Emails remain one of the most cost-effective and high-ROI marketing channels for engaging customers and driving conversions. According to one study, 75.4% of consumers prefer to receive promotional messages via email. Moreover, 32.7% subscribe to newsletters to access exclusive offers and personalized discounts. To efficiently grow their subscriber base and scale their lead generation efforts, savvy marketers increasingly rely on newsletter subscription popups — targeted, automated on-site tools that help convert website visitors into loyal email subscribers. In this article,...
Website pop-ups are a key part of modern web design and digital marketing strategy, offering an effective way to engage visitors and generate leads online. When built with strong UX principles and aligned with marketing objectives, pop-ups drive higher engagement and reduce bounce rates. Besides, pop-ups can help marketers achieve specific goals, like growing email lists, improving campaign ROI, and boosting product visibility. This guide covers 49 types of pop ups, categorized by view, goal, and trigger, to help marketers...
As a rule, people don't have time to answer long surveys. It gets annoying with every new question, and many people can't even understand why they are dealing with some of those questions. So how to increase survey response rates, and what is a good survey response rate? Surveys are a great tool when you want to get a decent amount of information in a short period of time. Even a small amount of answers will help you understand your...
Collecting phone numbers is the first step to implementing an SMS or text marketing strategy. 53.5% of business owners say that SMS campaigns have the highest open and click-through rates compared to other communication channels. That’s no surprise, given that text messaging is the preferred method of communicating with brands for nearly 50% of consumers of all ages. Thus, by growing your phone number list, you can reach a broad audience with subsequent SMS mailings, attract more attention to your...
It seems that pop-up windows in HTML were on the Internet as soon as the Internet appeared. We all remember the weird and annoying pop-up that wanted to get everything from us, except souls. But that time is over, and every business owner should consider using pop-up tips to get customer information. Even now, you can see that lots of manipulations are gone, and the pop-up windows have become more friendly, informative, and less annoying. Sit Back And Let Us Do...
Abandoned carts are an issue that eats into the revenue of many e-commerce stores, costing them billions of dollars yearly. But is it really your fault and responsibility, or is it just a reality that you must learn to deal with? In this article, we will examine cart abandonment, its main causes, and how it can be prevented. What is Shopping Cart Abandonment? With so much of our shopping done digitally, it is easy to imagine casually browsing an online...
If you are looking for how to grow your YouTube channel, you should start asking yourself why you need that. As of February 2025, there were 253 million active YouTube users in the USA only! India itself had 467 million active users. So can you predict how many there will be next year and in years to come? Plenty enough for you to start growing a YouTube channel for different purposes. It helps grow business, raise awareness of your brand,...
A lightbox pop-up can engage your website visitors and capture their attention toward your content or promotions. This thoughtful hook can enhance your website's conversion rates and enable you to collect leads. In this article, we will give you a lightbox pop-up definition, show you how easy it is to create one in the Claspo drag-and-drop popup builder, inspire you with successful examples, and provide valuable tips to make it truly effective. Create Free Lightbox Pop-up with 800+ High-Converting Templates...
When you have many customers, it is important to know their insights and everything they think about. A simple pop up survey can help with that. The survey pop up is a small window that you can place in any part of the page; it might have fields, checkboxes, multichoice to find out something about the user or the product. These answers will take your business to another level for sure. Besides, it is easy to implement a simple survey...
While Shakespearean characters are haunted by existential struggles, wondering “To be, or not to be”, the pragmatic minds of business owners are constantly preoccupied with one eternal question: “How to boost sales?”. Everyone from mango vendors on the streets of Delhi to large transnational corporations like Coca-Cola are challenging their brains to solve this riddle. Obviously, not every key opens every door. Therefore, familiar solutions might not suit your company. Plus, everyone knows, applies and talks about them. That is...