How to ask for a sample testimonial letter via email? No single person shopping online would want to buy a "cat in a sack". Therefore, people check the social evidence to see if they can trust the store (Facebook and Instagram are the most popular platforms for feedback). Customer feedback is the most powerful tool that engages new people and turns them into loyal customers. Much has been said about the importance of testimonial request from clients. It is a...
Mobile conversion optimization is not the future but the present. So we hope you have worked on your mobile conversion and know the basics. But there are still many business owners who don't know what to do with their websites. Or they have a specialist who is not that much of a specialist. That is also ok, but you have to understand what makes high website mobile conversion. Table of Contents 1. What Is Mobile Conversion Rate Optimization? 2. Why...
Customer reviews are a valuable source of information necessary for the effective operation of an analytics system and business as a whole. They not only reflect the general opinion of your audience but also provide the data needed to make the right management decisions and formulate a development strategy. By knowing how to ask customers for reviews properly, you will be able to create a continuous flow of information for analysis. In turn, it will allow you to analyze the...
Website pop-ups are a key part of modern web design and digital marketing strategy, offering an effective way to engage visitors and generate leads online. When built with strong UX principles and aligned with marketing objectives, pop-ups drive higher engagement and reduce bounce rates. Besides, pop-ups can help marketers achieve specific goals, like growing email lists, improving campaign ROI, and boosting product visibility. This guide covers 49 types of pop ups, categorized by view, goal, and trigger, to help marketers...
Growing your email list is often considered a top priority for marketers. Every marketer asks themselves where they can get email addresses to send out the campaigns and other materials. The following ways will help you grow your subscriber base using different approaches: Create Unique Content Promote on Social Networks Create Videos Provide Bonus Content Conduct Webinars Conduct Giveaways Offer Coupons, Discounts, Free Shipping, etc. Ask for Feedback Partner up with Bloggers and Other Media Influencers Add Social Proof Let’s...
Imagine you run a business and have done almost everything to succeed. It seems like you have all set up, automated some processes, and your business works properly. Do you think it is enough to have a successful business? Not yet, of course. You see, if you run a company that provides its services to customers, be it a cafe or a shop, you face some kind of customer feedback. And you must be aware of the most proper ways...
As a rule, people don't have time to answer long surveys. It gets annoying with every new question, and many people can't even understand why they are dealing with some of those questions. So how to increase survey response rates, and what is a good survey response rate? Surveys are a great tool when you want to get a decent amount of information in a short period of time. Even a small amount of answers will help you understand your...
SMS pop-ups for collecting phone numbers are powerful tools for lead generation. They tap into the consumers who prefer receiving concise, direct promotional texts over emails. SMS pop-ups are ideal if you want to align with your audience's preferences, enhance communication, and guide them through the sales funnel. In this article, we'll explore the benefits of SMS pop-ups, highlight successful implementations by various brands, and offer practical tips for maximizing their conversion potential. What is an SMS pop-up? An SMS...
Pop-ups are a powerful marketing tool for increasing website conversions. In digital marketing, pop-ups are on-site messages or forms that appear while a user browses your site, designed to capture attention, boost engagement, and drive action. Marketers use pop-ups for a range of conversion rate optimization (CRO) goals, including: Collecting customer data via email signup forms (e.g., Shopify newsletter signup forms in case of Shopify merchants) Promoting special offers to improve sales conversion, Reducing churn with personalized, targeted messaging. While...
With today's high competition and the struggle for consumer attention, shoppers are confident that they are in control of time and can endlessly study and compare different options. That’s why they browse your products and offers but delay buying indefinitely. Adding a countdown timer pop-up to your website is a proven way to show customers that your offer is limited and thus regain control over their time. When the counter tends to zero, it stimulates even the most indecisive buyers...