12 Ways to Generate More Leads from Your Website
Getting leads from your website isn’t just about good-looking design or having a great copy. User experience, forms, and website performance, all contribute to how effectively your site attracts potential customers. When optimized correctly, these elements create a strong and, most importantly, converting funnel for your lead generation and growth.
If you're looking to effectively generate leads from your website, here are 12 ways to use lead capture forms to get the most out of the incoming traffic.
How to Optimize Your Sales Lead Generation Funnel on a Website
Lead generation is to get people’s details and then convince them why your product is worth their time (and money). Maybe you’re asking for an email in exchange for a freebie, or getting a phone number for a free demo. Whatever the goal, the right form at the right time can turn maybe later into take my email.
Build Your Funnel From the Bottom Up
Most businesses focus on driving traffic. However, even a flood of visitors won’t increase your leads through your website if you lack a well-structured funnel. You’ve likely heard the funnel analogy a million times: awareness → interest → decision → action. However, instead of optimizing from the top down, start at the bottom—where conversions happen—and work your way up.
Think of your website as a guided journey. Before a visitor turns into a lead, they need a clear and compelling reason to take action. What is that action? Booking a demo? Requesting a quote? Downloading a resource? First, define your goal (maybe it’s a sale, maybe it’s a product demo request), then map out the exact steps that will guide leads through your website until they get to your lead form.
Every element in your funnel should support that end goal. If a step adds friction, reconsider it. The smoother the path, the higher the conversions.
Be Memorable at Every Step of the Journey
Your website isn’t just a lead-generation tool, it’s an experience. And the more memorable and valuable that experience is, the more likely visitors are to take action.
From the moment someone lands on your page, they’re subconsciously asking:
- “Do I trust this brand?”
- “Is this relevant to me?”
- “What should I do next?”
If the answers aren’t clear, they’ll leave. Your lead capture form is often the first real interaction someone has with your brand. If it’s smooth, simple, and gives them something valuable in return, they’ll remember you, for the right reasons. Whether it’s a sign-up, a freebie, or a demo request, your form should feel like a natural next step—quick and worth their while.
But the journey doesn’t stop there. Building trust, reinforcing credibility, creating an intuitive experience, and keeping leads engaged continue beyond the first interaction.
Learn How Your Customers Think
No matter how well-designed your site is, it will not convert if it doesn’t align with your visitors’ behavior. What is the best way to get more leads from the website? Dive into the data.
Instead of guessing, use behavioral analytics to understand how users interact with your site:
- Heatmaps show where people click, scroll, and drop off.
- Session recordings reveal real-time user struggles.
- Surveys collect user data and feedback.
But it’s not just about numbers, qualitative insights matter too. Conduct user surveys (we’ll show how Claspo can help later) and analyze customer feedback.
It’s also worth noting to pay attention to keyword research and search engine optimization (SEO). SEO is usually the #1 strategy used to generate leads from a website. Someone searching for “how to XYZ” likely needs educational content, while a search for “best XYZ” signals a purchase intent.
When you align your content and tactics with user behavior, you don’t just get leads from your website, you create an experience that feels intuitive and valuable.
12 Ways How to Get More Leads from Your Website
Let’s explore lead-capturing best practices using embedded and floating forms, such as sticky bars and popups. Based on our experience at Claspo and how our users use it effectively, we'll show you how to get more leads from your website and share proven tips to help you optimize your lead-generation strategy.
1. Put Conversion Rate Optimization at the Top of Your To-do List
Many businesses focus on driving more traffic, believing that higher numbers will yield more leads from a website. But more traffic won’t fix a broken funnel. That’s why conversion rate optimization (CRO) should be a top priority. If your lead gen forms aren’t up to the task, all that traffic will just pass you by.
✅Focus on refining those forms. Keep them simple, clear, and give visitors a reason to trust you. When your forms are optimized, conversions will follow, and your traffic will actually start paying off.
Even a slight improvement in conversion rate (from 2% to 3%) can result in 50% more website leads without increasing traffic. CRO helps you:
- Maximize ROI — More leads from the same traffic means lower customer acquisition costs.
- Identify and fix conversion blockers — Slow load times, confusing layouts, or weak CTAs might be driving potential leads away.
- Improve user experience — A site that feels intuitive and engaging keeps users moving forward.
But CRO isn’t just about making tweaks, it’s about tracking the right metrics to understand what’s working and what’s not. Here are key performance indicators (KPIs) to focus on:
- Form conversion rate — How many visitors complete and submit your lead forms?
- Bounce rate — Are users leaving too soon without taking action?
- Time on page & engagement rate — Do visitors actually engage with your content, or are they skimming and leaving?
- Click-through rate (CTR) — Are your CTAs compelling enough to get clicks?
- Lead quality & follow-up success — Are you capturing leads that convert into customers?
✅The strategy? Test everything. From the color of your CTA button to a complete overhaul of your form—experiment with it all. You won’t know what works until you test it, and even small changes can make a big difference.
2. Say Hello with Your Landing Page Form
Your landing pages work best for lead capture. A well-placed form ensures that visitors don’t leave without engaging, whether they’re new users exploring your brand or potential customers ready to take action.
However, there’s no one-size-fits-all approach to your lead generation efforts, the form’s layout should match user behavior and intent.
✅Inline forms work well in the hero section or after key content, keeping sign-ups seamless.
✅Floating bars or buttons stay visible as users scroll, making it easy to take action at any time.
✅Banners in the header or mid-content sections ensure visibility, while sliders gently nudge users without disrupting their experience.
Beyond welcome offers, these forms can capture email subscriptions, demo requests, special promotions, or quick surveys. To improve conversions, test different layouts and placements. The right form at the right moment generates leads for the website without adding friction to their journey.
3. Include Relevant CTAs
A well-placed CTA is critical in lead gen web design because it guides visitors toward the next step. Generic CTAs like “Click Here” or “Submit” don’t drive action; clear, value-driven CTAs do.
On a website, CTAs should align with user intent. For example, a homepage might have “Shop Bestsellers,” while a blog post could end with “Get Your Free Guide.” Placement also matters—buttons should stand out visually, appear above the fold, and repeat strategically throughout the page.
✅In lead capture forms, CTAs directly impact conversion rates. For example, a form is likely to perform better when each step includes a micro-commitment CTA, like “Continue” instead of “Next” or “Start Free Trial” instead of “Submit.”
✅For gamified forms, action-driven CTAs such as “Spin to Win” or “Reveal My Offer” increase engagement and motivate to take action.
CTAs should also match the user’s journey. For example, a lead who downloads an ebook might receive an email with “Discover More Insights.” An abandoned cart reminder should say “Complete Your Order Now” with an urgency-driven copy. The key is to make CTAs clear, relevant, and action-oriented, ensuring users know exactly what to do next.
4. Promote Where Your Audience Roams
If you want to get noticed, meet your audience where they already are. Pages with long session durations are perfect for generating leads for your website because users are actively exploring and getting more familiar with your brand.
For SaaS, high-engagement pages include product overviews, feature descriptions, and case studies. In eCommerce, users spend more time on product pages and customer reviews.
Instead of aggressive popups, a soft lead capture approach works best.
✅ Inline Forms – Use Claspo’s inline widget to embed a form directly in the content without interrupting the user experience. Placing it after key insights or at the article’s end naturally converts engaged readers into leads.
✅ Scroll-Triggered Popups – With Claspo’s scroll-based triggers, show a popup when users reach 50-70% of a page. This targets highly interested visitors who are most likely to sign up without feeling pressured.
✅ Floating Sticky Forms – Claspo’s floating form widget keeps a discreet but always visible sign-up option on the screen. It’s perfect for users who need time to engage but want an easy way to take action when ready.
These lead capture form examples help increase website leads without disrupting engagement, ensuring that the most interested users convert at the right moment.
5. Add Lead Forms to the Pages that Get the Most Traffic
High-traffic pages drive visitors, but if bounce rates are high or session durations are low, it means users aren’t finding a reason to stay. Lead generation forms can help capture these fleeting visitors and convert into leads.
✅On pages with high traffic but low engagement, lead generation forms should be highly visible and require minimal effort. Sticky banners offering exclusive deals or resources can encourage sign-ups without disrupting browsing.
✅For pages that attract a broad audience, multi-step forms with conditional logic can be used to redirect visitors. Based on where they land, you can lead them to another page or suggest other potentially valuable content.
However, there is one thing to consider when dealing with high-traffic pages. Carefully investigate why these pages have many incoming users and low engagement. If the page ranks for irrelevant keywords, forms won’t help you increase web leads.
6. Give Away Value to Gain Access to Their Inbox
People don’t give away their email addresses for nothing. If you want to generate leads from your website, you need to offer something valuable in return, such as a discount, freebie, or exclusive access.
Email is still one of the most effective ways to connect with your audience, but getting people willing to submit that email requires a clear incentive because:
- People are more likely to share their email when they see immediate benefits.
- Instead of random subscribers, you get leads genuinely interested in your offers.
- A strong first interaction (like a discount or resource) makes new leads more likely to convert later.
In this case, there are two things to consider. Firstly, you need to match the offer to your audience.
✅E-commerce? Offer a first-time purchase discount or free shipping.
✅B2B? Provide a free report, whitepaper, or webinar registration.
✅SaaS? Let users try a free trial, demo, or get premium content.
For more ideas, check out our lead generation form templates.
Secondly, when using floating forms — trigger them at the right moment. For example, after a user spends X seconds on a page or when they scroll 50% down a blog post. Analyze your website and decide for yourself what might work best.
7. Offer Them Downloadable Content For Free
Not everyone is ready to convert on the spot, but that doesn’t mean they’re not interested. Offering free downloadable content is a great way to generate more website leads while nurturing potential customers over time.
A well-thought lead magnet, such as an eBook, checklist, case study, or report, positions your brand as a trusted resource and helps you gather contacts who are willing to hear more from you.
✅To generate more leads from your website, focus on what kind of content your audience finds most valuable and use a lead generation popup to make it easy to discover. The form should unlock the download after the user submits their email.
✅Timing is key to higher conversions. A scroll-triggered popup can engage users who are already reading a blog post. UTM-based targeting can show users industry-specific reports from paid campaigns. Embedding a form on high-traffic pages ensures visitors can easily find the resource without searching for it.
8. Use Interactive Forms Like a Quiz
✅An interactive form, such as a lead generation quiz or a multi-step form, allows you to gather useful insights and generate better-qualified leads for further lead nurturing. Quizzes appeal to human curiosity, while interactiveness motivates them to take action.
When a visitor lands on your site and sees a quiz that promises to reveal something useful—like “What’s Your Ideal Marketing Strategy?” or “How Well Do You Know Your Industry Trends?”—they’re far more likely to participate than if they were simply asked to fill out a traditional form.
The interactive nature of quizzes also lowers friction. Instead of facing a daunting set of fields all at once, users engage step by step, resulting in significantly higher completion rates.
A great example of this is how businesses use Claspo to create multi-step forms that function as quizzes or surveys. For instance, a company conducting market research might design an interactive form that asks users about their workflow and job details, offering a free guide in return.
This not only incentivizes participation but also provides the company with rich data on its audience. With this information, businesses can more effectively segment their leads, personalize their email campaigns, and tailor their product offerings based on real customer insights.
9. Increase Website Leads with Game Elements
The primary concern in lead generation website design is grabbing a visitor's attention, and gamified elements make the form noticeable. The key to gamification’s success in lead generation is how it triggers curiosity and reward-seeking behavior. People enjoy small wins, and gamified forms provide instant reward that keeps them interested.
✅Gamified forms include interactive mechanics to motivate action, making them feel more like a fun challenge rather than just another request for information.
For example, an online store can increase web leads by placing an email subscription box with a spin-the-wheel popup. In this popup, users can win a 5%, 10%, or 15% discount.
Once they sign up, their email is automatically sent to ESP, triggering a double opt-in email. If users confirm their subscription, they receive a welcome email reminding them of their discount and providing a direct shopping link.
Then, you can nurture the subscriber. If the promo code isn’t used, you can send a series of reminder emails over the next few days. If the user redeems the promo code, they move into a post-purchase email flow where you can build rapport, offer related products, or invite them to join a loyalty program.
The entire process runs automatically, ensuring that every lead is nurtured and guided toward conversion with minimal effort from your side
10. Level up Your Customer Reviews
Customer reviews aren’t just for credibility, they actively influence visitor behavior.
✅With Claspo’s customer reviews widgets, you can showcase individual testimonials or aggregated ratings from platforms like Google, Amazon, or Trustpilot, ensuring that social proof is always visible to potential customers.
Unlike traditional review sections that visitors might scroll past, these widgets appear in high-visibility areas, ensuring they get noticed. Although they don’t directly capture leads, they reinforce trust and reduce hesitation, increasing the likelihood of a visitor completing a conversion action. Try using them as a warm-up tool before displaying a lead capture widget.
For example:
First, a widget appears with a high-rating badge or a strong testimonial, subtly reassuring the visitor. Then, a lead capture form (such as a popup or inline form) follows, asking them to subscribe, book a demo, or claim an offer.
To measure their impact:
- Track engagement: Heatmaps and click tracking show if visitors hover over or interact with the informer.
- Compare conversion rates: Test lead forms with and without an informer appearing beforehand.
- Monitor drop-off reduction: In eCommerce, see if social proof lowers cart abandonment.
11. Make Use of Live Chat
Providing potential customers an immediate way to connect with your business can be a game-changer for lead generation. Live chat bridges the gap between a prospect’s interest and their decision to take action. Data show that 38% of consumers who engage in a live chat session proceed to make a purchase, proving that instant communication can directly impact conversions.
Live chat is especially valuable for industries where customers need quick answers before making a decision:
- E-commerce businesses can use it to assist with product selection.
- Real estate agencies can use this unconventional real estate lead form to schedule property viewings in real time.
- Tech companies can provide instant troubleshooting.
In all these cases, live chat removes friction from the buyer’s journey and increases the likelihood of conversion.
✅With chat widgets, businesses can redirect users to the most relevant communication channel, whether it’s WhatsApp, Telegram, Discord, or Messenger, without the need for complex integrations and expensive software like Intercom.
Placing live chat on high-traffic pages, pricing sections, or FAQ pages ensures potential leads receive assistance exactly when needed.
For live chat to work as a lead generation tool, responses must be fast and action-driven. If a prospect reaches out but doesn’t get a quick reply, the opportunity is lost. A structured support or sales process ensures that every interaction moves the user closer to conversion.
12. Use Exit-intent Technology
Exit-intent technology helps re-engage users when they’re about to leave, increasing the chances of collecting their contact information or even persuading them to complete a purchase. Data show that best exit intent pop-ups can recover up to 15% of abandoning visitors, turning them into leads or customers.
✅However, not every visitor who leaves your website is a lost opportunity. Exit-intent popups can be precisely targeted to specific user behaviors, ensuring they appear only when they can make an impact.
1️⃣ Capturing Visitors Who Leave After Viewing a Single Page
Some visitors land on your website, take a quick look, and leave without interacting. This is especially common with traffic from ads or search results, where users might not immediately find what they were looking for.
Exit-intent popups can give them a reason to stay or engage further, reducing bounce rates and turning passive visitors into leads. You can offer downloadable content, a discount, or redirect them to another page based on the intent of the page they landed on.
With Claspo, you can target these users by setting specific conditions in the builder:
- Create your form and move on to triggering settings.
- Set the exit-intent trigger only to show if a visitor has viewed just one page.
- Specify which pages should display the popup. In this case, these would likely be landing pages and high-bounce pages.
2️⃣ Recovering Abandoned Carts Before Users Leave
Cart abandonment is a major issue for eCommerce stores, where over 70% of shoppers abandon their carts before checkout. Exit intent tools can catch these users before they leave and encourage them to complete their purchases.
With Claspo’s integration of the Data Layer, businesses can show exit-intent popups only to users who have added items to their cart but haven’t completed checkout. This ensures that returning buyers or casual browsers aren’t interrupted, while those on the verge of leaving get a personalized incentive to stay.
3️⃣ Collecting Feedback From Visitors Before They Leave
Not every visitor who exits your website does so for the same reason. Instead of letting them go without understanding why, various customer exit survey templates can be used to create popups for collecting feedback. Using Claspo, you can create a multi-step exit survey that appears only when a visitor is about to leave and gather first-hand insights into what’s preventing conversions.
Parting Words: Connect, Don’t Just Collect
Your website does more than generate leads, it shapes the visitor’s experience. Engage, understand their needs, and provide value. The more valuable that experience, the more likely users are to engage, leave their emails, and return.
When you connect with your audience in a meaningful way, they’re more likely to trust you, interact with your brand, and become repeat customers. So, make every lead capture moment count, not just by getting the details, but by starting a conversation that lasts.
