2x increase in conversion rate — Grade.ua

Our task

Grade.ua held an event and collected registrations. Claspo's task was to quickly redirect users from the site to the event page.

Looking ahead, let's say that together with the client, we coped with the challenge in one day without involving the site developers.

Solution

Based on our experience and the growth statistics of our various clients, during the period of redirecting traffic to the event page, we offered Grade.ua to test different widgets. Our client chose pop-ups from the library of templates in Claspo's personal account and tested 3 of them on the website.

Thanks to this decision, the specialists of Grade.ua managed to increase the number of registrations for the course CELTA – one of the most popular qualifications among teachers of English, which allows teaching adults. More than 10,000 candidates from all over the world take this course every year.

Business results

In the first case, they only had a title and a button, in the second, they added a countdown timer. Finally, they tried a limited-time special offer. All this hypothesis testing allowed us to find out the most effective type of pop-up. in this case and, as a result, doubled the client's conversion.

1. Brief pop-up with title and a button

Results:

• 20 300 views

• 216 actions

• CR 1.0%

• Work period: 8 days

2. Pop-up with countdown timer

Results:

• 11 700 views

• 142 actions

• CR 1.2%

• Work period: 6 days

3. Pop-up with a limited-time special offer

Results:

• 4 200 views

• 09 actions

• CR 2.1%

• Work period: 3 days

Having coped with the first challenge, we continued our cooperation. Grade.ua was waiting for integration with Zoho, and we added support for it.

Now Grade.ua is successfully integrating additional forms for collecting customer contacts to the website.