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A/B Testing

Claspo Blog Testing & Analytics A/B Testing
Double Your Newsletter Signup Form Conversions with 3 Proven Strategies Double Your Newsletter Signup Form Conversions with 3 Proven Strategies Is your newsletter signup campaign effective? We thought ours was. That is until we actually checked the data and tried different approaches. In this article, we will explain how you can test the same three strategies to increase your conversion rate for newsletter signups by up to 100%. Drawing from our A/B testing experience, we'll explain how we improved offer clarity, personalized messaging for our target audience, and leveraged incentives with urgency and scarcity triggers. Note that the final stats... 05 July 2024 18 min read
Interview with Richard Joe: On CRO for Growing Businesses, Understanding the Marketing Funnel, and Testing as a Reliable Data Source Interview with Richard Joe: On CRO for Growing Businesses, Understanding the Marketing Funnel, and Testing as a Reliable Data Source Conversion Rate Optimization (CRO) is a crucial yet often overlooked aspect of digital marketing and business strategy. Today, we interviewed Richard Joe, CEO of Kaizen CRO, a seasoned CRO expert, to answer your burning questions about this vital strategy. In this interview, we will learn more about top strategies for developing highly converting websites, implementing CRO both for big and small businesses, understanding different tactics for different stages of the marketing funnel, and conducting reliable tests to gather good data.... 01 July 2024 8 min read
Website Widget A/B Testing by Linda Bustos Website Widget A/B Testing by Linda Bustos With all the design and customization options for the widgets available nowadays, it’s easy to get overwhelmed by the possibilities. While there are many tools to A/B test any aspect of your website widget to prove what performs best, it’s important to test the right variables first to avoid endless rounds of trivial tests. Because what rockets conversions for one site might fail on another, you want to determine what design and delivery decisions work best with your customer. I'm... 29 March 2024 10 min read
What is A/B Testing: Steps & Best Practices What is A/B Testing: Steps & Best Practices According to recent research, about 60% of companies already use A/B split testing, while 34% plan to use it in the future. The adoption of this approach is not surprising as it correlates with improved business outcomes like increased page views, more leads, and boosted revenue. Using A/B testing for marketing allows you to make data-driven decisions by comparing two versions of a website’s page, email, or other marketing elements to see which performs better. For example, Veem Software made... 19 March 2024 15 min read
How to Plan Your Website’s A/B Testing: Template and Case Study How to Plan Your Website’s A/B Testing: Template and Case Study According to a research paper published by Harvard Business Review, A/B testing is associated with an up to 15% increase in website visits and positively impacts conversions, product introductions, and other performance metrics. Even the smallest changes can have the biggest impact. For example, Microsoft Bing used an A/B test to change the display of their ad headlines and added $100M (12%) revenue in a single year. It’s no wonder split testing remains the most popular approach in marketing. In... 29 February 2024 12 min read
14 Best Shopify Print On Demand (POD) Apps in 2025 14 Best Shopify Print On Demand (POD) Apps in 2025 Are you planning to run a dropshipping business and wondering how to make money on Shopify? Read our review of 14 Shopify print-on-demand apps and successfully launch your business with these helpful instruments. Table of Contents What Is Print-On-Demand? Best 14 Shopify Print-On-Demand Apps Did You Know That You Can Earn Money Not Only Via Apps? Conclusion FAQs What Is Print-On-Demand? Before we review the best print-on-demand Shopify apps, let’s find out what print-on-demand means. Print-on-demand is a new business... 18 May 2023 8 min read