13 Best Email Subscription / Newsletter Sign-Up Popup Plugins for WordPress

With search algorithms constantly changing and social media feeds becoming more unpredictable, one thing is clear: owning the way you communicate with your audience has never been more important. That’s where email marketing comes in. It’s one of the few channels businesses can truly control, and it’s been around for a reason—it works.

Whether you’re sending a friendly note to a handful of subscribers or running big, automated campaigns, email newsletters can do it all, whether you’re reaching a hundred people or ten thousand. But here’s the catch—before you can send out those emails, you need a contact base to send them to. If you want to grow your contact base on a WordPress website, subscription forms are a must—they're an effective and popular way to capture leads. 

To really make those forms work, though, and boost conversions, you need more than just a simple sign-up popup. You need access to analytics, flexible design tools, and the ability to customize how and when your forms are displayed. That’s where newsletter sign-up popup plugins come in—they give you the power to optimize every aspect of 

In this article, we’ve rounded up the best WordPress email subscription plugins, breaking down their features to help you find the perfect fit for your site.

How to Grow an Email List with Popups and What About Real Results?

Growing an email list is no easy feat, but popups have proven time and again to be one of the most effective tools for capturing leads. While some may worry about popups being disruptive, the truth is, when done right, they can be a game-changer for building a solid contact base.

Personalize Your Offer

Generic popups are easy to ignore. Make yours stand out by offering something of real value and connect with visitors at various stages of their customer journey. Tailor the offer to your audience’s interests, and they’ll be more inclined to sign up.

For instance, offer new users a discount in exchange for their subscription and entice them by letting them know subscribers get first dibs on great deals.

Try this template

For visitors who have browsed a specific category for a while, show a popup with helpful recommendations or suggest popular products in that category. The key is to offer something relevant and exciting at each stage of their journey.

Use Targeted Popups

Not every visitor is the same, so why show everyone the same popup? Use targeted popups based on user behavior, location, or page content. For example, popups can feature promo codes, discounts, checklists, ebooks, etc. — anything that adds value. Want to create a FOMO effect? Try adding countdown timers to your popups for extra urgency.

Try this template

Take MotionGrey, for example. They were struggling to grow their subscriber base. To tackle this, they added subscription popups to their site. One popup is aimed at new visitors who aren’t yet familiar with the brand. It features a wheel of fortune, where visitors spin to win a discount in exchange for their email address. The other popup targets visitors who have already explored product pages but haven’t signed up yet, giving them an extra nudge to register. The pop-up offered a discount in exchange for an email. 

MotionGrey’s new lead generation strategy delivered great results as they gained 12,713 new email sign-ups, saw a 7.84% conversion rate from their Lucky Wheel campaign, and raked in $329,763 in assisted revenue.

Timing is Everything

The key to a successful popup is catching visitors at the right moment. If someone’s about to leave, trigger an exit-intent form popup. Offer a tempting bonus or give them a clear reason to stick around. Whether it’s to keep them exploring your site or collect their email for future communication, exit popup software can turn a lost visitor into a loyal one. This way, you're not interrupting the browsing experience, but you're still grabbing attention when it matters.

Try this template

Take eCommerce Fastlane, for example. They boosted engagement by introducing timed and scroll-triggered popups, offering visitors a discount in exchange for their email. This strategy resulted in a 6.02% conversion rate and over 3,000 monthly conversions. Their exit-intent popups performed even better, achieving an impressive 8.48% conversion rate, capturing visitors just as they were about to leave the site. 

Test and Tweak

Popups aren’t a set-it-and-forget-it strategy. To get the best results, continuously test different versions—try different copy, designs, or triggers. Use analytics to track what works and refine your popups accordingly.

Now, let’s dive into our list of the on-click popup WordPress plugins.

13 Best WordPress Email Subscription Popup Plugins

Let's take a closer look at the best popup plugins for WordPress. Each offers unique features to help you grow your subscriber base and boost engagement.

Claspo

Claspo features a drag-and-drop popup maker with an intuitive interface, making it easy to design eye-catching and ready-to-go popups that perfectly match your website. You can either start from scratch or customize a ready-made email sign-up list template from our extensive library.

If you're wondering how to add an email subscription for WordPress, we’ve got you covered. Our step-by-step instructions, complete with sign up examples, will guide you through the entire process.

What you’ll like

Customization. Claspo makes customization effortless with a template library of over 700 designs. Whether you're looking for pop-ups, floating bars/boxes, or built-in widgets, you'll find plenty of layouts that can be easily tailored to fit your brand’s style. 

The drag-and-drop editor offers full control over every detail, from fonts and colors to images and animations. 

You can also add high-converting elements like countdown timers, promo codes that are saved with a single click, and ready-to-use gamification templates. Claspo also supports multilingual popups and ensures mobile responsiveness, making your campaigns accessible and effective across all devices.

Targeting. Claspo offers extensive options for customizing widget display and targeting. You can decide exactly when and where your website widgets appear and define which audience segments will see them. For instance, you can set the delay before a popup shows, choose the scroll depth required, specify the device types for display, and even target users based on geolocation, such as specific countries, regions, or cities. Plus, UTM tags can be used to display popups only to visitors arriving from particular traffic sources.

A/B testing. Claspo gives you the power to fine-tune your popup performance with its built-in A/B testing features. You can design multiple versions of a popup and run them simultaneously to determine which connects most effectively with your audience. Claspo automatically compares the performance of each version, tracking key metrics like click-through rates and conversions to pinpoint the variant that drives the most success.

Integrations. Claspo has simple integration with a wide range of marketing tools and platforms. Whether you use email marketing services like Mailchimp, HubSpot, or CRM systems, Claspo ensures smooth data flow between your popups and your existing setup. Contact information collected through popups is automatically synced to your email lists or CRM, allowing you to follow up with leads instantly.

Claspo also supports webhooks for real-time data transfers and workflow automation with nearly any marketing app. With quick setup and minimal impact on your site's loading speed, Claspo ensures a seamless integration experience.

Who uses this popup tool?

For ecommerce websites, Claspo’s smart targeting and personalization features can supercharge sales and capture customer data. Display custom popups with discount codes, promotions, or exclusive deals based on user behavior to engage and convert shoppers.

Try this template

For content-rich blogs, Claspo’s rich template library and customization options let you create eye-catching subscription prompts and gather feedback with exit-intent website surveys. Use advanced features like UTM tagging to tailor content specifically to your audience.

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Service-based businesses can take advantage of Claspo to showcase targeted offers, such as free consultations or service discounts, and collect client information. With the drag-and-drop editor, you can design popups that perfectly align with your brand’s look and feel.

Try this template

How much does it cost?

You can try our free WordPress popup plugin and all the features of Claspo without time constraints. Manage one website with up to 30,000 pageviews and run up to three widgets simultaneously. Claspo places no limits on the types of engaging widgets you can use, such as gamification, slider, survey, etc. As your traffic grows, you can boost your conversions even more with our affordable monthly or annual subscription plans.

OptinMonster

OptinMonster helps to grow your email list thanks to its drag-and-drop top email list builder and a wide range of templates. While it’s primarily a paid service, WordPress users can try its WordPress email subscription popup plugin for free. However, the free plan is quite limited — you’ll only get three campaigns and 500 impressions, which don’t reset monthly. Once you hit that cap, it’s time to upgrade to a paid plan for full access to all the features.

What you’ll like

Templates library. OptinMonster's template library includes over 700 templates covering various formats like popups, slide-ins, floating bars, and full-screen overlays, giving users plenty of options to choose from. Each template can be easily customized through the drag-and-drop editor to match your brand’s look and feel, though some might find the customization options limited compared to other tools. The focus here is more on simplicity and conversion-optimized designs rather than highly intricate customization.

Targeting. OptinMonster targeting options include behavioral targeting, which customizes campaigns based on user interactions, and page-level targeting for specific pages. Its exit-intent technology captures users before they leave, while geo-location targeting personalizes content by region. Additionally, referrer detection customizes offers based on traffic sources like social media or search engines.

Who uses this popup tool?

OptinMonster’s free version allows users to test the tool but requires payment card details upfront, which can be frustrating for marketers setting up popups for clients. Despite this, it’s ideal for:

1. Small Businesses & startups: effective for initial lead generation and list building.
2. Bloggers & creatives: suitable for growing email lists with low to moderate traffic.
3. Freelancers & solopreneurs: helps with client acquisition and personal branding.

The free plan’s 500 campaign impressions are enough for basic needs and evaluation before upgrading.

How much does it cost?

OptinMonster’s pricing plans come with a variety of features to fit your needs. The Basic Plan provides essential tools like email capture forms and basic analytics. Upgrade to the Plus Plan for advanced targeting and extra integrations, which are perfect for more personalized campaigns. The Pro Plan takes it up a notch with priority support and detailed analytics, which is ideal for those needing advanced features. For the ultimate experience, the Growth Plan offers unlimited campaigns and premium support, which is great for larger-scale operations.

But here's a catch: even the free version requires you to enter payment details upfront, which can be a hassle if you're just testing the waters. Plus, the higher-tier plans might be a bit pricey for smaller budgets.

OptiMonk

OptiMonk is a popup tool that makes it easy to create targeted popups, sticky bars, and interactive elements using its user-friendly visual builder and a wide range of customizable templates. However, its pricing can be a bit steep for smaller businesses, with advanced features like personalization locked behind higher-tier plans. While packed with customization options, beginners might face a learning curve, especially when setting up complex campaigns or integrations with third-party tools.

What you’ll like

Templates library. OptiMonk’s customizable templates are conveniently organized into categories such as Welcome Messages, Exit-Intent Popups, and Discount Offers, making it easy to find the perfect fit. With its intuitive visual builder, you can easily personalize text, images, and colors to match your brand. Plus, pre-built designs for holidays, sales, and various industries save time while helping you create visually appealing, high-converting popups in minutes.

Targeting. OptiMonk’s targeting lets you deliver personalized messages based on visitor behavior, location, device, and more. You can use triggers like exit intent, time on site, and scroll depth to show relevant popups.

Who uses this popup tool?

OptiMonk is used by small and medium-sized companies, especially ecommerce sites, to create lead generation and conversion campaigns. Its free plan is ideal for digital marketers testing strategies on smaller websites. While it offers useful interactive features, users should be aware of potential drawbacks, such as challenges with Google Analytics integration and OptiMonk branding on widgets.

How much does it cost?

OptiMonk offers a free plan with useful features for small and medium-sized businesses, including lead generation tools and discount coupons. However, it includes OptiMonk branding on widgets. Paid plans provide more advanced features and remove branding but come at a higher cost.

Poptin

Poptin provides customizable popup templates and leads capture forms to enhance engagement and conversions. The free plan supports one domain with up to 1,000 monthly visitors and includes unlimited popups and forms, allowing you to manage your campaigns effectively.

What you’ll like

Customization. Poptin’s drag-and-drop editor allows you to design popups and forms without coding. In templates, you can tailor colors, fonts, and layouts to match your brand. With real-time preview, you can see changes instantly and ensure your designs look perfect before publishing. Additionally, the responsive design feature ensures that your popups and forms are mobile-friendly and display well across all devices.

But, a one-domain limit can be inconvenient if you have multiple domain names under a single WordPress site. The free version will only work with your primary domain, meaning popups will only be visible to visitors on that domain. Additionally, there might be issues with custom fonts, as they may not always display properly.

Gamification. Poptin’s gamification features, including Spin-to-Win Wheels, Scratch Cards, and Pick-a-Gift Popups, enhance user engagement by making interactions fun and rewarding. These tools can boost conversions by encouraging visitors to participate and stay longer on your site.

Who uses this popup tool?

Poptin is well-suited for bloggers, freelancers, and small businesses. Bloggers can use personalized popups to capture leads and increase engagement. Freelancers benefit from gamified widgets to boost user interaction and grow their email lists. Small businesses with limited traffic can experiment with various popup styles and targeting options to enhance conversions and optimize their marketing strategies.

How much does it cost?

Poptin’s pricing includes a free plan, which supports one domain with up to 1,000 monthly visitors and offers unlimited popups and forms. For more advanced needs, paid plans start at $19 per month, providing additional features like increased traffic limits, multiple domains, premium templates, and enhanced support. The higher-tier plans, such as the Pro and Enterprise options, offer even greater traffic capacities, customization, and priority support. 

Popup Maker

Popup Maker is a WordPress plugin for email subscription popups. It offers advanced targeting, flexible triggers, and built-in analytics to optimize performance. Users on the free plan can create unlimited popups without restrictions on views or impressions, though key features like WordPress popups on exit require a paid upgrade.

What you’ll like

Targeting. Popup Maker’s advanced targeting conditions offer precise control over popup visibility with features like behavior-based triggers, device and browser targeting, user role targeting, and geolocation options. Additionally, it supports dynamic content and can be used for upselling and cross-selling in WooCommerce. However, these essential features are not included in the free plan and must be purchased separately.

Analytics. Popup Maker’s analytics offers comprehensive performance insights for your popups. It tracks key metrics such as views, clicks, and conversions, allowing you to evaluate how effectively your popups engage users. You can analyze conversion rates to see how many users take the desired actions. They also support custom reports to help you understand popup performance and make informed adjustments.

Who uses this popup tool?

Popup Maker is popular among website owners, bloggers, ecommerce stores, and marketers due to its lack of restrictions on the number of popups or user interactions. It allows for extensive use of popups without limits, which is ideal for growing audiences and engaging visitors. However, creating high-quality popups can be challenging due to limited design tools. Essential features like advanced targeting, dynamic content, and WooCommerce upsells require additional plugin extensions, which may sometimes be less stable.

How much does it cost?

Popup Maker’s free plan includes unlimited popups and views with basic functionality, allowing users to create and manage popups without restrictions. Additional extensions can be purchased separately for more advanced features like advanced targeting, dynamic content, and WooCommerce integrations. This setup allows users to start with the free plan and upgrade their capabilities as needed.

Popupsmart

Popupsmart is a tool for creating popups designed to boost website engagement. The free plan allows up to 5,000 pageviews per site per month. It utilizes Amazon AWS to ensure its widgets do not slow down your site or negatively affect SEO performance, providing a seamless experience while maintaining site speed and search engine rankings.

What you’ll like

Templates library. Popupsmart offers a library of over 350 customizable templates, allowing users to tailor popups to fit their specific needs and branding. The templates cover various styles and purposes, making finding a design that suits different campaign goals easy. With these pre-designed options, users can quickly create effective popups without starting from scratch. However, the free plan is limited to just three popup types: announcement popups, email collection, and form collection, restricting the variety of use cases. Additionally, custom fonts cannot be used, which may limit branding flexibility for some users.

Targeting. Popupsmart provides versatile targeting options to tailor popups effectively. You can target users based on time spent on a page, scrolling depth, exit intent, or specific page visits. It also supports targeting new vs. returning visitors, browsing languages, cookie values, and geographic locations. Additionally, HTML targeting allows for popups based on specific page content. These capabilities help create highly customized and relevant pop-up experiences for different user behaviors and preferences.

Who uses this popup tool?

Popupsmart is ideal for small businesses, entrepreneurs, and bloggers with modest traffic levels. The free plan is perfect for those just starting out, offering customizable templates and advanced targeting options. 

How much does it cost?

Popupsmart’s free plan includes up to 5,000 page views per month and basic features like announcement popups and free email collection forms. For higher traffic, paid plans are available to meet growing business needs. With the platform scaling based on traffic levels, it's a flexible solution for businesses of all sizes looking to improve engagement without compromising site performance.

Icegram

Icegram Collect is a pop-up email subscription WordPress plugin designed for lead capture and form management. It allows you to create and manage unlimited contact and subscription forms, capturing leads and storing them directly in your WordPress database. The WordPress newsletter signup plugin integrates with various services like Mailchimp, HubSpot, and ActiveCampaign, and it supports GDPR compliance.

What you’ll like

Customization. Icegram Engage provides customization options: you can modify over 50 high-converting templates to fit your brand, use an editor for easy design adjustments, and apply custom CSS and JavaScript for advanced personalization. The WP newsletter subscription plugin also offers various pop-up animations, allowing for engaging entrance and exit effects. Additionally, you can adjust colors, fonts, and button styles to match your site's visual identity and personalize content based on user behavior to enhance relevance.

Integrations. Icegram integrates with major email marketing platforms (like MailChimp and AWeber) and CRM systems and uses webhooks for custom integrations. It also connects via Zapier to automate workflows with various apps. Additionally, it supports multilingual sites through WPML, allowing you to target users in multiple languages.

Who uses this popup tool?

Icegram is especially valuable for small businesses and individual entrepreneurs with tight budgets. Its free plan enables them to run unlimited lead acquisition campaigns without the need to invest in additional features right away.

How much does it cost?

The free plan provides essential features for basic lead collection. Upgrading to the Pro Plan unlocks advanced features and additional customization options. The Business Plan includes even more functionalities and priority support, while the Agency Plan is designed for multi-site use and premium benefits.

Thrive Leads

Thrive Leads helps businesses grow their email lists with a variety of newsletter opt-in forms, such as pop-ups, sticky ribbons, slide-ins, lightboxes, and in-content forms.

What you’ll like

Customization. Thrive Leads simplifies form creation with its user-friendly drag-and-drop editor. You can select from a wide variety of pre-designed templates for pop-ups, ribbons, and other form types, all of which can be easily customized to fit your website’s style. Adjust fonts, colors, and layouts without needing coding skills, making it ideal for those who want flexibility and control.

Targeting. Thrive Leads offers advanced targeting and display options to ensure your opt-in forms are shown to the right audience at the right time. One standout feature is SmartLinks, which detects when an existing subscriber visits your site and allows you to either show personalized offers or avoid showing pop-ups to them altogether. Thrive Leads gives you control over when and how forms appear based on user behavior, device, or even specific pages visited.  It also supports A/B testing to optimize the performance of forms and includes built-in analytics for tracking key metrics. 

Who uses this popup tool?

Thrive Leads is perfect for bloggers, ecommerce stores, service businesses, educators, and non-profits aiming to turn visitors into subscribers. For instance, content creators, teachers, and charities can leverage inline forms and content locks to gather emails from readers interested in exclusive materials like downloadable guides or checklists. It supports different use cases, enabling a variety of audiences to collect emails efficiently while offering valuable content in return, helping businesses grow their lists and nurture potential leads.

How much does it cost?

Thrive Suite gives you complete access to all Thrive Themes plugins, including Thrive Leads, at one great price, helping you build and grow your online business with a full set of conversion tools. If you only need opt-in forms, Thrive Leads is available as a standalone email subscription plugin for your website. Both options come with a 30-day money-back guarantee.

Bloom by Elegant Themes

Elegant Themes stands out as a top choice for WordPress popup builders but requires purchasing the entire Elegant Themes toolkit. If you want to use Bloom on a WordPress.com site, you’ll need to have a Business plan subscription.

What you’ll like

Customization. Bloom offers highly customizable opt-in forms, including pop-ups, fly-ins, and inline forms. You can design these forms using a drag-and-drop editor, adjusting colors, layouts, and triggers based on user behavior. Bloom also provides a library of pre-made templates that you can fully customize to match your brand. 

Targeting. Bloom offers advanced triggering and targeting options for optimizing opt-in forms. Triggers can be set based on time delays, scroll depth, and exit intent. Targeting allows forms to appear based on user behavior, such as the pages they visit, their location on the site, or their referral source. You can also set rules to show or hide forms for specific user segments.

Who uses this popup tool?

Bloom is ideal for a range of users, including content-rich websites, ecommerce stores, online course providers, and service-oriented businesses. For instance, a consulting firm might utilize inline forms in blog posts or case studies to collect leads interested in particular subjects, offering a free consultation or resource in return for their email address. Meanwhile, an online retailer could employ post-purchase triggers to present customers with an email subscription form, keeping them informed about upcoming promotions or new products.

How much does it cost?

You can access the complete Elegant Themes toolkit with an annual subscription for $89. Alternatively, choose a lifetime license for a one-time payment of $249.

Elementor

Elementor's popup builder allows you to design custom popups using the same drag-and-drop interface as their page builder. 

What you’ll like

Customization. Elementor's popup builder offers over 100 beautifully designed templates, making creating any type of popup you need easy. Whether you're looking to gather more emails using an email list building tool or similar email subscriber popups, Elementor multi-step forms, content upgrades, welcome mats, promotional popups, exit intent popups, or countdown timers, the possibilities are endless. You can also design popups for announcements, related products, upsells, and marketing funnels, all with full customization to suit your brand and goals.

Targeting. Elementor provides advanced targeting options. You can target visitors based on specific pages they visit, how long they’ve been on your site, and the device they're using (desktop, tablet, or mobile). Additionally, you can set popups to trigger based on visitor behavior, such as clicks, scrolling, or after a form submission.

Who uses this popup tool?

Elementor’s Popup Builder is used by website designers, small businesses, ecommerce sites, marketing teams, and content creators. It caters to those seeking advanced design features and customization for creating engaging and targeted popups to enhance user interaction, capture leads, and drive conversions. Agencies also use it to manage popups across multiple client sites efficiently.

How much does it cost?

Elementor’s popup builder is available through their Pro plan, which is part of the Elementor Pro subscription starting from $59 per year.

Popup Builder

This tool specializes in popups and doesn't support inline or embedded forms. The premium plan includes full access to all plugin extensions and a year of unlimited support.

What you’ll like

Variety of popups. This service boasts diverse popup types, including image popups, HTML popups, and integrations with Facebook, Mailchimp, and WooCommerce. It also supports video popups from YouTube, Vimeo, and DailyMotion, along with age restriction and exit-intent popups. You can fully customize each widget, adding engaging elements like countdown timers and coupon codes. Gamification options are also available, and all widgets are optimized for mobile devices.

Targeting. This service provides a range of popup triggers, such as page load, scrolling to specific elements, exit intent, user activity, cart additions, and click-based actions. You can also customize popup targeting for different visitor segments based on factors like the number of pages viewed, device type, URL query strings, referral link clicks, and geographic location (country, region, city).

Who uses this popup tool?

Popup Builder’s flexible customization options and advanced targeting capabilities make it ideal for various businesses, from ecommerce to education. For example, an online course provider could use popups triggered by page scroll to offer course discounts or collect leads, enhancing engagement and driving sign-ups.

How much does it cost?

Annual subscriptions are available with plans priced at $49.99 for Starter, $89.95 for Business, and $145.95 for Agency.

BDOW! (Former Sumo)

BDOW! is a popup builder that lets you create various widgets, including modal popups, welcome mats, inline forms, smart bars, and scroll boxes. It provides an extensive array of design and customization tools.

What you’ll like

Targeting. BDOW! allows you to target visitors based on several key factors. You can customize your popups to appear based on how many pages a visitor has viewed, the type of device they are using, or if they arrived via a specific referral link. You can also target based on particular URLs or trigger popups when a visitor shows intent to exit your site.

Integrations. BDOW! offers strong integration capabilities with email marketing services, CRM systems, and analytics tools. It also connects with ecommerce platforms like WooCommerce and Shopify, allowing you to create and manage discount campaigns directly from your popups.

Who uses this popup tool?

BDOW! is ideal for agencies and designers who need to efficiently manage their own websites and clients' sites from a single platform. Its user-friendly interface simplifies the process, making it easy to oversee multiple projects and streamline popup management across different sites.

How much does it cost?

BDOW! offers several paid plans, starting at $15 per month or $144 per year. Plus, you can begin with a two-week free trial to explore all the features.

WPForms

WPForms is a contact form builder that effortlessly connects with major email services, making it an excellent option for a newsletter plugin on WordPress. Its intuitive drag-and-drop interface allows you to easily create any type of online form for your website.

What you’ll like

Templates library. WPForms offers extensive customization options with its library of 1,900 pre-built form templates. Among these, you'll find a dedicated newsletter signup form template, ideal for those who prefer not to start from scratch. The drag-and-drop interface ensures that customizing your sign-up template is straightforward; you can easily add, remove, delete, or modify form fields with just a click, allowing quick and efficient adjustments to meet your needs.

Triggering. You can set various triggers for your popups, including time-based, scroll-based, exit intent, and triggers based on the number of pages viewed or when a specific element becomes visible. Additionally, you can define rules to display widgets on specific pages or target visitors from particular countries. You also have the flexibility to customize visibility for desktop, mobile, and tablet users and schedule pop-ups to appear at specific times, days, or dates.

Who uses this popup tool?

Considering the premium pricing of WP Popups, this service is ideal for organizations and businesses that can leverage advanced popup management features and have the budget for marketing investments. It is particularly beneficial for medium-sized ecommerce businesses, digital marketing agencies, and SaaS companies.

How much does it cost?

There are four subscription plans with special rates for new users. Renewals come with a 30% discount off the standard price. The Basic plan is $35 annually (regularly $70), the Plus plan is $99.50 per year (regularly $199), the Pro plan costs $199.50 annually (regularly $399), and the Agency plan is $299.50 per year (regularly $599).

Key Features to Look for in a WordPress Email Subscription Popup Plugin

When picking the right WordPress blog subscription plugin, several important factors must be considered. Your choice will depend on the size of your business, its focus, and how active your strategy is. Be sure to evaluate these aspects carefully to find the plugin that fits your needs best.

Ease of Setup and Use

When choosing a WordPress email subscription popup plugin, ease of setup and use is crucial. Look for a plugin that offers a user-friendly interface and intuitive tools, such as drag-and-drop popup software, to create HTML popups without needing coding knowledge. A simple installation process and clear, step-by-step guides are also vital to ensuring you can get your popups running quickly. The easier it is to set up and manage, the less time you'll spend on technical tasks, allowing you to focus on your marketing strategy.

Customization Options

A good WordPress newsletter signup should offer a variety of design tools and templates, allowing you to create popups that match your brand's style. Look for features like customizable fonts, colors, and layouts, along with pre-built templates that you can tweak to suit your needs. Flexibility in design ensures your popups are visually appealing and relevant to your audience. The ability to tailor each element enhances engagement and improves the overall user experience.

Conversion Driving Components

Look for features like countdown timers, urgency triggers, and exit-intent popups, which prompt visitors to take action before they leave. Other elements, such as coupon codes or interactive content like spin-to-win offers or gift boxes, can also encourage signups. 

Integration with Email Marketing Tools

A WordPress email capture plugin that seamlessly connects with popular email services like Mailchimp, ConvertKit, etc., allows you to automate email collection and streamline your campaigns. This integration helps you instantly add new subscribers to your email list, segment them based on their behavior, and nurture leads through targeted marketing efforts. The smoother the integration, the more efficiently you can manage and grow your subscriber base.

Responsiveness

A mobile-friendly design ensures your popups display perfectly on all devices. With an increasing number of users browsing on smartphones and tablets, a plugin that adapts to different screen sizes guarantees a seamless experience for visitors, whether they’re on a desktop or mobile device. Mobile-friendly popups prevent issues like distorted layouts or difficult navigation, helping maintain engagement and capture more leads from users on any platform.

Targeting and Display Rules

Advanced options like exit-intent popups, timed popups, and scroll-based triggers allow you to strategically display popups when users are most likely to engage. Exit-intent triggers catch visitors as they’re about to leave, while timed popups can appear after a set period. Scroll-based triggers display popups when users reach specific sections of your site. These targeted approaches improve the user experience and maximize conversions by showing popups at the right moment.

Analytics and A/B testing

Analytics provide valuable insights into popup performance, including conversion rates, impressions, and user behavior, helping you track effectiveness. A/B testing allows you to compare different popup variations by adjusting elements like design, messaging, or triggers to see which version performs better. These features enable data-driven decisions, ensuring that you optimize your popups for maximum engagement and lead generation, ultimately improving your overall marketing strategy.

Pricing Plans

It’s important to choose a plugin that fits your budget while offering the features you need. Many plugins offer tiered pricing, with basic plans covering essential features like popups and integrations, while higher tiers provide advanced tools such as A/B testing, detailed analytics, and premium support. Some plugins also offer free versions with limited capabilities. Carefully consider your business needs and growth potential when evaluating the cost-to-feature ratio of different plans.

Last Thoughts, First Steps

Choosing the right email subscription popup plugin for your WordPress site hinges on your specific needs. Beginners may appreciate user-friendly options with free versions for easy setup and customization. At the same time, advanced users might opt for paid plans that offer robust testing, integration features, and targeting capabilities.

Claspo stands out as a great choice for both beginners and businesses looking to implement more complex and advanced strategies. We offer a free version with all the essential features and paid plans for those aiming to scale up. 

Try Claspo, the best email subscription service for WordPress, today and discover how our plugin can effectively support all your marketing goals.