Chief Marketing Officer
With 16+ years in marketing, I learned that success is a continuous cycle of hypothesis, data analysis, and experimentation. As a master of psychological analysis, I know hypotheses fail without grasping the audience's motives and triggers. In this blog, I'll show you how to use widgets to build a conversion optimization strategy that meets your audience's needs and delivers consistent results.
By analyzing user flows using Google Analytics or other specialized tools, you can better understand the factors that influence user behavior. This allows you to improve key performance indicators of your online business: conversion rate, retention rate, sales, etc. Let's see in more detail what customer flows are, their significance, and the methods used to analyze them. What is User Flow Analysis User flow analysis is a detailed diagram of user actions when performing a specific task. Customer flows are...
The web space is constantly evolving, changing the game's rules, and we at Claspo want to keep pace and help you do so. The proven way is to learn from the seasoned experts who navigate that web space effortlessly. That's why we jumped at the opportunity to talk with Slobodan (Sani) Manić. His 15 years of experience in web development and optimization, a successful podcast dedicated to great online experiences, and contribution to five major WordPress releases promise extremely valuable...
Implementing AI sentiment analysis is a unique opportunity to automate the work of your customer support team. It allows you to increase loyalty and customer satisfaction, know your customers better, and predict future market trends more accurately. According to IBM, about 25% of large businesses in the United States already use artificial intelligence and see significant productivity increases. Do you want to join them? We will tell you how to conduct sentiment analysis using AI and choose the best tools. ...
New technologies such as artificial intelligence (AI) and predictive analytics are transforming online businesses. They allow you to use new and more effective marketing methods, improving financial results and gaining additional competitive advantages. The most important thing is that most of the work is done automatically. All you have to do is make appropriate management decisions and launch marketing campaigns. Wondering how you can apply new technologies in practice? Let us tell you more about their key advantages and real-world...
The use of AI in data analytics makes this business management tool available to everyone. Five to ten years ago, it was mainly used by large corporations that created special departments and hired dozens of highly paid specialists. Today, data analysis can be used by medium-sized companies, small startups, and even individual entrepreneurs. This article will explain how AI in data analytics works, the benefits of new technologies, and what software platforms are available. How is AI Used in Data...
The use of AI in business analytics is not a new phenomenon. However, it has only recently become available to a wide range of users thanks to the development of new-generation programs. Many AI tools offer balanced prices and can be operated without additional technical training due to simple interfaces. Thus, even small businesses can now use artificial intelligence. We will tell you what opportunities are available, what benefits you get, and what to expect in the near future. Impact...
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