6 Best Pop-up Examples for Blogs to Get More Followers and Subscribers

Despite the popularity of blogs declining slightly in recent years in favor of video, they are still a powerful tool in your toolkit, with blog pop-ups remaining among the best ways to convert your readers into buyers and subscribers.

Blogs serve as a valuable resource for readers, providing expert insights, opinions, and solutions to pressing issues. They offer a sense of community, connecting like-minded individuals. For companies and solopreneurs, blogs present an opportunity to build a personal brand, share expertise, and promote products or services to an engaged audience. 

So, how exactly can you utilize blog pop-ups to your best advantage? Read on and learn about 6 ways you can employ pop-ups to engage your readers and improve your blog’s attractiveness and monetization.

What are Blog Pop-ups

Blog pop-ups are online ads that appear on blogs in the form of a small window that delivers an important message and/or cheerfully invites readers to enact target actions. More generally, the term “pop-ups” can also collectively refer to other widgets, such as floating boxes and bars, built-in forms, etc.

Unlike static page elements, pop-ups are not fixed in a specific location but appear at strategic moments triggered by specific user actions. This ensures they stand out from the background content, effectively capturing readers' attention and highlighting your message or offer.

How to Use Pop-ups for Your Blog

Whatever form these pop-ups take, they can serve many purposes, from redirecting people to other pages to gathering feedback or inviting them to download your e-book. Let’s look at 6 ways you can use pop-ups on your blog.

1. Collect contact info to message later

Companies that write blogs generate 67% more leads on average each month. This is not surprising, as 90% of readers appreciate custom content and acknowledge that relevant and valuable information motivates them to take targeted actions. If your blog articles meet these criteria, your blog pop-up can invite readers to subscribe to your newsletter, offering them even more helpful content in their inboxes and ensuring they are the first to know when new blog materials are released.

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You can take it a step further by offering visitors a free goodie, also known as a lead magnet, in exchange for their contact information. This strategy is utilized by 60% of marketers to grow their email lists. Some use lead magnets with monetary value, such as discounts, coupons, and product samples, while others offer e-books and webinars.

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Your task is to determine what is valuable to your blog readers. For example, if you write an expert blog on a niche subject, consider offering a free consultation or access to exclusive materials in exchange for their emails. This approach can attract current readers and retain those who might otherwise leave the site. In the latter case, an free exit intent popup can be effective for your blog. According to Virtue Market Research, pop-ups appearing at the last moment to give readers a reason to stay can reduce website bounce rates by 55%.

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2. Redirect readers to the online store

If you have your own store besides running a blog or a referral campaign, you can always encourage readers to visit your store website. If you have a sponsor or someone who wants you to promote specific items, you can ask the client to try the product via your affiliate link.

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This is especially effective if you redirect them to products relevant to the article. For example, if you talk about the effectiveness of pop-ups on a blog, you can use a built-in form to redirect your users to a convenient pop-up tool that can help them create widgets in 5 minutes. Smart move, right?

Why go far for successful cases? Devart, one of Claspo’s clients, used our pop-ups to offer free trials for the products described in their articles. Using blog pop-ups in the proper context brought greater results. In particular, Devart increased their SQL Server tools downloads by 48% and their conversion rate by 26.7%!

3. Add a bit of FOMO

Using fear of missing out (FOMO) marketing tactics can yield impressive outcomes for your strategy. In fact, 64% of consumers report experiencing FOMO, and 60% reported making impulse purchases as a result. Here’s how you can apply FOMO to your blog pop-ups:

• Promote limited-time offers with a countdown timer to highlight urgency.

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• Offer subscribers exclusive early access to new products, features, or content.
• Use phrases indicating limited availability, such as "Only a few spots left" or "Limited copies available." Research shows that people perceive rare opportunities as more valuable.
• Provide subscribers exclusive access to content, such as featured articles, guides, or webinars.

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• Highlight the number of people who have already subscribed, downloaded, or taken advantage of an offer.

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4. Talk about your social media

92% of bloggers drive traffic to their content via social media, so if you’re in the 8%, you need to catch up. People can follow you for different content on your social media platforms. It can be anything you’re comfortable with, from Facebook and Instagram for general posting to Pinterest for artists or LinkedIn if you run a professional blog.

As you build your community, users will eventually start organically sharing your content and even generate their own related content (yes, memes count as well). Claspo has plenty of social media popup templates to encourage readers to subscribe to your social media. Plus, you can add clickable social media icons to any of your other blog pop-ups in our intuitive drag-and-drop editor. Finally, you can add a link to your website when setting up your pop-up to allow visitors to easily share your blog content on their social media.

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5. Share interesting blogs so they share yours

Relying only on search engines to be discovered is an uphill battle. Sure, there is a chance Google will push your article to the top of SERPs and make you an overnight sensation, but it simply isn’t a reliable way of getting known. You should utilize multiple channels to gain notoriety. One way is to collaborate with other bloggers in your niche.

Offer the person who covers similar issues and topics to share each other’s blog. Then, create an engaging offer that describes what is happening in the promoted blog. Try to do a collaborative post, where both of you are working on the same topic and then split it into a two-part article, with each website hosting a part and linking to the other. 

Do an interview or a joint podcast if that’s your thing. The ways to engage in jolly cooperation are endless. The aim is to reach more people who haven’t heard of you but vibe with your content. It is an excellent way to build a strong community of people with similar interests.

Claspo is a fantastic tool for personalizing the readers’ experience. Provide your partners with your website URL that contains a UTM  tag at the end. This way, you can track how many people come to your website from their blog. After that, configure your blog pop-up to be shown only to visitors who come from that traffic source. This pop-up can show a special offer or any other perks to cross-readers. Ask your partner to do the same, and you will both be golden!

6. Survey your readers to get content ideas

If you want to create content that is 100% relevant to your users’ expectations, you can run a survey. Try to find out the most important topics for your users. Is it educational content, articles on specific issues, reviews of products in your niche, or something else you haven’t even thought of yet?

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Naturally, you can’t know everything about your audience by simply asking them. Many people don’t even know what they want from themselves, let alone from a stranger on the internet. So, how can you know what will positively influence your readers’ experiences and lead to more conversions?

A/B testing is the best way to put your blog pop-up-related theories into practice. It allows you to learn what resonates with your readers so that you can make data-driven decisions.

Even the most seemingly insignificant changes can lead to massive gains. Let’s take Claspo, for example. First, we changed the message of our blog subscription form from generic to value-oriented. Second, we shifted the built-in form from inside the blog page to the sidebar, making it follow the reader. The result? A staggering 4.3x increase in conversion rates!

Do you need more testing ideas to repeat our success? We are happy to share them with you! Leave your email below, and we will send you ideas for A/B testing of email collection forms that will increase their efficiency by up to 185%. 

Promote Your Blog and Attract More Readers

Remember, the key to success with pop-ups is to make them relevant, non-intrusive, and valuable to your audience. With the right approach, you can turn casual visitors into loyal followers and subscribers, ultimately driving more traffic and revenue to your blog. 

So, start experimenting with these pop-up strategies today and watch your blog's performance soar!