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Ethical Marketing

Claspo Blog Advanced Trends Ethical Marketing
The Best Pride Month Campaigns from Successful Brands The Best Pride Month Campaigns from Successful Brands With June getting closer, marketers should start considering their Pride Month ads and campaigns. It's not a time you'd want to miss. 69% of consumers want a brand to share and express their values. Capitalizing on Pride Month is a great opportunity to prove a brand's dedication to diversity and inclusivity. However, slapping rainbow colors on your Instagram icon and calling it a day might do you more harm than good. 88% of customers say authenticity is important when choosing... 10 May 2024 15 min read
What Is Green Marketing: Definition and Examples What Is Green Marketing: Definition and Examples Green marketing became popular in the late 1980s but is still popular in modern business. The planet is changing rapidly, and the number of people concerned about the earth is increasing. Today, consumers don't just want to buy a product — they want to know that their choice helps preserve the environment.  Meeting their needs is not only a noble mission but also an effective marketing strategy. We will explain in more detail how this approach works, its advantages, the... 18 April 2024 12 min read
Transparency in Advertising: The Importance of Being Honest and Clear in Marketing Communications Transparency in Advertising: The Importance of Being Honest and Clear in Marketing Communications In a situation where every business tries to emphasize the positive aspects of its products and hide the negative ones, customers value transparency in advertising the most. Honesty helps to build trust, which turns into engagement and later into loyalty. That's why most market leaders today try to avoid actions and messages that mislead consumers to obtain positive business results.  Let's see why transparency has become a new trend, what its advantages are, and how to make it a key... 08 April 2024 12 min read
What is Sustainable Marketing: Definition and Strategies with Examples What is Sustainable Marketing: Definition and Strategies with Examples Sustainable marketing is one of the key trends in the 21st century. Governments and non-profit organizations are paying more attention to environmental protection and preserving the planet’s resources, and businesses cannot stand aside. This is an excellent opportunity for businesses to contribute to solving global problems while improving their reputation and achieving other commercial goals.  Keep reading to learn what sustainable marketing is, its advantages, and ways to use it. What is Sustainable Marketing Sustainable marketing is the promotion of... 25 March 2024 12 min read
Ethical Advertisements: Definition and Principles Ethical Advertisements: Definition and Principles Each day around us we see plenty of advertisements. Some of them evoke emotions and the urge to get the product/service, while others don't. And as many creatives and marketing specialists are on the constant run to create the best commercial that is business-oriented, they can forget about the basics of ethical advertisements and use shady practices to get the attention of new customers. It might cost the brand all the authority and loyalty that has been accumulated throughout the... 19 June 2022 11 min read