The layout includes a prominent title and a brief description highlighting the benefit of the Ebook. Below this, there's a dropdown field asking "What is your primary interest?" which allows for audience segmentation, followed by an email input field. A "Download Now" button makes the conversion process straightforward. This floating box is an excellent tool for lead generation, enabling you to collect visitor emails while providing them with relevant, free resources. It also includes a privacy policy link and an unsubscribe notice, building trust and ensuring compliance.