16 Best Popup Tool Options in 2025 | Claspo

It's not easy to keep individuals on your site and have them do something. People have attention spans of several seconds, and everyone is vying for their attention. That's when popups can be a savior. Well-designed popups grab attention, generate conversions, and enable businesses to obtain leads — without frustrating visitors.

Popups serve different purposes. Free exit-intent pop-ups can stop visitors from leaving too soon, discount popups can encourage purchases, and signup popups help grow email lists. For e-commerce stores, popups reduce cart abandonment and highlight promotions. SaaS companies use them to drive free trial sign-ups and showcase new features. Blogs and service websites rely on them to grow their audience and promote content.

But not all popups are created equal. Some are blended so seamlessly into the user experience that you barely notice them, while others are jarring. Having the right popup tool is key to achieving that balance. The right builder gives you design, triggers, and targeting so that your popups are helpful and not infuriating.

With so many options available, it can be challenging to pick the most appropriate one. This review highlights the 16 best popup builder software in 2025. We will outline their features, ease of use, customizability, and integrations. From a simple lead capture form to an advanced behavior-based popup system, this review will guide you in picking the appropriate tool for improving your website's performance.

Why popups are essential for your website

Strategically placed popups can be a game-changer in terms of user interaction with your site. Leveraged to perfection, popups allow businesses to generate leads, increase conversions, and enhance user experience without breaking the browsing experience. These are just a few reasons behind what popup windows are made for — and why they’re essential for e-commerce websites, SaaS companies, and content-driven sites.

1. Driving email signups and lead generation

Popups are the most potent form of email list building. They give users a clear incentive to sign up, for example, a discount, a gift, or being first in line to test a new product. A well-timed popup allows users to sign up without searching for a form. The best popup builder tools integrate with email marketing software, automatically sending new leads to your list.

2. Promoting special offers or discounts

Everybody likes a deal, but visitors won't notice your offers on their own. Popups put special deals in the spotlight so visitors can't miss them. A limited-time discount, a holiday sale, or a free shipping promotion popup will generate sales and increase revenue. Exit popup tools are particularly great for this, giving a last-chance offer before leaving the site.

3. Increasing user engagement and conversions

Popups aren't just for email capture—they can guide visitors to action. Need more free trial sign-ups? Need to push a webinar? Need to get people to try out a new feature? A well-placed popup can do it all. SaaS companies use popups to draw attention to key features, and online stores use them to cross-sell. The best popup tools let you personalize these messages by behavior, making them more effective and relevant.

4. Reducing bounce rate

If visitors leave your site too quickly, they will never return. Popups can retain them by offering valuable information, asking for feedback, or reminding them of something they forgot. A blog can have popup offer-related posts. An online shop can remind shoppers about something they forgot in their shopping cart. The best popup creators incorporate exit-intent technology, triggering popups when visitors are about to leave giving them a reason to stay.

Popup builders are not made the same. You need a tool that will match your business needs to get the most out of your цшвпуеі. The following are the most essential features to seek in the best popup builder:

1. Customizable design options

Your website pop-up design must represent your brand. However, design determines how much attention and effectiveness it will receive. The best popup software should accommodate full customization so that your widgets align with your brand image and website designs. Look for solutions that provide:

Pre-made designs that enable simple creation of popups without needing to start from scratch.
The ability to adjust text fonts, background, and button color to deliver consistency in the brand.
Custom CSS/HTML popup support – advanced users should be capable of customizing popup items beyond regular parameters.
The ability to insert or remove images, reorder, and customize widget styles.

2. Advanced targeting and triggers

Timing and relevance are everything. The best popup builder software allows you to control when and how popups occur. Important target options include:

Exit-intent widgets pop up when the users are about to leave.
Time-based widgets that show up after a certain period.
Scroll-depth popups that appear after a user scrolls past a percentage of the page.

3. Integration with CRM and email marketing platforms

A popup only works if it ties into your marketing software. Opt for builders that complement email tools such as Mailchimp, Klaviyo, and HubSpot. CRM integration is also essential to monitor leads and automate follow-up. The best popup tools simplify lead handling by synchronizing in real-time.

4. Analytics and reporting features

Performance tracking enables you to refine your strategy. The best popup builder provides comprehensive analytics, showing metrics like conversion rates, impressions, and user activity. Some tools even offer heatmaps and session recordings so that you can observe visitors' interaction with your popups. The more information you have, the better you can optimize for performance.

5. A/B testing

Popups do not perform the same. A/B testing lets you create and experiment with varying versions and decide which engages more. The best popup tools let you test headlines, images, CTA buttons, and triggers. Continual testing allows you to tune effectiveness over time.

6. Mobile responsiveness and ease of use

More than half of all website traffic is from mobile. You might lose possible leads if a popup is not nicely shown on a phone or tablet. Pick a popup builder that includes mobile-responsive templates and previews. Plus, ease of use is essential. An intuitive interface with drag-and-drop makes it possible for anyone to produce good web page widgets, whether they have coding skills or not.

Tool	Key Features	Best Use Case
Claspo	Drag-and-drop editor with 1000+ responsive templates with gamification, countdowns, promo codes and more to drive engagement and conversions. Advanced behavioral triggers. Targeting, including geolocation, UTM tags, device type, or visitor status. Multilingual support. Direct integrations with tools like WooCommerce, WordPress, Mailchimp, HubSpot, and more. Built-in analytics & A/B testing.	Customizable popups for various business goals — growing your email list, increasing sales and AOV, collecting NPS and feedback, and more.
Sumo (BDOW)	Social sharing popups, email capture, analytics	Growing email lists and boosting engagement
Wisepops	Advanced targeting, exit-intent, A/B testing	E-commerce and lead generation
Picreel	Exit-intent popups, A/B testing, behavioral targeting	Recovering abandoned carts and re-engaging visitors
Popup Maker	Customizable popups, integration with WordPress plugins	WordPress sites needing flexible popups
Thrive Leads	Lead generation forms, A/B testing, analytics	Converting website visitors into email subscribers
Justuno	AI-driven targeting, upsell popups, cart recovery	E-commerce businesses focused on conversions
Sleeknote	Personalized popups, non-intrusive overlays	Content marketers and e-commerce brands
OptiMonk	Smart popups, cart abandonment recovery, segmentation	Personalizing popups for customer engagement
HelloBar	Simple popup builder, social traffic templates	Promoting offers and collecting emails
Popupsmart	AI-powered targeting, built-in email features	Small businesses looking for smart popups
Poptin	Customizable templates, lead capture, exit-intent	Agencies and B2B lead generation
OptinMonster	Advanced targeting, revenue tracking, adblock detection	Increasing conversions and lead generation
Privy	Exit-intent popups, cart abandonment recovery	E-commerce sales and recovering abandoned carts
WP Popups	Drag-and-drop builder, multiple popup types, integrations	Quick setup and integration with marketing tools
Bloom by Elegant Themes	Multiple popup types, easy design customization, email integrations	Building email lists and offering incentives

Not every popup builder is created equal. Some excel at design flexibility, while others at advanced targeting or integrations. The best one for you will come down to what you're looking to do—build your email list, fight cart abandonment, or boost engagement. Below, we'll recap the top 16 popup builders, including their essential features, strengths, and ideal uses so you can choose the best one.

1. Claspo

Yep, we’re kicking off this list of the best popup tools with ourselves — because hey, when you’ve got a solution for (almost) every business challenge, why be shy? So, what exactly makes us worth the spotlight compared to other tools? Claspo is a no-code popup builder that helps grow engagement and conversions for e-commerce, SaaS businesses and publishers. It comes with smart targeting capabilities that allow you to run high-performing popup campaigns without coding.

Key features

Gamified popups

Claspo brings some serious fun to the table with gamified pop-ups like spin the lucky wheel popups, Scratch Cards, and Gift Boxes. These aren’t your average popups — they turn casual visitors into engaged participants. And the results? Impressive. Our e-commerce client’s beta tests show that gamified widgets can increase conversions by up to 400% and perform 3x better than standard ones. You’re in control too: customize win chances and prizes to fit your goals — like offering a 5% discount 60% of the time, a 10% one 30% of the time, and saving that juicy 15% for the lucky 10%.

wheel-reward-pool-management

Ease of use and high-converting components

Claspo comes with 1000+ templates packed with smart components designed to tackle cart abandonment, drive engagement and conversions — whether you’re after signups or sales. A few standouts:

Slider: bundle multiple offers or products into one sleek popup with as many visuals or videos as you like. By the way, on our blog, you’ll find detailed step-by-step instructions on a video popup for WordPress and how to make a popup video — perfect if you want to add some dynamics to your website.
Textroller: catch attention with dynamic text that updates in real time to share key messages.
Relative countdown timer: create urgency with a timer that starts fresh for each visitor — once it hits zero, the offer vanishes just for them. Paired with a solid CTA and a great deal, this setup has helped our users see up to 112% more conversions.
Promo codes: reward new visitors with targeted discounts — great for getting first-timers to convert without blowing your whole promo budget.

Cupcake_Party
Use this template

Just drag any of these into your widget, tweak the settings, and you’re good to go.

Advanced triggers and targeting

Our best popup builder gives you total control over when and to whom your widgets appear, thanks to advanced triggering and targeting options. Want to show a popup after someone scrolls halfway down the page? Or after they’ve been inactive for a bit? Easy. You can also target based on time on site, number of pages viewed, or even exit intent — perfect for catching those warm leads before they bounce.

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And the targeting? Super flexible. Show different offers to new visitors, tailor content for mobile or desktop users, or personalize based on where someone came from or where they live. A few ideas in action:

New visitors: greet them with a welcome offer for their first order.
Device type: suggest an app download on mobile, or an ebook on desktop.
Page-based: reading a skincare guide? Trigger a popup with a discount for related products.
UTM targeting: visitors from an Instagram ad? Nudge them to follow your brand.
Geotargeting: running a local food delivery promo? Show the popup only to users in your service area.

With smart targeting like this, you’re not just showing popups, you’re showing the right popups at the right time.

A/B testing

Once your widgets are live, Claspo makes it super simple to run A/B tests and figure out what really clicks with your audience. You can test everything from the headline and call to action to layout and timing. A few smart combos for you to try:

Headline style: ‘Last chance!’ vs. ‘Just for you’.
CTA tone: direct action vs. gentle nudge.
Visuals: bold, colorful graphics vs. calm, muted tones.
Form fields: ask for a phone number — or keep it optional.
Placement: front and center vs. tucked in the corner.
Triggers: exit-intent vs. a timed delay.

Keep experimenting, track the results, and you’ll quickly learn what drives the most views, clicks, and conversions.

A-B-testing-example

What users love about Claspo

Super easy to use — the drag-and-drop editor and clean interface make setup an easy task, even for first-timers.
Drives conversions — many of our users report higher conversion rates and lower cart abandonment thanks to smart, engaging popups.
Packed with features — From A/B testing and exit-intent forms to multilingual support and advanced targeting, there’s a lot to play with.
Great templates — tons of ready-to-use designs help you launch fast without sacrificing style.
Support that actually helps — users say our support team is quick, friendly, and gets things sorted.
Reliable performance — fast, stable, and glitch-free even when traffic spikes.

Pricing

Claspo's pricing is scalable so that any business size can afford a plan that fits:

Free plan – all features, 3 active widgets, and 30,000 page views per month.
Basic ($10/month) – 100,000 page views per site.
Lite ($20/month) – Unlimited page views per site, one active widget.
Advanced ($30/month) – 250,000 page views, multi-user and multi-site support.
Pro ($50/month) – 500,000 page views, active widget unlimited, and multi-site/multi-user support.

2. Sumo (BDOW!)

Sumo, now known as BDOW!, is one of the best popup tools for small businesses looking to grow their email lists and capture leads. It makes adding popups and forms to your website simple, helping you engage visitors without much effort.

Key Features

In-built email marketing

BDOW! comes with email marketing capability, so you can send welcome emails and newsletters to new subscribers immediately. It is a great package all in one for small businesses.

Easy-to-use editor

Popups can be designed quickly and easily using the drag-and-drop editor. You can personalize different formats, including slide-ins, smart bars, and full-screen overlays, without any coding knowledge.

Pros

Unlike some other tools that limit free users, BDOW! offers unlimited subscribers and up to 10,000 emails per month, which is very generous for startups.

Cons

Limited customization on free plan

Although the free version is helpful, a paid plan is necessary to access features such as A/B testing and advanced targeting. If customization is important, this may be limiting.

Pricing

Free plan: this plan offers basic email opt-ins, visitor targeting, social sharing, and up to 10,000 emails sent out monthly.
The Plus plan ($24/month) allows for A/B testing and advanced targeting to further divide your audience.
The Pro plan ($49/month) offers full customization and integrations, which makes it more suitable for growing businesses.

3. Wisepops

Wisepops is a popup builder that can help e-commerce sites and SaaS businesses increase sales and engage visitors. It is feature-rich and allows users to design beautiful popups easily without coding.

Key features

Simple drag-and-drop editor

You don't need to be a designer to create something nice with Wisepops. Just select a template and design it to fit your brand.

Advanced targeting

A major strength of Wisepops is its robust targeting. It allows you to specify precisely who views your popups based on criteria like your visitors' behavior, device, location, or time spent on a page.

Smooth Shopify integration

Wisepops has direct integration with Shopify. You can design popups according to shopping cart views, past purchases, or customer segments. This proves useful in the promotion of discounts or cart abandonment reminders.

Ready-to-use templates

Wisepops offers over 140 expertly crafted templates, and therefore, the launching of popups is easy to do.

Revenue and goal tracking

Unlike most popup solutions, Wisepops allows you to track clicks and sales from your popups. You can track this to determine ROI and observe what works — without having to guess.

Pros

Great for Shopify users — because it integrates so nicely with Shopify, Wisepops is great for Shopify stores that want to create more specific popup campaigns.

Complete revenue tracking – the analytics of integration enable you to see precisely what dollar amount your popups are bringing in so that you can make better decisions

Cons

Limited customization — while Wisepops features an excellent array of templates and design elements, some may find the degree of customization to be a little less extensive than that of other premium popup builders.

Pricing

Wisepops is charged based on how many page views your site sees in a month:

50,000 page views – $49/month (unlimited campaigns, 140+ templates).
100,000 page views – $79/month (same features, supports two sites).
250,000 page views – $149/month (more campaign support, several sites).

Yearly plans come with a discount of around 17%, and you may try it out for free for 14 days to see if it fits you.

4. Picreel

If you have an eCommerce store and struggle to manage cart abandonment, Picreel is likely just what you're looking for. This popup builder will recognize when someone is leaving your website and present a final-chance offer or message to keep them on board. It is especially useful for small — and medium-sized companies that require a simple plugin with in-built CRM integration and easy analytics.

Key features

Exit-intent popups

One of the best aspects of Picreel is that it will find out when visitors are leaving your website. Then, it will produce a popup featuring a discount code, free shipping, or a lead magnet to encourage them to stay on the website.

CRM integration for personalized popups

As opposed to generic popup plugins for your site, Picreel permits integration with CRM systems like HubSpot, Salesforce, and Mailchimp. This enables you to tailor popups depending on visitor data, presenting different messages according to user activity, past buys, or interaction history.

Basic but functional analytics

Knowing how your popups are performing is the starting point for conversion optimization. Picreel offers simple analytics showing views, clicks, and conversion rates. It does not provide full analysis and heat maps, but it can still assist in monitoring your campaign performance.

User-friendly popup editor

The drag-and-drop editor can create popups by adding branding, images, and text. However, if you need highly customizable design features, Picreel will be limited in comparison to others.

Pros

The clean interface is easy for a novice to use.
Personalized campaigns can be turned on with app syncing tools like HubSpot and Mailchimp.
The exit-intent feature is highly convenient for eCommerce sites.

Cons

Limited customization options – the design flexibility isn’t as robust as other popup builders.
Basic analytics – while useful, it lacks advanced reporting features.

Pricing

Free plan – 5,000 monthly visitors or less, unlimited campaigns, and targeting.
Business plan – $9.99/month for 10,000 visitors, access to A/B testing, reporting, and integrations.
Scaling plans – higher-tiered plans for businesses requiring more website traffic.

Popup Maker is the ideal choice if you run a WordPress site and need a conversion-friendly means to create your popups. Whether you must build an email list, push special promotions, or direct visitors to a call to action, the plugin has numerous choices without requiring too much technical knowledge.

Key features

Fully customizable popups

One of the best features of Popup Maker is how adaptable it is when creating a popup. You can control the size, animation, placement, and design to get them to fit into the appearance and feel of your website.

Multiple trigger and targeting options

Timing is everything when it comes to working with popups. Popup Maker makes it possible to create several types of triggers, like displaying a popup after a visitor has stayed on your website for some duration of seconds, clicked a particular button, or completed a form. You can even address certain visitors, depending on what they are doing, where they are coming from, or even where they are currently located. This makes popups interactive and less intrusive.

Integrations with email marketing and form plugins

If you're already working with email marketing tools like Mailchimp or AWeber, Popup Maker makes it easy to connect your popups to them. The tool is also accessible for other leading form builders like Ninja Forms and Gravity Forms, so you can capture leads and automatically send them to your mailing list or CRM without the need for an additional step.

Pros

The plugin is very user-friendly; thus, even if you are a popup newbie, you will never feel lost.
Lots of customization — you have plenty of options to make popups match your brand.
Solid free version — unlike other tools, the free version offers valuable features instead of just teasing you into paying.

Cons

Some advanced features require upgrades — if you want exit-intent popups or more precise targeting, you’ll need a paid plan.
It can take time to set up perfectly — while the editor is user-friendly, fine-tuning everything (like animations and advanced settings) might take trial and error.

Pricing

There’s a free version with plenty of valuable features, but if you need more advanced options, paid plans start at:

$99/year for basic premium features like email marketing integrations.
$199/year for extra tools like scheduling and analytics.
$299/year for advanced targeting, exit-intent popups, and WooCommerce integration.

6. Thrive Leads

Thrive Leads is a lead generation plug-in designed specifically for WordPress users. It is intended to help business owners build their email lists better through highly customizable opt-in forms and new targeting capabilities. If you want to collect leads through inline forms, slide-ins, or popups, Thrive Leads gives you total control over where and when these forms are presented on your site.

Key features

Drag-and-drop builder

Thrive Leads has an easy drag-and-drop builder that allows consumers to build and customize opt-in forms without coding knowledge. This feature enables consumers to create nicely formatted forms that perfectly integrate into their site's design.

A/B testing

The plugin possesses the A/B testing capability, and one can experiment with different form placements, titles, and triggers. It Monitors performance metrics to identify and implement the most effective methods of boosting conversions.

Comprehensive targeting features

Thrive Leads provides sophisticated targeting capabilities in displaying forms based on specific posts, categories, tags, or user behavior. This enables your audience to see the most relevant offers, optimizing the potential for engagement.

Pros

Extremely flexible and feature-rich popup software for complex lead generation.
Deep WordPress integration ensures seamless functionality.
A/B testing and detailed analytics help improve performance.

Cons

Has a steeper learning curve due to its advanced features.
Only for WordPress sites, which restricts use for non-WordPress websites.

Pricing

Thrive Leads comes with the Thrive Suite, which grants access to all plugins and themes. The prices are:

Thrive suite yearly: $299 per year (discounted from $599 for the first year).
Thrive suite quarterly: $149 per quarter.

Both plans include unlimited updates and support.

7. Justuno

Justuno is an AI-powered eCommerce popup builder that converts more visitors into customers. It has robust targeting and personalization capabilities, making it a good choice for companies that want to optimize their conversion rates through highly personalized popups and lead capture forms.

Key features

Customizable popups and banners

Justuno provides a flexible drag-and-drop editor where customers can design popups, banners, and slide-ins according to their brand's look and feel. Marketers can create from simple email sign-ups to spin-to-win gamified campaigns.

Cross-device tracking

Justuno technology guarantees a smooth user experience on various devices. When customers switch between mobile and desktop, the platform monitors interactions to provide a targeted shopping experience.

Extensive template library

For those who do not want to build popups manually, Justuno offers a collection of top-performing popup templates. These include pre-designed exit-intent popups, countdown banners, and upsell banners, making it easy to launch a quick campaign.

AI-Based product recommendations

Justuno uses machine learning to analyze customer behavior and suggests relevant products in real-time, increasing the likelihood of conversions.

Shopify Integration and in-depth analytics

It's integrally developed on Shopify and all the other leading eCommerce sites and offers extensive analytics to monitor campaign performance. Individuals get live insights into conversion, engagement, and how their revenue was affected.

Pros

Strong Shopify, BigCommerce, and WooCommerce integration.
Actionable insights through comprehensive analytics.
Personalization with AI boosts engagement.

Cons

The free plan is limited to 2,000 monthly visitors, which may be too restrictive for growing businesses.
It may be intimidating to new users due to its many features.

Pricing

Free plan: up to 2,000 monthly visitors.
Lite plan: from $39/month.
Flex and Enterprise plans: custom pricing based on business needs.

8. Sleeknote

Sleeknote is an easy-to-use popup builder for eCommerce companies that want to engage customers without disrupting their online shopping experience. Its goal is to design unobtrusive popups that generate leads, increase sales, and reduce cart abandonment.

Key features

Advanced e-commerce features: promote products, highlight offers, and collect emails seamlessly.
User-friendly interface: simple yet powerful design tools.
Sophisticated targeting features: show popups according to visitor behavior, geolocation, and purchase history.
Multi-step forms: collect more informative data without preventing users.
Exit-intent and scroll triggers: engage at the ideal time.

Pros

It is very brandable and customizable.
Strong audience segmentation for precise targeting.
Works well for large eCommerce brands with complex needs.

Cons

Higher price points may be a barrier for smaller businesses.
Requires ongoing optimization for best results.

Pricing

Lite plan: starts at €49/month for up to 25,000 visitors.
Higher plans: prices increase based on website traffic.

9. OptiMonk

Optimonk is a simple but powerful popup tool that allows companies to turn visitors to their websites into customers with the right message. It is easy to use and has effective targeting and customization options.

Key features

Intuitive editor: easily design popups without coding.
Campaign scheduling: automate popup displays based on marketing strategies.
Generous free plan: supports up to 15,000 page views per month.
Behavior-based targeting: display the popup with relevant messages based on visitor actions.
A/B Testing & analytics: optimize popups for maximum conversions.

Pros

It has a free plan, which offers many essential features for small companies.
It is fast to install.
It supports multiple website platforms, including Shopify and WordPress.

Cons

The free popup plan has limited advanced features.
It is not as customizable as high-end tools like Sleeknote.

Pricing

Free plan: covers up to 15,000 page views per month.
Essential plan: starts at $39/month for additional features.
Premium & Master plans: higher pricing for larger businesses.

10. Hello Bar

Hello Bar is designed to help businesses capture leads, promote offers, and engage visitors by utilizing customized popups and bars. The software comes with an array of features appropriate for various marketing needs.

Key features

Simple popup builder – the drag-and-drop feature facilitates easy popup construction within minutes.
A/B testing – try out different versions of your popups and see what performs best.
Analytics dashboard – gain insights into your popups' performance.
Targeted messaging – show different messages based on visitor behavior.

Pros

Super simple to set up and use.
It includes A/B testing, even for lower-tier plans.
Great for non-techy users.

Cons

The free version is limited.
Higher-tier plans can get expensive for small businesses.

Pricing

Free plan – supports a maximum of 5,000 monthly visitors with restricted functionality.
Growth plan – $39/month
Premium plan – $69/month
Elite plan – $129/month

11. Popupsmart

Popupsmart is a no-code popular popup builder that specializes in smart targeting. It allows businesses to deliver the right message to the right visitors. It's built for small companies that require an AI-based solution to achieve optimal conversion rates.

Key features

AI smart mode – uses artificial intelligence to improve popup targeting.
Built-in email features – collect leads and send automated follow-ups.
Customizable templates – pre-made popup designs that fit various industries.

Pros

Smart AI targeting helps increase conversions.
No coding required – easy setup.
Good free plan for small businesses.

Cons

The free plan has limited customization.
Some advanced features are locked behind higher-tier plans.

Pricing

Free plan – 5,000 monthly page views
Basic plan – 100,000 monthly page views.
Pro plan – 500,000 monthly page views.

12. Poptin

Poptin is conversion optimization software that allows businesses to design converting popups and forms, harvest leads, and reduce bounce rates.

Key features

Advanced targeting: this option gives you complete liberty on when and where to show popups based on user actions or demographics.
Customizable templates: provides various popup templates, which can be modified according to brand image and campaign purpose.
A/B testing: enables testing with different popup styling and messaging to optimize performance.

Pros

It is great for lead generation.
It has advanced targeting and analytics.
It is easy to customize popups.

Cons

It has an intense learning curve – lots of features can be overwhelming at first.
There is no A/B testing in the free plan.

Pricing

Free plan – 1,000 visitors per month.
Basic plan – $25/month.
Pro plan – $59/month.
Agency plan – $119/month.

13. OptinMonster

OptinMonster is an end-to-end lead generation and conversion optimization platform for businesses to grow subscribers and revenue. It has various campaign types, including popups, floating bars, and fullscreen overlays.

Key features

Advanced targeting: display campaigns based on user behavior, location, and device, ensuring personalized experiences.
Revenue attribution: track and attribute revenue generated from specific campaigns to measure effectiveness.
Adblock detection: identify visitors using ad blockers and present alternative messages or offers.

Pros

It enables precise audience segmentation
It provides detailed insights into campaign performance.

Cons

It has no free plan.
The pricing may be high for small businesses.

Pricing

Pricing plans are structured to accommodate different business needs:

Basic plan: $7/month, supporting up to 2,500 page views.
Plus plan: $19/month supports up to 10,000 page views.
Pro plan: $29/month supports up to 25,000 page views.
Growth plan: $49/month for larger businesses with higher traffic needs.

14. Bloom by Elegant Themes

Bloom is an email opt-in plugin for WordPress developed by Elegant Themes. It offers various opt-in forms and types of popups to help grow email lists.

Key features

Multiple popup types: choose from six display types, including popups, fly-ins, and inline forms.
Easy design customization: over 100 pre-made templates with extensive design settings for customization.
Email service provider integrations: seamlessly integrates with 19 best email marketing platforms.

Pros

It offers flexibility in the design and placement of opt-in forms.
It facilitates easy creation and customization of popups.
It provides access to multiple tools at a reasonable price.

Cons

It relies on your server resources
Lacks some advanced segmentation features found in other tools.

Pricing

An Elegant Themes subscription is necessary for access to Bloom:

Yearly membership: $89/year, featuring Bloom, Divi, Monarch, and many more.
Lifetime membership: $249 one-time payment for lifetime access to all products and updates.

15. WP Popups

WP Popups is a highly adaptable WordPress plugin that allows users to create and manage popups conveniently. The plugin features several display filters, compatibility with well-known form plugins such as WPForms and Gravity Forms, and sufficient personalization choices to fit the theme of your site.

Key features

Drag-and-drop builder: this tool makes it easy to create and design popups instantly without writing a line of code.
Variety of pop-up types: permits several types, such as lightbox popups, slide-ins, and notification bars.
Integrations: integrates smoothly with best-of-breed email marketing apps and form plugins.

Pros

It is ideal for users seeking an intuitive solution for creating popups.
It offers numerous customization options to align with site aesthetics.

Cons

Advanced functionalities require a paid plan.
As a plugin, it may affect site speed if not optimized properly.

Pricing

The plans include:

Basic: $35/year for a single site license.
Plus: $99.50/year for up to 5 sites.
Pro: $199.50/year for up to 20 sites.
Agency: $299.50/year for unlimited sites.

16. Privy

Privy is an e-commerce marketing platform. It specializes in lead capturing, cart abandonment prevention, and online sales enhancement.

Key features

Exit-intent popups: identifies that a visitor is leaving and shows customized messages to grab their attention.
Cart abandonment recovery: triggers automated emails to shoppers who leave their carts behind, reminding them to check out.
Mobile optimization: makes popups responsive and work properly on mobile devices.

Pros

Ease of use.
It offers a variety of popup types and targeting options to capture leads efficiently.

Cons

Though there is a free plan, advanced functions may be expensive for small companies with tight budgets.
Some users find the customization options for templates to be somewhat restrictive.

Pricing

Free plan: includes basic features suitable for small websites.
Starter plan: $30/month, offering advanced features and higher traffic allowances.

Choosing a popup builder tool will be instrumental in maximizing user interaction and the success of your site. The ideal tool will help capture leads, sell promotions, and effectively nudge users around your site. Here is how to make the right decision:

Align with your website goals

Determine the purpose for which you want to utilize widgets. If your focus is list building, select tools offering editable popup forms and compatibility with email marketing software. For sales increase and cart abandonment prevention, select a popup builder offering exit-intent popups and product recommendation personalization. For promotional social share or advertising material, opt for tools with multiple popup formats, such as banners or slide-ins, to capture the readers' interest without disrupting them.

Budget implications

Most popups provide free versions with limited capabilities, which may be adequate for small websites. More sophisticated functionality such as targeting, analytics, and A/B usually come with premium plans. Based on your traffic and conversion needs, decide whether the increased capability of a premium plan justifies the expense.

Essential features

Advanced targeting allows you to display a popup based on user behavior, geolocation, or referrer source to increase relevance. You can customize popups to perfectly suit your website's design and delight users. Find tools that have drag-and-drop editors and plenty of templates. Make sure the popup creator works well with your marketing stacks, including CRM software and email marketing tools.

Ease of use and mobile optimization

Consider how easy and versatile the tool is. A clear, simple interface saves time and reduces the learning curve. Making it possible for users to build popups quickly without requiring coding abilities. As mobile browsing becomes more prevalent, ensure the tool creates responsive popups on varying screen sizes, providing a seamless device experience.

Final thoughts

When used correctly, popups are easily the most effective mechanisms for boosting engagement, lead generation, and conversion. The catch is to choose the right popup builder that lets you have total control over design, targeting, and integration without breaking the user experience.

If you run an e-commerce site, a SaaS company, or a content-based website, the proper popup application can turn browsers into repeat customers. Test various options, analyze your results, and refine your strategy. The difference between a missed opportunity and a successful sale can be made by a timely, well-planned popup. Claspo offers a free lifetime plan that covers all its functionality — including premium features like gamification, multi-step forms, and behavioral triggers. Yep, everything. Sign up now and see for yourself how limitless our features are, even on the free plan.