x2 Conversion Boost: Grade.ua Partnership with Claspo

Testing different widgets and adding new elements and CTA, we achieved fantastic results in Grade.ua!

convertion rate increase
action increase

We decided to introduce a floating information widget. It is not intrusive, but it had to appear with each new session. Claspo was the easiest way to do this. The platform is easy to understand, you can figure everything out in half an hour.

Viktoriia Tsalpinska

Email marketing specialist, Grade.ua


Education, Business, Webinars


Grade is the largest educational center in Ukraine. In partnership with the Cambridge University Examination Department, it offers English language curriculums for children and adults, professional development programs for teachers, Cambridge exams, and online courses for self-guided exam preparation - IELTS Academic, KET/A2 Key.

Our task

Grade.ua held an event and collected registrations. Claspo's task was to quickly redirect users from the site to the event page.

Looking ahead, let's say that together with the client, we coped with the challenge in one day without involving the site developers.



Based on our experience and the growth statistics of our various clients, during the period of redirecting traffic to the event page, we offered Grade.ua to test different widgets. Our client chose pop-ups from the library of templates in Claspo's personal account and tested 3 of them on the website.

Thanks to this decision, the specialists of Grade.ua managed to increase the number of registrations for the course CELTA – one of the most popular qualifications among teachers of English, which allows teaching adults. More than 10,000 candidates from all over the world take this course every year.

Business results

In the first case, they only had a title and a button, in the second, they added a countdown timer. Finally, they tried a limited-time special offer. All this hypothesis testing allowed us to find out the most effective type of pop-up. in this case and, as a result, doubled the client's conversion.

Advice from Claspo

Always test different types of widgets and use cases, as this is the only way to figure out which widget is best for your audience. Testing widgets will help increase CR by 2-3 times!

1. Brief pop-up with title and a button


  • 20 300 views
  • 216 actions
  • CR 1.0%
  • Work period: 8 days

2. Pop-up with countdown timer


  • 11 700 views
  • 142 actions
  • CR 1.2%
  • Work period: 6 days

3. Pop-up with a limited-time special offer


  • 4 200 views
  • 09 actions
  • CR 2.1%
  • Work period: 3 days
Important statistics

Pop-up. with a built-in countdown timer can increase CR by an average of 112%!

Having coped with the first challenge, we continued our cooperation. Grade.ua was waiting for integration with Zoho, and we added support for it.

Now Grade.ua is successfully integrating additional forms for collecting customer contacts to the website.

We, as a service from marketers for marketers, would love to hear about your insights and experience. Please, write what you think about it! Join the discussion in the comments and share your thoughts.

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