Do you know what EPC in affiliate marketing is? It states for earnings per click, and it can help you increase your profits. If you want to know the truth about products or services you sell, you can use EPC to find out whether you should continue creating them or reselling them. This metric also can show you whether you should invest in specific campaigns or upgrade them to get better results. Here we will cover the ways you can...
We constantly want to have more but spend less. These two contradicting impulses power up our economic and social systems by determining our financial decisions and behavior patterns. Therefore, there is no wonder that scarcity of advertising is an inherent part of almost every company’s campaigns. It is a truly viable strategy because it is built on the most basic of human instincts. Still, being abundant or careless with scarcity tactics can often result in losing the faith of your...
Are you annoyed by pop-ups? 73% of users say they have a negative attitude toward pop-up windows. But that is not stopping marketers from continuing to use them. Why is that? The answer is pretty simple, they are functional! Despite everything, clients continue to interact with pop-ups and this tool does not lose effectiveness. But even minor mistakes in setting up the window, such as inappropriate appearance time or data overloading, can lead to loss of customers and traffic. Pop-up...
While Shakespearean characters are haunted by existential struggles, wondering “To be, or not to be”, the pragmatic minds of business owners are constantly preoccupied with one eternal question: “How to boost sales?”. Everyone from mango vendors on the streets of Delhi to large transnational corporations like Coca-Cola are challenging their brains to solve this riddle. Obviously, not every key opens every door. Therefore, familiar solutions might not suit your company. Plus, everyone knows, applies and talks about them. That is...
Don’t be afraid to experiment with your marketing tools! If you want to bring more attention to your pop-up windows that have images, text, videos, surveys, and more, just try adding animations! They will surely get more attention from your target audience. Let’s see how to use pop-up animation properly and engage the users. Easily Create Animated Pop-up with 800+ High-Converting Templates Get Started Table of Contents Definition of Pop Up Animation Effects When to Use Animation Effects Pop Up...
Conversions on your website depend on various factors, including your offers, your CTAs' messaging, and even button colors. Some companies see up to a 30% conversion increase thanks to changing the color of their CTA buttons. So, this topic definitely warrants further attention. And we (with the help of our designers) are here to guide you through the sometimes difficult choices that make your design effective. Keep reading to learn step-by-step about best practices for CTA button colors! Why are...
As a rule, people don't have time to answer long surveys. It gets annoying with every new question, and many people can't even understand why they are dealing with some of those questions. So how to increase survey response rates, and what is a good survey response rate? Surveys are a great tool when you want to get a decent amount of information in a short period of time. Even a small amount of answers will help you understand your...
TL;DR What are the Steps of Conversion Optimization? Step 1: Make Research & Data Gathering Step 2: Form a Hypothesis for Further Work Step 3: Prioritize Your Hypothesis and Ideas Step 4: Implement and Test Your Hypotheses Step 5: Learn and Review Results Many marketers and owners of small businesses spend a huge amount of time working on website traffic and web conversion optimization. And no wonder why since website traffic is highly important as it attracts attention and helps...
Mobile conversion optimization is not the future but the present. So we hope you have worked on your mobile conversion and know the basics. But there are still many business owners who don't know what to do with their websites. Or they have a specialist who is not that much of a specialist. That is also ok, but you have to understand what makes high website mobile conversion. Table of Contents 1. What Is Mobile Conversion Rate Optimization? 2. Why...
Website age verification helps you comply with age restrictions and regulations regarding sensitive content or products in most countries. Whether you're running an online store for alcohol, tobacco, or adult-oriented material or simply want to protect minors from accessing inappropriate content, implementing age verification on your website is crucial. It can save your online business and reputation. In this article, we will explain the different types of age verification pop-ups and share information about how to add age verification pop-ups...