Recover abandoned sales by offering a last-minute incentive to visitors who are about to leave the site without making a purchase.
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When visitors are about to leave the site without converting, you have a final chance to capture their attention. Exit-intent popups typically convert an additional 2 to 4% of your website visitors. It might seem insignificant, but in the long run, it can have a significant impact on sales.
Key benefits include:
The exit-intent offer widget should be used when a visitor shows signs of leaving without taking the desired action, such as completing a purchase or signing up.
An exit-intent popup works best for:
Here's what a typical exit-intent popup includes:
Running an online store and losing shoppers before they buy? Try an exit-intent popup — offer a discount and reel them back in. Here’s how!
Claspo offers ready-to-use designs of exit-intent pop-up templates. Pick the one that fits your needs and the look of your site the best, and let’s customize it to make it match perfectly.
Adjust colors, fonts, and button styles to align with your website's design. Replace the default text with your value proposition by clicking twice on the text elements.
Next, add the coupon code you want to offer. Note that currently Claspo allows the use of static coupon codes.
Finally, if a template has an additional button, like this one does, configure what the button needs to do. Typically, you’d add a link to your products so visitors could go straight to shopping.
Targeting a global audience? Claspo’s AI-powered multilingual support instantly translates your popups based on visitors' browser settings — no manual work needed, just seamless communication. Just enter your text in the default language, add additional options, and the system handles the rest.
The widget is automatically set to get triggered when a website visitor wants to leave the site. You can refine the rules further to improve results. Show the popup only to new visitors, users from specific locations, or those on certain pages. Scroll down and you’ll see the On pages and In locations settings.
To focus on engaged users, set additional conditions like time spent on the site or scrolling depth. This way, your message reaches people most likely to convert.
Connect Google Analytics if you want to collect your own statistics, or skip this step. Claspo will collect basic stats for you. Publish your widgets and start recovering potentially lost customers!
Explore our full library and find the perfect template to launch your next campaign in no time.
No matter what your goal is, there’s a widget for that. Explore pre-designed user-friendly templates and find the perfect fit for your next campaign.
Exit-intent pop-ups are a user experience feature used in modern web design to re-engage visitors who are about to leave your site. These popups appear just before a visitor closes the tab, offering them a relevant message, like a discount, content suggestion, or lead form.
They are a subtle yet effective tool for improving site engagement, reducing bounce rates, and recovering lost conversions, especially on high-exit or checkout pages.
Exit pop ups rely on behavioral tracking to detect when a user intends to leave the page. Common exit signals include:
When these signals are detected, an exit page popup is displayed to seize one final opportunity for the user to take action.
From a web development and UX perspective, exit popups are a practical enhancement to any website. They support both business goals and user-centered design:
Because they only appear when a visitor is ready to leave, they don’t clutter the layout or interrupt active navigation, making them ideal for maintaining a clean design and improving conversion rates.
Well-designed exit-intent pop ups don’t just appear—they serve a purpose. Here’s how to implement them effectively:
Your popup should answer a question: "Why should I stay?" Offer something relevant to their journey, like a discount, a free download, or a helpful resource. Generic messages are easy to ignore; value-driven offers convert.
A good exit-intent pop-up has one job. Avoid cramming multiple offers or CTAs into one space. Stick to a single headline, a supporting sentence or two, and one clear call-to-action.
You should also make it easy to dismiss. A visible “close” icon helps users feel in control, which reduces frustration and builds trust, even if they don’t take the action.
Popups that feel relevant are far more effective. Customize the message based on page context, previous user behavior, location, or device type. A user viewing a pricing page might respond to a free trial offer, while a blog reader may prefer a newsletter signup prompt.
Nobody wants to see the same pop-up repeatedly. Make sure your exit-intent logic includes frequency controls—once per session, or once every few days per user. Repetitive popups can quickly feel annoying and reduce overall engagement with your site.
Even a well-designed exit modal benefits from testing. Use A/B tests to evaluate different messages, layouts, and trigger timing.
Exit-intent popups can serve different goals depending on the type of website and the stage of the user journey. Below are several practical exit-intent popup examples of how they’re used to improve performance, reduce drop-off, and guide users toward meaningful action.
Cart abandonment is one of the most common challenges for online stores. Customers often leave during checkout due to hesitation, distractions, or unexpected costs. A website exit popup can catch them before they leave and offer a gentle nudge to complete the purchase.
This might be as simple as reminding them they still have items in their cart, or more persuasive by offering a limited-time discount or free shipping. That small incentive can help overcome hesitation and recover a potentially lost sale.
On software and service websites, visitors often browse pricing or feature pages without taking action. An exit popup can prompt them to stay engaged by offering something valuable, like a free trial, downloadable guide, or the option to book a quick demo.
By presenting a helpful next step just before they leave, you give them a low-pressure way to continue the conversation and enter your sales funnel, even if they weren’t ready to decide immediately.
Blogs, media platforms, and content-driven websites can use exit-intent email popups to turn readers into subscribers. Rather than showing a signup form upfront, it appears only when the user shows signs of leaving.
This allows you to keep the reading experience clean while still offering a call to action at the right moment. Popups can invite readers to subscribe to more content like what they just read, increasing the chance of return visits without disrupting their flow.
For agencies, consultants, or freelancers, it’s common for visitors to browse services or portfolios without reaching out. An exit-intent modal can offer a simple prompt before they leave, like inviting them to book a consultation or fill out a short contact form.
This gentle reminder can turn a passive visitor into an active lead, especially if they were interested but needed one last push to get in touch.
Sometimes visitors don’t convert, and it’s not always clear why. An exit-intent survey offers a way to ask them directly.
These short popups can ask simple questions like “What stopped you from signing up?” or “Was something missing from this page?” This kind of feedback helps improve your website’s messaging, design, or offer based on real user insights.
Claspo isn’t just a pop-up tool—it’s a conversion-focused platform built to help websites re-engage visitors with precision and flexibility. When it comes to exit-intent popups, Claspo gives you everything you need to make the most of those final moments before a user leaves.
While the trigger is always exit intent, Claspo lets you define when and to whom the popup appears with exceptional precision. You can target users based on the items in their cart, the page they’re on, their location, referral source, or specific actions they've taken on your site. This kind of fine-tuned targeting increases relevance—and with it, the chances that users will engage before they go.
Claspo offers a large collection of templates that you can fully tailor to your brand and message. Whether you're promoting a discount, offering a lead magnet, or asking for feedback, you can easily create an exit intent popup that matches your site’s look and purpose—no code required, just drag and drop.
Understanding what works is key to improving performance. Claspo tracks impressions, interactions, and conversions so you can see how your exit-intent popups are performing in real time. Run A/B tests to experiment with different messages, layouts, or conditions—and optimize based on data, not guesses.
Claspo also offers dedicated exit-intent popup plugins for WordPress, as well as plugins for WooCommerce and Shopify, making setup fast and simple. You can also connect with your existing marketing stack using APIs, webhooks, or other integration options to create seamless workflows.
And with a lightweight script, Claspo won’t slow down your site, keeping performance and user experience intact.
Claspo is a smart solution for exit-intent popups — it’s easy to set up, deeply customizable, and built to convert. Sign up for the free plan and see how it works on your own website.