If you are looking for how to grow your YouTube channel, you should start asking yourself why you need that. As of February 2025, there were 253 million active YouTube users in the USA only! India itself had 467 million active users. So can you predict how many there will be next year and in years to come? Plenty enough for you to start growing a YouTube channel for different purposes. It helps grow business, raise awareness of your brand,...
Pop-ups are a powerful marketing tool for increasing website conversions. In digital marketing, pop-ups are on-site messages or forms that appear while a user browses your site, designed to capture attention, boost engagement, and drive action. Marketers use pop-ups for a range of conversion rate optimization (CRO) goals, including: Collecting customer data via email signup forms (e.g., Shopify newsletter signup forms in case of Shopify merchants) Promoting special offers to improve sales conversion, Reducing churn with personalized, targeted messaging. While...
Are you planning the email opt-in campaign and need some inspiration? We've got your back. Here you'll see great opt-in email examples that will put you on track. Even though there are many options for how you can get the personal information for your email list, you can get inspired with examples of the best opt-in forms to upgrade your email marketing. Table of Contents What is Opt-In Email Marketing? Email Opt-In Form Examples: 19 Ideas For Your Business Pop-up...
TL;DR What are the Steps of Conversion Optimization? Step 1: Make Research & Data Gathering Step 2: Form a Hypothesis for Further Work Step 3: Prioritize Your Hypothesis and Ideas Step 4: Implement and Test Your Hypotheses Step 5: Learn and Review Results Many marketers and owners of small businesses spend a huge amount of time working on website traffic and web conversion optimization. And no wonder why since website traffic is highly important as it attracts attention and helps...
In recent years, the Halloween party has made a place for itself in the marketing strategy of brands. This event is a springboard allowing e-merchants, brands and retailers to promote their offers or products through ever more original promotional campaigns. Halloween is the perfect time to get out of your habit and explore fun new ways to communicate effectively with your customers. To do this, start simmering on the subject early and plan your strategies. Thus, you will take full...
In the world of sales, upselling techniques hold significant potential for increasing revenue. It may seem like a straightforward approach, merely presenting customers with a higher-end or pricier version of a product. However, adopting such a simplistic view often leads to customer dissatisfaction and a negative perception of your company as a whole. To ensure successful upselling, careful consideration of your strategies is crucial. When is the ideal time to introduce an upsell? Should you present a curated list of...
As much as we want everything to always go our way, e-commerce is a lawless place where people abandon their carts left and right, making it essential for business owners to learn to calculate the cart abandonment rate. Many companies choose to ignore this issue. However, you should always consider calculating and reducing cart abandonment, as it may severely cut into your bottom line. Calculating the cart abandonment rate is a crucial step toward recovering lost profits. In this article,...
Collecting phone numbers is the first step to implementing an SMS or text marketing strategy. 53.5% of business owners say that SMS campaigns have the highest open and click-through rates compared to other communication channels. That’s no surprise, given that text messaging is the preferred method of communicating with brands for nearly 50% of consumers of all ages. Thus, by growing your phone number list, you can reach a broad audience with subsequent SMS mailings, attract more attention to your...
Customer reviews are a valuable source of information necessary for the effective operation of an analytics system and business as a whole. They not only reflect the general opinion of your audience but also provide the data needed to make the right management decisions and formulate a development strategy. By knowing how to ask customers for reviews properly, you will be able to create a continuous flow of information for analysis. In turn, it will allow you to analyze the...
Growing your email list is often considered a top priority for marketers. Every marketer asks themselves where they can get email addresses to send out the campaigns and other materials. The following ways will help you grow your subscriber base using different approaches: Create Unique Content Promote on Social Networks Create Videos Provide Bonus Content Conduct Webinars Conduct Giveaways Offer Coupons, Discounts, Free Shipping, etc. Ask for Feedback Partner up with Bloggers and Other Media Influencers Add Social Proof Let’s...