationships with existing customers are also vital. Marketing tools allow us to do it more efficiently, especially with the emergence of various AI tools. 

So whether you're just setting up an e-commerce business or want to optimize and scale up an existing one, you're in the right place. In this article, we will examine the top marketing tools in 2025.

Conversion Rate Optimization (CRO) Tools

Conversion Rate Optimization (CRO) tools are essential for enhancing the effectiveness of your e-commerce website. These tools help identify bottlenecks and optimize user interactions to boost conversion rates, ultimately increasing revenue.

Claspo

Main functions

Claspo is a platform for creating the best website widgets, including pop-ups, floating bars, and launchers. With our intuitive drag-and-drop editor and extensive template library, you can create widgets in minutes without design or coding skills and get great business results.

According to Virtue Market Research, website pop-ups can increase conversion rates and sales of e-commerce websites by up to 40% and 70%, respectively. Why go far for successful cases? The MAUDAU e-commerce platform used Claspo widgets and achieved a 15% increase in product additions to the cart and a 19% increase in transactions. Repeat and exceed their success!  Employ Claspo as one of the best e-commerce marketing tools for various purposes:

• Collect user emails and phone numbers to strengthen your lead generation strategy,
• Promote your special offers and promotional codes to increase sales,
• Use exit-intent widgets for last-minute offers to reduce cart abandonment rates,
• Conduct surveys of site visitors to gain valuable insights and improve your strategy,
• Offer contact buttons and forms made with call-back templates to resolve all shopper questions promptly,
• Promote your social media and make website content easily shareable to strengthen your omnichannel strategy,

...and so much more.

Specifics of use

• 700+ ready-made templates and an intuitive editor allow you to create visually attractive widgets in 5 minutes.
• Our widgets easily adapt to desktop and mobile website versions, which provides an excellent browsing experience for users of different devices.
• Promote your limited-time offers with our relative timer that starts a countdown for each shopper individually as soon as they see your widget.
• With our geotargeting, you can show personalized widgets to shoppers from selected countries, regions, and even cities.
• You can create several language versions of one widget, which will then be displayed in the language of the shopper’s browser or the one they selected on the website.
• Pre-configured display rules, including automatic protection against simultaneous appearance and overlapping, ensure that your widgets do not annoy site visitors.
• Integrate Claspo with selected ESP, CRM, and CDP platforms (including many of those you will find below) for quick data transfer and shopper promotion through your sales funnel.
• Conduct A/B testing of any widget elements to understand what resonates best with your audience and optimize your strategy.
• Embed our widgets to any CMS via Google Tag Manager or just install the Claspo app on the Shopify App Store.

Price

Claspo is one of the most affordable e-commerce marketing tools. Our free lifetime plan gives you access to all our advanced features without restrictions. Get your first results without spending a penny, and upgrade your plan when your strategy requires it. Once that time comes, you can choose from our four paid subscription plans ranging from $10 to $50 per month (or $100 to $500 per year). Also, feel free to contact our customer success manager to develop an individual plan to suit your unique needs.

Stripo 

Or

Main functions

Stripo is a flexible email template builder that reimagines the entire email production process. It features a drag-and-drop editor that makes it easy for marketers to build emails—no coding required. For those who want more control, Stripo also includes an HTML code editor within the same workspace, allowing users to design quickly and add custom touches without switching modes. With built-in tools for interactive content, reusable modules, and testing, teams can create polished emails faster and more consistently. One-click export to 80+ platforms—including Mailchimp, Gmail, and HubSpot—ensures a smooth workflow from design to send.

Specifics of use

• Stripo’s drag-and-drop builder and optional HTML editor make it suitable for both beginners and experienced email marketers and designers.
• Its library of over 1,600 customizable templates helps speed up campaign creation across different industries and use cases.
• A true WYSIWYG interface ensures that what users design is exactly what subscribers will see in their inboxes.
• Users can easily create interactive elements like quizzes, surveys, and star ratings, then insert them into emails using any editor.
• Modular design features allow teams to save and reuse blocks, making it easier to maintain consistency across campaigns and streamline email production.

Price

Stripo offers a free plan with essential features and a set number of exports per month, ideal for individuals exploring the platform. Paid plans start at around $15/month, unlocking more exports, advanced modules, and integration options. Medium and Pro tiers include additional tools for team collaboration, user roles, and project management. Pricing is based on features and team size, giving users flexibility as their needs grow.

Optimizely

Main functions

Optimizely is a platform for A/B testing, multivariate testing, and personalization. It allows you to test different versions of your web pages or products to see which ones perform better with the audience. The platform supports extensive experimentation across websites, mobile apps, and connected devices. Optimizely also integrates machine learning to offer predictive insights that can improve testing strategies. With it, you can tailor content to individual user preferences, which is great for improving personalization. 

Specifics of use

• Optimizely is designed for ease of use with a visual editor that lets you make changes to a webpage without any coding knowledge. 
• It integrates seamlessly with a wide range of CMS and analytics tools, enhancing its flexibility.
• The platform provides real-time results and detailed analytics that help you understand the impact of different test variants. 
• It supports enterprise-scale deployments with robust security and compliance features.

Price

Pricing is based on the scale and specific needs of the business. Optimizely requires you to contact their sales team for a personalized quote.

Hotjar

Main functions

Hotjar is one of the best marketing tools for e-commerce when it comes to user research. This tool is designed to understand user behavior on websites through heatmaps, session recordings, and user feedback tools like surveys and polls. The heatmaps show where users click, move, and scroll, giving a visual overview of their interactions. Session recordings allow replaying specific user sessions to identify pain points or bugs. By gathering direct feedback, Hotjar helps you understand the 'why' behind user actions. It's particularly useful for UX researchers and marketers aiming to enhance user experience.

Specifics of use

• Setting up Hotjar requires only adding a simple script to the website. Once installed, it starts collecting data instantly without impacting site speed due to its lightweight design. 
• The tool has a user-friendly dashboard that presents all data in an easily digestible format.
• Hotjar supports responsive designs, ensuring accurate data collection across devices. 
• This tool is ideal for SMEs and larger enterprises focused on optimizing user experience without extensive technical input.

Price

Hotjar offers a basic free version with limited capabilities. Paid plans start at €39 per month and include more comprehensive features and data storage. The most extensive plan costs €213. 

Crazy Egg

Main functions

Crazy Egg is another marketing platform that can help you visualize how users interact with your site. It uses tools like heatmaps, scroll maps, and overlay tools to track clicks. It provides clear visual data that shows what elements attract the most attention and where users lose interest. 

Crazy Egg's A/B testing feature allows users to directly test changes to their web pages against the current design to see which performs better in terms of user engagement. The platform also offers insights into the effectiveness of different page elements, helping to drive conversion optimization strategies.

Specifics of use

• Crazy Egg is easy to set up and integrates with popular website platforms like WordPress, Shopify, and Squarespace. 
• Its intuitive dashboard provides actionable insights through visual reports that help marketers make informed decisions quickly. 
• Crazy Egg supports detailed segmentation, allowing users to view behavior by traffic source, device, operating system, and other criteria. 
• The tool's ability to record user sessions and then play them back helps pinpoint usability issues. This makes Crazy Egg a versatile tool suitable for businesses of all sizes keen to improve their web user experience.

Price

Crazy Egg offers a range of pricing plans, with basic features starting at $24 per month and more advanced features available at higher prices.

Social Media Marketing Tools

Social media marketing tools streamline the process of managing multiple social media accounts, enabling businesses to plan, execute, and analyze their social media strategies effectively. These tools help save time, enhance engagement, and increase visibility across platforms.

Hootsuite

Main functions

Hootsuite is one of the most comprehensive e-commerce marketing tools for social media management. It allows users to monitor and manage multiple social networks from a single dashboard. Hootsuite supports scheduling posts, curating content, and engaging with followers across various platforms like Facebook, X, Instagram, and LinkedIn. 

Hootsuite also provides analytics tools to track social media performance and ROI, and it can integrate with over 150 apps to enhance its functionality.

Specifics of use

• The platform offers automated scheduling features, ensuring that content is posted at optimal times for audience engagement. 
• It provides comprehensive analytics reports that help measure the effectiveness of social media campaigns. 
• Hootsuite is particularly effective for organizations that need to manage a large volume of social media interactions and analyze detailed metrics. However, it is designed for businesses of all sizes. Its dashboard supports team collaboration by allowing multiple users to manage posts and respond to social media interactions.

Price

Hootsuite offers several pricing tiers, starting with a Professional plan at $99 per month, which includes 1 user and 10 social profiles. The Team plan costs $249 per month and supports 3 users and 20 profiles. Larger businesses can opt for the Enterprise plan, starting from 5 users and 50 profiles at a custom price.

Buffer

Main functions

Buffer is a user-friendly social media management tool focused on scheduling posts, analyzing performance, and managing all your accounts from one intuitive interface. It supports various social media platforms, including X, Facebook, Instagram, LinkedIn, and Pinterest. Buffer also allows for creating detailed posting schedules, which can be customized for each social network. Its analytics tools help understand audience engagement and refine strategies based on performance data.

Specifics of use

• Buffer is known for its clean and straightforward interface, making it ideal for small to medium-sized businesses or individuals new to social media management. 
• The tool provides features for planning and dispatching content across multiple channels simultaneously. 
• Buffer's analytics provide insights into post performance and audience demographics, which are crucial for optimizing future content. 
• The platform offers a browser extension and mobile apps, making social media management accessible anywhere.

Price

Buffer offers a free plan with basic features for up to 3 social channels. The Essentials plan is priced at $6 per month per social channel and includes additional features like analytics and team collaboration tools. The priciest plan is Agency, which costs $120/month.

Sprout Social

Main functions

Sprout Social is a robust social media management tool that offers deep analytics, social listening, and engagement features. It enables businesses to publish content, schedule posts, and respond to social interactions across multiple platforms. Sprout Social's strength lies in its detailed analytics and custom reports that provide actionable insights into social media strategy effectiveness. The tool also offers CRM features, allowing teams to better understand and communicate with their audience.

Specifics of use

• Sprout Social is geared toward medium to large businesses and agencies that require extensive social media reporting and management features. 
• The platform offers a unified Smart Inbox that gathers messages from all social profiles, helping users manage engagement efficiently. 
• It supports team collaboration, allowing multiple team members to contribute and monitor social media efforts. 
• Sprout Social's advanced listening tools help in tracking keywords, competitors, and industry trends, making it a powerful tool for strategic planning.

Price 

Sprout Social's pricing starts with the Standard plan, which costs $199 per user per month and includes complete social media management tools for up to 5 social profiles. The Advanced plan is $399/month, and there's also a custom Enterprise plan.

SocialBee

Main functions

SocialBee is an AI-powered social media management tool for small business owners and digital marketers that helps them build brand loyalty by automating social media content, scheduling posts across all major social media platforms, and delivering tailored engagement strategies, saving time while maximizing reach and conversion.

Specifics of use

• SocialBee’s AI-powered Copilot helps you generate captions, create images, and build a custom posting strategy tailored to your brand.
• With Canva, GIPHY, and Unsplash integrations, SocialBee lets you design engaging visuals and share eye-catching content across your social platforms in just a few clicks.
• SocialBee’s unified social inbox makes it easy to manage comments, mentions, and DMs across all your social media accounts from a single dashboard, ideal for engagement and reputation management.
• Collaboration in SocialBee is seamless, with role-based permissions, content approval workflows, and internal feedback tools for teams and agencies managing social content together.

Price

SocialBee offers a free 14-day trial, no credit card required. The Bootstrap plan starts at $29/month, making it ideal for individuals managing up to five social profiles. For growing teams, the Accelerate plan at $49/month includes additional profiles. Larger teams and agencies can opt for the Pro plan at $99/month, which supports up to 25 profiles.

Email Marketing Tools

Email marketing tools are essential for crafting, sending, and tracking email campaigns that engage subscribers and drive sales. These tools help marketers automate workflows, segment audiences, and analyze the effectiveness of their campaigns, ultimately enhancing communication and maximizing ROI.

Mailchimp

Main functions

Mailchimp is one of the most versatile marketing tools for e-commerce when it comes to email marketing. It allows users to design and send newsletters, create automated campaigns, and segment lists based on subscriber behavior. Additionally, Mailchimp offers tools for A/B testing, integrated advertising campaigns, and detailed analytics to track engagement, clicks, and conversions. 

The platform supports e-commerce integrations that help tailor marketing efforts based on customer purchase behavior. It also added AI generative tools to help you automate your workflow.

Specifics of use

• Mailchimp is user-friendly, making it a popular choice among small businesses and independent marketers. 
• Its drag-and-drop email builder and range of customizable templates make campaign creation straightforward. 
• Users can set up complex automation workflows to send targeted emails triggered by specific actions, such as cart abandonment or a new subscriber. 
• Mailchimp also offers CRM capabilities, allowing businesses to maintain detailed profiles of each subscriber to enhance personalization and targeting.
• It's easily integrated with various other popular tools, including Claspo.

Price

Mailchimp offers a free plan for up to 2,000 contacts and 10,000 sends per month, with daily sending limits. Paid plans start at $20 per month for the Standard package, which includes additional features like A/B testing and 24/7 support. More advanced features, including segmentation and multivariate testing, are available in higher-tier plans, with prices increasing based on the number of contacts.

Klaviyo

Main functions

Klaviyo is a specialized email marketing platform for e-commerce businesses. It excels at data integration, pulling data from e-commerce platforms, POS systems, and other marketing tools to create targeted and personalized email campaigns. Klaviyo offers features like segmentation, automated workflows, and dynamic content, which are crucial for maximizing user engagement and sales conversions. Of course, it also enhances its work with AI capabilities.

Specifics of use

• Klaviyo integrates deeply with e-commerce platforms such as Shopify, BigCommerce, and Magento, allowing for seamless synchronization of customer data and behaviors. 
• The platform enables highly personalized email campaigns based on detailed customer interactions, such as past purchases or browsing history. 
• Klaviyo’s analytics provide clear insights into the revenue driven by specific emails or campaigns, which helps refine marketing strategies.

Price

Klaviyo has a free plan to get to know the platform. The basic email plan starts at $45/month and email+sms at $60/month. You will pay more if you need more monthly credits (the credit equivalent depends on location as the prices of SMS/MMS vary). 

ConvertKit

Main functions

ConvertKit is tailored for creators and small businesses. It focuses on automation and subscriber engagement through intuitive email sequences and tagging systems. It supports the creation of sign-up forms, landing pages, and automated email sequences and offers robust tagging and segmentation capabilities to manage subscribers effectively.

Specifics of use

• ConvertKit is designed with a minimalistic user interface that helps users focus on building personal connections with their audience. 
• The email editor is straightforward, emphasizing content over complex design, making it ideal for bloggers, podcasters, and digital marketers. 
• ConvertKit facilitates easy migration from other platforms, which is a bonus for users looking to switch services without hassle.

Price

ConvertKit offers a free plan for up to 1,000 subscribers, which includes unlimited landing pages and forms, email broadcasts, and community support. Their paid plans start at $9 per month and include additional features such as automated funnels and sequences.

Reply.io’s AI Sales Email Assistant

Main functions

Reply.io is one of the newer marketing tools for e-commerce and relies on AI as a primary tool. Its AI Sales Email Assistant is designed to optimize B2B communication. It automates the creation and personalization of sales emails and leverages AI to draft emails tailored to each recipient, increasing the likelihood of engagement and response. The tool integrates with various CRM systems to ensure all communications are logged and tracked accurately.

Specifics of use

• This tool is particularly beneficial for sales teams looking to streamline their outreach efforts. 
• It allows for the automation of follow-ups based on recipient actions (such as opens or clicks) and provides detailed analytics on campaign performance. 
• Reply.io’s AI capabilities help refine messaging based on responses and interaction patterns, making each campaign smarter than the last.

Price

The platform has a free plan. The paid ones start from $49/month, and that's where you get the AI capabilities. Higher-tier plans offer more advanced features like direct calls, task management, and integrations, with prices varying based on the inclusion of additional features and team size.

Search Engine Optimization (SEO) Tools

SEO tools are crucial for analyzing and improving a website's visibility in search engine results. They provide insights into keyword rankings, competitor analysis, backlink opportunities, and more, helping to refine and optimize SEO strategies.

SEMrush

Main functions

SEMrush is an all-in-one SEO toolkit that provides comprehensive data on organic traffic, backlinks, keyword research, and competitive insights. It offers tools for SEO audits, tracking rankings, and identifying opportunities for gaining organic search visibility.

Specifics of use

• SEMrush is an e-commerce marketing tool specifically designed for SEO professionals and marketers who need detailed insights into the SEO performance of their own and competitors' websites. 
• It provides various analytics reports that help users understand search data, optimize their web pages, and create effective content for their target audience.

Price

The pricing for SEMrush starts at $129.95 per month for the Pro plan, which includes basic tools for SEO, PPC, and content projects. The Guru and Business plans offer more advanced features and increased capacity, priced at $249.95 and $499.95 per month, respectively.

Moz

Main functions

Moz offers a suite of tools for increasing search engine visibility and improving inbound marketing. Key features include site audits, keyword research, link-building tools, and Moz's proprietary Domain Authority metric.

Specifics of use

• Moz is particularly user-friendly, making it suitable for both beginners and experienced SEOs. 
• It focuses on providing practical recommendations and data-driven insights for optimizing websites and increasing search engine rankings.

Price

Moz Pro starts at $99 per month for the Standard plan, which includes all the basic SEO tools. More comprehensive features are available in the Medium, Large, and Premium plans, which range from $179 to $599 per month. The platform also offers a range of free tools with a narrower focus that might be interesting for beginners or professionals not specializing in SEO specifically.

Ahrefs

Main functions

Not strictly an ecommerce marketing tool, Ahrefs is exceptionally useful in the niche. It is widely recognized for its advanced backlink analysis tools, keyword research, and competitive analysis features. It offers a Site Audit tool, which helps to identify SEO issues on a website, and a Site Explorer, which provides insights into organic search traffic and backlink profiles.

Specifics of use

• Ahrefs is favored by SEO professionals and content marketers for its depth of data and accuracy. 
• It's particularly strong in backlink analysis, helping users understand the link profiles of their own sites as well as those of their competitors.

Price

Ahrefs offers four pricing tiers starting at $129 monthly for the Lite plan. The higher tiers offer more advanced features and greater data access.

Serpstat

Main functions

Serpstat is an multifunctional SEO suite that brings together rank tracking, competitor analysis, site auditing, keyword research and backlink analysis in a single dashboard. It provides clear reports and visualizations to help you find top keywords, technical issues and link-building opportunities.

Specifics of use

Perfect for e-commerce businesses, in-house SEO teams and agencies seeking straightforward, actionable data. Key highlights include:

• Easy-to-use rank tracking to monitor your SEO progress.

• AI Overview insights to stay ahead in the industry.

Price

Plans start at $69/month for the Individual tier—ideal for freelancers and small businesses. The Team plan is $129/month, and the Agency plan is $499/month, both offering higher query limits, multiple user seats and white-label reporting.

Content Creation and Management Tools

Content creation and management tools help streamline the process of content production, from ideation and creation to publishing and analysis. These tools help marketers craft compelling content and manage it efficiently across multiple platforms. We'll skip ChatGPT as an obvious choice and focus on some other AI tools. 

Jasper AI

Main functions

Jasper AI is a tool designed to help with content creation by generating high-quality text for various formats. It supports over 25 languages and provides templates for specific content types, such as blog posts, emails, and social media updates.

Specifics of use

• Jasper AI is geared towards marketers and content creators who need to produce large volumes of content regularly. 
• It offers features like tone adjustment, style guides, and content improvement suggestions to enhance the quality of outputs.

Price

Jasper AI offers plans starting at $29 per month for basic features, with higher tiers providing more advanced capabilities and higher content output limits.

Grammarly

Main functions

Grammarly is a writing assistant that helps users correct grammar, spelling, punctuation, and style in their writing. It integrates with various platforms to offer real-time suggestions and improvements for any text, enhancing clarity and correctness. Recently, it has also been enhanced with AI features.

Specifics of use

• Grammarly is essential for content creators who want to ensure their writing is error-free and polished. 
• It works across email, documents, and web content, providing versatile support for all types of writing.

Price

Grammarly offers a free version with basic writing corrections. Premium plans, which are billed annually, start at $12 per month and include more comprehensive writing suggestions, style guides, and plagiarism detection.

Hemingway App

Main functions

The Hemingway App focuses on improving the readability of text. It analyzes text to identify complex sentences, passive voice, adverbs, and difficult words, suggesting simplifications to make writing clearer and more engaging.

Specifics of use

• This tool is ideal for writers and editors who aim to make their content more accessible and impactful. 
• It offers both a web-based interface and a desktop application, allowing for flexible usage.

Price

The Hemingway Editor has a free version that covers most of its features. The paid plans start at $10/month and offer AI capabilities to rewrite the text. 

WordPress

Main functions

We can't escape mentioning WordPress on our list of best marketing tools for ecommerce. WordPress is a widely used content management system (CMS) that allows users to create, edit, and publish digital content. It offers extensive customization options through themes and plugins, making it suitable for websites ranging from simple blogs to complex commercial sites.

Specifics of use

• WordPress is favored by bloggers, small to large businesses, and digital publishers for its flexibility and scalability. 
• It supports a vast ecosystem of plugins and themes which enhance functionality and design.
• It offers robust integrations, including with Claspo.

Price

Hosting plans on WordPress.com start at €4 per month, billed yearly. More advanced business and e-commerce plans are available. The recommended e-commerce plan costs €45/month.

Canva

Main functions

Canva is a graphic design tool that makes creating visuals for web and print easy. It offers a drag-and-drop interface and a vast library of templates, photos, fonts, and icons to produce high-quality designs for social media, presentations, flyers, and more.

Specifics of use

• Canva is ideal for marketers, social media managers, and small businesses needing to quickly create professional-looking designs without extensive graphic design skills.
• Canva offers a lot of drag-and-drop features and templates.

Price

Canva offers a free version with basic design tools and access to free templates. The Pro version, offering more advanced features like brand kits and background remover, costs $120/year.

Influencer Marketing Tools

Influencer marketing tools help brands connect with influencers, manage campaigns, and measure the impact of their influencer partnerships. These tools streamline the process of identifying, collaborating with, and tracking the effectiveness of influencers.

Upfluence

Main functions

Upfluence is a comprehensive influencer marketing platform that allows brands to identify relevant influencers, manage influencer relationships, and analyze the impact of their campaigns. It integrates with social media platforms and e-commerce tools to provide real-time insights into influencer performance and audience engagement.

Specifics of use

• Upfluence is ideal for brands looking to run self-service influencer campaigns. 
• It offers features like influencer discovery, campaign management, and payment processing within a single platform, simplifying the workflow of influencer marketing.

Price

Upfluence pricing is available upon request and typically involves a custom quote based on the scale of the user's needs and the specific features required.

AspireIQ

Main functions

AspireIQ is a platform for effectively building and managing influencer relationships. It supports finding and collaborating with influencers, creating content, and measuring ROI. AspireIQ stands out for its strong focus on creating authentic brand-influencer relationships and generating high-quality content.

Specifics of use

• AspireIQ is designed for medium to large brands that require robust tools for managing multiple influencer campaigns simultaneously. 
• It offers a database of verified influencers and tools for managing contracts, content approvals, and campaign analytics.

Price

AspireIQ also customizes its pricing based on the services and scale of operations. Interested businesses need to contact AspireIQ directly for a tailored quote.

Grin

Main functions

Grin is an end-to-end influencer marketing platform that helps brands manage their influencer relationships as part of a larger e-commerce strategy. It features tools for influencer discovery, relationship management, and campaign performance analytics.

Specifics of use

• Grin integrates directly with e-commerce platforms like Shopify to link influencer campaigns with sales data, providing clear ROI metrics. 
• It is beneficial for brands that sell products online and use influencer marketing to drive sales.

Price

Grin offers custom pricing, which varies based on the features and scale the brand requires. Prospective users must contact Grin for a personalized pricing plan.

Influencity

Main functions

Influencity is a tool that offers comprehensive features for planning, executing, and analyzing influencer marketing campaigns. It provides a powerful AI-driven analytics platform to identify the best influencers for your brand, predict campaign performance, and measure the effectiveness of each campaign.

Specifics of use

• Influencity is suitable for brands and agencies that need detailed analytics and predictive tools to optimize their influencer strategies. 
• The platform allows for detailed campaign planning, influencer management, and result tracking, making it a robust tool for managing influencer relationships.

Price

The basic plan starts at $158/month for up to 5,000 influencers discovered per month and one user. Other options include more robust functionality with custom prices for the Enterprise level.

Customer Relationship Management (CRM) Tools

CRM tools help businesses manage interactions with customers and prospects, streamline processes, and improve profitability. These systems are crucial for maintaining customer information, tracking interactions, and automating sales and marketing processes.

Salesforce

Main functions

Salesforce is one of the best marketing tools for e-commerce when it comes to CRM solutions. It offers extensive sales management, Salesforce for customer service, marketing automation, and business analytics features. It is highly customizable and integrates well with other business applications, providing a comprehensive ecosystem for managing customer relationships.

Specifics of use

• Salesforce is ideal for businesses of all sizes needing a scalable and flexible solution to manage customer interactions and data. 
• It supports various industries with specific solutions tailored to individual sector needs, such as healthcare, finance, and retail.

Price

Salesforce offers several pricing tiers, starting with the Essentials plan at $25 per user per month for basic CRM functionalities. More advanced plans, such as Sales Cloud and Service Cloud, start at $75 per user per month, providing additional features and capabilities.

HubSpot

Main functions

HubSpot offers a full suite of software for marketing, sales, and customer service, with a completely free CRM at its core. It helps businesses attract visitors, convert leads, and close customers. The platform integrates with various tools to facilitate inbound marketing strategies, such as lead routing in Hubspot, including email marketing, social media, and content management.

Specifics of use

• HubSpot is particularly beneficial for small to medium-sized businesses that require an easy-to-use platform that integrates various aspects of digital marketing and CRM. 
• Its user-friendly interface and extensive training resources make it accessible to businesses without dedicated IT support.

Price

HubSpot offers a set of free tools. The Marketing Hub Starter version costs $15/month, while the Marketing Hub Professional version starts at $800/month. 

Zoho

Main functions

Zoho CRM is part of the larger suite of Zoho applications designed to help businesses of all sizes attract, retain, and satisfy customers. It offers features such as sales automation, marketing automation, and lead management and comes with powerful analytics and customizable modules.

Specifics of use

• Zoho CRM is well-suited for small to large businesses that require a customizable and cost-effective solution for managing customer relationships. 
• It supports over 20 languages and is used worldwide by a variety of industries.

Price

Zoho CRM offers a free version for up to three users. Paid plans start at $14 per user per month for the Standard edition, with higher tiers offering more advanced features at $23, $40, and $52 per user per month.

Freshsales

Main functions

Freshsales is a dynamic, AI-powered CRM solution by Freshworks designed for high-velocity sales teams. It integrates sales force automation, marketing automation, chat, and telephony in one solution to provide businesses with comprehensive insights into their customer interactions.

Specifics of use

• Freshsales allows a full view of the customer journey, enabling sales teams to track customer behavior from initial contact to final sale. 
• The platform includes AI-powered lead scoring, built-in phone, email, activity capture, and user behavior tracking. This helps sales teams prioritize and engage with leads effectively.

Price

Freshsales offers a free version with limited features that are suitable for small teams. Paid plans start at $15 per user per month when billed annually, and higher-tier plans include more advanced features.

Marketing Automation Tools

Let's move to the next section of the best ecommerce marketing tools. Marketing automation tools help businesses automate their marketing processes, streamline workflows, and increase operational efficiency. These tools are crucial for managing large-scale marketing campaigns, providing analytics, and integrating various marketing channels.

ActiveCampaign

Main functions

ActiveCampaign combines email marketing, marketing automation, sales automation, and CRM capabilities to provide a unified platform for small businesses to manage their marketing efforts. It excels in creating complex, automated marketing sequences that personalize interactions based on user behavior.

Specifics of use

• ActiveCampaign is ideal for businesses that need detailed automation capabilities alongside traditional email marketing tools. 
• It has a user-friendly interface.
• The tool offers integration with over 850 third-party applications.

Price

ActiveCampaign pricing starts at $9 per month for the Lite plan, which includes basic email marketing and marketing automation features. More comprehensive plans are available, offering CRM features and advanced integrations. Prices increase based on the number of contacts and features required. The most costly Enterprise plan is $259/month. 

Adobe Marketo

Main functions

Marketo, part of Adobe Experience Cloud, is a comprehensive marketing automation platform for medium to large enterprises. It offers email marketing, lead management, revenue attribution, and analytics capabilities to create personalized experiences across multiple channels.

Specifics of use

• Marketo is widely used by B2B organizations to automate complex marketing processes and align sales and marketing teams. 
• It provides deep insights into marketing campaigns, helping businesses measure performance and optimize their strategies.

Price

Marketo does not publicly disclose its pricing, as it offers highly customizable solutions tailored to the needs of large enterprises. Interested businesses must contact Marketo directly for a quote based on their specific requirements.

Zapier

Main functions

Zapier is a tool that connects different apps and services to automate workflows. It allows users to create automated tasks, known as Zaps, which can automate parts of their business processes without the need for manual intervention.

Specifics of use

• Zapier is useful for businesses of all sizes looking to integrate and automate workflows across different web applications. 
• It supports thousands of apps, including those for CRM, email marketing, social media, and customer support.

Price

Zapier offers a free plan with a limited number of tasks per month. Paid plans start at $19.99 per month when billed annually, offering more tasks and access to premium apps.

Keap

Main functions

Keap is a comprehensive marketing automation and sales platform designed for small businesses. It combines CRM, email marketing, and e-commerce functionalities into a single integrated system to help users capture leads, nurture them, and close sales efficiently.

Specifics of use

• Keap is particularly useful for small businesses looking to streamline their sales and marketing processes without juggling multiple tools. 
• It offers robust automation features that handle repetitive tasks like email follow-ups, billing, and contact management, freeing business owners to focus on more strategic activities.

Price

Infusionsoft pricing starts at $159 per month, which includes CRM, marketing automation, and sales automation features. The price increases with additional contacts and users.

Analytics and Reporting Tools

Analytics and reporting are essential marketing tools for ecommerce. They are needed for measuring the effectiveness of marketing campaigns and making data-driven decisions. These tools help businesses track metrics such as traffic, conversions, engagement, and ROI.

Google Analytics

Main functions

Google Analytics is a free tool that provides detailed insights into website traffic and user behavior. It allows businesses to analyze visitor data, understand how users interact with their site, and optimize their marketing and content strategies based on these insights.

Specifics of use

• Google Analytics is widely used by businesses of all sizes to monitor website performance. 
• It integrates with Google Ads and other Google services, making it a powerful tool for measuring the success of online marketing campaigns and understanding customer pathways.

Price

Google Analytics is available for free. An advanced version, Google Analytics 360, is offered to enterprises that require more detailed features and data integrations and is priced at several thousand dollars per month.

Kissmetrics

Main functions

Kissmetrics provides advanced analytics for online businesses, focusing on individual visitor behavior and cohort analysis. It helps businesses track the entire customer journey and provides insights that improve conversions and retention.

Specifics of use

• Kissmetrics is suitable for e-commerce sites, digital product companies, and anyone who needs to understand the impact of their customer engagement strategies in depth. 
• It offers detailed insights into how individual users interact with the site and how these interactions impact revenue.

Price

Kissmetrics pricing varies based on the scale of the business and specific needs. Interested businesses need to contact Kissmetrics for a customized quote.

Mixpanel

Main functions

Mixpanel allows businesses to analyze user interactions with web and mobile applications, providing insights into user behavior, engagement, and retention. It offers powerful tools for event tracking, funnel analysis, and user segmentation.

Specifics of use

• Mixpanel is particularly useful for businesses that need to understand how users interact with their products. 
• It allows for deep data analysis, with customizable reports and dashboards to help inform product development and marketing strategies.

Price

Mixpanel offers a free plan with limited core analytics. Paid plans start at $25 per month and scale up based on data points and features included.

Heap

Main functions

Heap is a digital insights platform that automates the collection of every user interaction on websites and mobile apps, making it an excellent tool for e-commerce business owners. It captures all clicks, taps, swipes, form submissions, and more without the need for manual tracking setup. This comprehensive data collection helps users understand the full user journey and optimize their e-commerce strategies effectively.

Specifics of use

• Heap is particularly beneficial for e-commerce sites because it allows owners to track how customers interact with their online stores from the first visit to the purchase. 
• This tool provides insights into which features drive engagement and sales, helping to refine user interfaces and improve conversion rates. 
• Heap also supports A/B testing and integrates with popular e-commerce platforms like Shopify, allowing for seamless data synchronization and deeper analytics.

Price

Heap offers a free plan with basic features suitable for smaller e-commerce businesses. The pricing for premium plans is not publicly disclosed and depends on the volume of data and the scale of the business. E-commerce owners interested in advanced features and capabilities are encouraged to contact Heap directly for a customized quote.

Conclusion

The digital marketing landscape is vast, and various marketing tools for e-commerce are available to assist with nearly every aspect of your work. From SEO and social media to email marketing and analytics, the right tools can make a significant difference in the effectiveness and efficiency of your strategies and campaigns. When selecting tools, consider your specific goals, budget, and the scale of your operations to ensure that you choose solutions that will not only meet your needs but also integrate well with your existing systems and processes. Whether you're a small business or a large corporation, investing in the right technology will help you achieve your marketing objectives and drive business growth.