Customer Relationships

53% of marketers spend 50% or more of their budget on lead generation. To stay ahead of the competition and drive sustainable growth, businesses are turning to automated lead generation that leverages cutting-edge technologies and streamlined processes. Automated lead generation solutions offer a range of tools and strategies to optimize lead capture, nurturing, and conversion. From advanced AI algorithms to seamless integrations with marketing platforms, these solutions empower businesses to generate leads more efficiently and effectively than ever before. Discover...

Transactional emails are a critical component of email marketing. They are, however, frequently the most underappreciated and underused component of firms' digital marketing campaigns! This issue gets worse in small organizations because staff may lack the time or expertise required to generate well-designed emails. The correct online marketing platform, on the other hand, makes creating branded transactional emails simple and straightforward. In this post, we look at the best transactional emails examples that support this type of client communication. You'll...

In today's fast-changing world of e-commerce, businesses need effective marketing tools in order to keep up with competition and achieve growth. The year 2023 is expected to introduce new advancements and trends in ecommerce marketing and ecommerce marketing tools, offering businesses opportunities to improve their online presence, attract customers, and increase sales.  This article aims to provide a comprehensive review of the top 35 ecommerce marketing tools for 2023. We will examine various tools according to their specific functions and...

When welcoming potential customers to your website, it's important to make a good first impression with a compelling introductory message. This message should convey your warmth and eagerness to have them explore your site while catching their interest in the valuable content offered on your web pages. Creating welcoming messages throughout your site can help captivate visitors and keep them engaged as they browse high-value propositions. It would be best to balance being friendly while highlighting what makes your business...

Regardless of whether you're running an e-commerce store, a blog, or a corporate website, engaging visitors and keeping them hooked is paramount. However, achieving a remarkable website experience requires more than a visually appealing design. It demands strategic thinking and the implementation of proven techniques to captivate users and encourage their active participation. In this article, we'll explore 15 powerful ideas to help in website improvement and user engagement. From improving website speed to leveraging interactive elements, these strategies will...

The subject line of an email serves as a tool to engage subscribers and convince them to open the email. It is an effective strategy for reducing consumer shopping cart abandonment and increasing open rates, click-through rates, and, ultimately, conversions. We've compiled a list of the greatest summer email subject lines from abandoned cart subject lines to those which assist you in increasing open rates, driving purchases, and sparking conversations during these scorching months. Table of Contents Superior Summer Email...

Mobile pop-ups have become widespread in engaging website visitors and boosting conversion rates during digital marketing campaigns. Despite their usefulness towards such ends, it is crucial to follow industry best practices and prioritize careful design when creating them to increase efficacy. Our article examines critical aspects surrounding the use of mobile popups while offering practical guidance on designing them effectively and pointing out how Claspo's offerings can aid with regulatory requirements. With adherence to each recommendation outlined here for your...

Do website popups really annoy customers? 73% of users have a negative attitude toward popups. So why do marketers continue to use them everywhere? The answer is obvious; popups work! The average conversion rate of top-performing popups is 28%.  Indeed, poorly placed popups do annoy and repel people and sometimes interfere with the perception of content so much that users leave the site without completing the intended action. Big brands are not an exception. How Brands Make Annoying Popups  We...

Would it fit into your apartment if you bought everything you'd ever added to your online shopping cart? Probably not. Sometimes people drop their purchases, and that's normal human behavior.  But marketing exists for a reason, so the analysts invented a pool of strategic moves to reduce the number of unfinished orders. The e-commerce term for it is abandoned cart recovery. If you’re a part of this sphere, you might want to learn more about it. What is Abandoned Cart...