Advanced Trends
If you want to improve your competitive position in 2024, pay attention to trends of digital marketing. Today's technologies are only the bare minimum. To achieve real success, you need to look to the future. Here's what you should consider in your marketing strategy. 5 Trends in Digital Marketing Not all trends are fast-moving. Some digital trends in marketing have existed for years and are gradually becoming part of our daily lives. We'll start with them and move on to...
Implementing AI sentiment analysis is a unique opportunity to automate the work of your customer support team. It allows you to increase loyalty and customer satisfaction, know your customers better, and predict future market trends more accurately. According to IBM, about 25% of large businesses in the United States already use artificial intelligence and see significant productivity increases. Do you want to join them? We will tell you how to conduct sentiment analysis using AI and choose the best tools. ...
Green marketing became popular in the late 1980s but is still popular in modern business. The planet is changing rapidly, and the number of people concerned about the earth is increasing. Today, consumers don't just want to buy a product — they want to know that their choice helps preserve the environment. Meeting their needs is not only a noble mission but also an effective marketing strategy. We will explain in more detail how this approach works, its advantages, the...
Do we still fall for special holiday offers and spend more on holidays? I mean, I do. Moreover, since Claspo is one of the most convenient tools for promoting special offers, we also observed an increase in the use of our widgets. What Do Stats Say? I'm not an expert in holiday marketing (at least, not yet), but I understand that an example of two doesn't establish a pattern. Also, the world's political and economic situation could significantly change people's...
The use of AI in data analytics makes this business management tool available to everyone. Five to ten years ago, it was mainly used by large corporations that created special departments and hired dozens of highly paid specialists. Today, data analysis can be used by medium-sized companies, small startups, and even individual entrepreneurs. This article will explain how AI in data analytics works, the benefits of new technologies, and what software platforms are available. How is AI Used in Data...
The use of AI in business analytics is not a new phenomenon. However, it has only recently become available to a wide range of users thanks to the development of new-generation programs. Many AI tools offer balanced prices and can be operated without additional technical training due to simple interfaces. Thus, even small businesses can now use artificial intelligence. We will tell you what opportunities are available, what benefits you get, and what to expect in the near future. Impact...
Most businesses come up with new marketing ideas for Easter every year or use ones that have worked well in previous years. And it is not surprising. Easter campaigns are an excellent opportunity to remind the audience about the brand, convey the holiday vibe and increase sales. We will share a few examples of marketing campaigns that will inspire you to create your own successful promotions. Importance of Easter Promotion Campaigns Statista polls show that in 2023, more than 80%...
In a situation where every business tries to emphasize the positive aspects of its products and hide the negative ones, customers value transparency in advertising the most. Honesty helps to build trust, which turns into engagement and later into loyalty. That's why most market leaders today try to avoid actions and messages that mislead consumers to obtain positive business results. Let's see why transparency has become a new trend, what its advantages are, and how to make it a key...
Mother's Day promotions are among the most successful marketing campaigns in e-commerce. According to Statista, sales related to this holiday in the United States have grown by $15 billion, or 72.8%, over the past ten years. Moreover, this amount is 2-2.5 times higher than the average retail revenue on a weekend. Therefore, Mother's Day is a great opportunity not only to congratulate your loved ones but also to launch a new marketing campaign. We have prepared some simple but effective...