15 Best E-commerce Newsletters to Follow in 2025

The best e-commerce newsletters help digital marketers, business owners, retailers, and all other stakeholders understand how to develop an online store and stay ahead of the curve. Image not having to spend time researching various media for statistics, industry insights, and the latest trends because the newsletters contain everything you need in a concise format. A quick glance during your morning coffee is enough to stay informed. So, let's take a closer look at what different expert sources have to offer in their newsletters. 

List of E-commerce Industry Newsletters You Need to Follow

According to a survey, 15% of marketers struggle to keep up with trends. Even they can get lost in the highly dynamic environment of e-commerce, not to mention the owners who are developing their businesses on their own. 

Meanwhile, it's crucial to be aware of competitors' activities and understand the market's evolving dynamics to succeed. Newsletters from industry leaders or well-known experts are a convenient source of concentrated information and valuable insights. We have compiled a selection of such sources for you to subscribe to for free. 

Here are some of the best e-commerce newsletters to follow in 2025:

1. Claspo Blog Newsletter

Yes, that's us, and our newsletter is just what you need! Each day, we explore something new in digital marketing and e-commerce and share those insights with you. But, as our subscriber, you'll get even more.

Instant access to exclusive materials. he Claspo team includes specialists with practical experience in marketing, user acquisition and retention, user experience, consumer psychology, design, copywriting, etc. Therefore, our insights and tips relate not only to the effective use of widgets for a site but also to strengthening your marketing strategy as a whole.

For example, our Marketing Calendar includes an extensive list of occasions to which your campaigns can be timed. It also contains tips on when and how to launch them on different communication channels to steer the audience's interest in your offers. Download our free calendar to prepare for the holidays and increase your sales!

And when you join our e-commerce newsletter, you will be the first to receive useful information like this in your inbox. So simple and handy, right?

Insider knowledge and case studies. We don't just shine the spotlight on ourselves; we also share insights from industry leaders on various aspects of online business. For example, in this article, Brendan McNulty, a global e-commerce optimization expert, shared his thoughts on the never-ending pain of e-commerce — abandoned carts.

In our e-commerce newsletter, we also enjoy sharing our clients' success stories to help you adopt their experiences and inspire you with the results you can achieve with Claspo. Tired of hearing 'blah, blah, blah' about the efficiency of the widgets and want to see real-life proofs? Look at our current case studies and get new ones in your inbox.

Meaningful updates. Claspo is actively evolving, and our developers add new features to the system monthly. Each feature either simplifies your work in Claspo or boosts your business results (but usually both). Our newsletter informs you about important updates and even showcases them with images to make things clear for you.

For example, when Claspo integrated with Shopify, our subscribers were the first to know about it and have already started pumping up their online stores with us. 

Special offers. We occasionally treat our subscribers with special, exclusive discounts and promo codes for deals in partner services. But we don't just give out discounts; we make it fun! Everyone loves games, and we're no exception. We entertain our subscribers with exciting contests and quizzes. For example, one of our holiday emails featured an egg hunt. How many eggs do you see? I still see 18, even though there isn't such an answer.

So, don't miss our promotions, get valuable prizes, and save your marketing budget by subscribing to our e-commerce newsletter. 

Trendy design. We are very proud of our designers who create stunning emails. Feel free to take a closer look at the trending design elements they use, such as in the egg hunt email, and get inspired to add something similar to your campaigns. 

That's a lot to share, right? But don't worry; we won't spam your inbox. We only select the most important things for our emails.

2. Digital Commerce 360

With the Digital Commerce 360 newsletter, you'll receive expert insights delivered straight to your inbox. The emails cover:

• Weekly news: Every Tuesday, Wednesday, and Friday, you'll discover the latest trends and strategies in B2B and retail e-commerce.
• Quick weekly recap: You’ll get a 5-minute summary of top articles and recommended reports every Monday.
• Announcements of webinars: You’ll get notified of upcoming webinars on Monday and Thursday.
• Learning Resources: You’ll receive exclusive reports and whitepapers written by industry experts every Tuesday and Thursday.

When you sign up for a subscription, you can choose the topic you're interested in: retail e-commerce news, B2B e-commerce news, or both.

3. E-Commerce Minute Newsletter

This newsletter from the E-Commerce Times project provides daily coverage of the latest news and trends in the e-commerce industry, including information on new technologies, strategies, and best practices. The E-Commerce Minute Newsletter also covers topics such as SEO, mobile commerce, and social media marketing, making it a valuable resource for businesses looking to stay on top of the latest developments in the industry.

4. Retail Dive

Retail Dive is a well-rounded e-commerce newsletter that provides daily coverage of the latest trends and news in the retail and e-commerce industries. Retail Dive's coverage includes a wide range of topics, from emerging technologies and digital marketing strategies to consumer trends and industry analysis. When you sign up for a subscription, you can choose the newsletter options you would like to receive. You can select from the following:

• Daily Dive: arrives daily, Monday through Friday. Topics covered include Technology, e-commerce, store concepts, marketing, and holidays.
• DTC Daily: delivered daily, Monday through Friday. Topics covered include Brand launches, expansion opportunities, partnerships, startup trends, and funding.
• Marketing Weekly: comes every Wednesday. Topics covered include retail advertising, social media, analytics, personalization, search, and video.
• Tech Weekly: comes every Thursday. Topics covered include e-commerce, payment technology, IT, in-store technology, and cybersecurity.
• Operations Weekly: sent every Monday. Topics covered include supply chain and logistics, procurement, real estate, and merchandising.

5. Shopify Blog Newsletter

The Shopify Blog e-commerce newsletter is an excellent option for businesses that use the Shopify platform. The emails contain updates on the latest features and tools available on the platform. There are also lots of practical tips in the newsletter that ecommerce professionals appreciate. For example, the emails include strategies for optimizing digital marketing efforts. You can also read inspiring stories about successful businesses and how they used Shopify to achieve their success. 

Among other advantages of the platform is the extensive App Store. One of the coolest apps is Claspo. If you haven't installed it in your online store yet and have been waiting for a sign from the universe, this is it! Install Claspo now, create pop-ups, and enhance your business results.

6. Practical Ecommerce

This newsletter is an excellent resource for small and medium-sized businesses. It suggests practical advice and strategies for growing and scaling an e-commerce operation. Practical Ecommerce deals with issues such as digital marketing, customer experience, and website optimization and highlights case studies and success stories.

7. Retail TouchPoints

Retail TouchPoints provides one of the best e-commerce newsletters with in-depth coverage of the latest trends and strategies in the retail and e-commerce industries. The newsletter covers:

• mobile commerce,
• customer experience,
• retail research,
• polls of retail executives and consumers, etc.

You will receive emails in your inbox with valuable industry-related data and analysis twice weekly.

8. No Best Practices

The No Best Practices newsletter is sent out twice monthly by Alex Greifeld, a marketing consultant for growing e-commerce businesses. The author believes that digital commerce is a very competitive environment and that it is unrealistic to succeed in it based on best practices alone. Therefore, she offers advice on how to go beyond traditional marketing principles to achieve revenue growth.

9. Retail Minded

Retail Minded is helpful for small e-commerce businesses and medium-sized retailers. It offers practical advice and strategies for growing and scaling your operation. The newsletter also presents topics such as digital marketing, customer experience, and website optimization and includes case studies and success stories from retailers.

10. The Good’s Newsletter 

This e-commerce newsletter is a Q&A-style email that addresses complex issues related to optimizing the digital experience. Experts in the field provide simple and easy-to-understand answers to questions about running experiments and finding growth points for e-commerce businesses. The Good’s newsletter is sent once a week on Tuesdays.

11. Retail Brew

The Retail Brew newsletter is a member of the large Morning Brew media family. In the emails, subscribers see the latest industry news and receive interesting research, such as changes in consumer behavior. When signing up for the e-commerce newsletter, you can choose the topics you are interested in:

• operations,
• marketing,
• e-commerce;
• Direct-to-Consumer (DTC);
• stores.

Emails are sent daily from Monday to Friday.

12. EMARKETER

This newsletter offers detailed articles related to digital marketing, useful statistics, and interviews with industry experts. When subscribing, users can choose one, several, or all topics of interest.

• EMARKETER Daily: data-driven insights on digital marketing, advertising, and media trends.
• EMARKETER Retail Daily: updates on retail and e-commerce trends.
• Banking & Payments: insights on finance, banking, fintech, and payments.
• Chart of the Day: one insightful chart daily, covering various industries.

Letters about banking are sent once a week, and all other emails are sent daily.

13. On The Dot

This is a weekly newsletter from the GWI service, which studies the behavior and psychology of modern consumers. The emails contain interesting facts about the attitudes of different generations towards certain aspects of social life. For example, I learned how the millennial generation views the issue of sustainability and the brands that address it in their activities.

Each email includes a Chart of the Week with visual statistics chosen by the editorial team. For example, how are users using Instagram and TikTok?

In general, the newsletter encourages readers to learn more about their customers to understand what exactly drives their decisions to buy certain goods and services.

14. Modern Retail

Modern Retail's newsletter is filled with news and analytical articles about digital commerce and DTC brands and their evolution. Users have the option to choose a subscription type: 

• daily news from the world of e-commerce, 
• a weekly recap of the industry's most meaningful events. 

The emails are delivered at 6 a.m. US Eastern Time.

15. NRF Smart Brief

Emails from SmartBrief, a business news publisher, are created in partnership with the American National Retail Federation (NRF) and provide a selection of the latest news from the industry. There are several variations of free ecommerce newsletters to choose from:

• SmartBrief
• SmartBrief: What's Next Edition
• Global Edition
• Retail Recap

For e-commerce professionals, the 'What's Next Edition' is probably the most interesting, as it is dedicated to digital retail commerce. However, other options are also useful. Please note that all newsletters are daily, except for 'Recap,' which is sent once a week.

Take the Bull by the Horns

Now, you have a wide range of newsletters that contain valuable information and inspiration for improving your business. But since you've already read this far, you might be interested to know that Claspo isn't just famous for its e-commerce newsletter; it's primarily known for its cool widgets. 

These widgets deliver fantastic results to our users, and you can create one in our user-friendly editor in just a few minutes without any help from developers. Sounds too good to be true? Try it for yourself! We also offer a free plan, so you can create any widget, add it to your website, and benefit immediately — without spending a single penny. So, don't waste any more time; sign up now! And make sure to subscribe to our newsletter to improve your business performance right away. 

FAQs

1. How Often are E-Commerce Newsletters typically sent out?

The frequency of e-commerce newsletters can vary depending on the publisher. Some newsletters send emails daily, while others do it weekly or monthly. It's essential to check with the publisher to see the schedule.

2. How Do I Subscribe to an E-Commerce Newsletter?

To subscribe to an e-commerce newsletter, you typically need to provide your business email address and sign up on the publisher's website. Some newsletters may require additional information, such as your name or job position.

3. Are E-Commerce Newsletters Free?

Many e-commerce newsletters are free to subscribe to, but some may require a paid subscription.