It is finally springtime, and everything is blooming, except your business? Keep calm and do not rush to another expensive course. Certainly, finding your target audience and learning to approach it correctly or rearranging your website’s layout might require professional assistance. Yet, sometimes planting small seeds like creating an email list or adding high-quality photo and video materials is an effective take on how to grow e-commerce sales. Table of Contents 5 Ways You Can Disappoint Visitors and Fail to...
It seems that pop-up windows in HTML were on the Internet as soon as the Internet appeared. We all remember the weird and annoying pop-up that wanted to get everything from us, except souls. But that time is over, and every business owner should consider using pop-up tips to get customer information. Even now, you can see that lots of manipulations are gone, and the pop-up windows have become more friendly, informative, and less annoying. Sit Back And Let Us Do...
Pop-ups aren't just email capture tools—they can also help you boost sales. By using pop-ups wisely, you can guide visitors to make a purchase and give them special offers. In fact, according to a survey by RetailMeNot, 91% of consumers are more likely to do business with a retailer again if they receive a promo code. You can use pop-ups to tell users about sales, show discount codes, or offer free shipping on orders over a certain amount. A small,...
In the world of sales, upselling techniques hold significant potential for increasing revenue. It may seem like a straightforward approach, merely presenting customers with a higher-end or pricier version of a product. However, adopting such a simplistic view often leads to customer dissatisfaction and a negative perception of your company as a whole. To ensure successful upselling, careful consideration of your strategies is crucial. When is the ideal time to introduce an upsell? Should you present a curated list of...
How to ask for a sample testimonial letter via email? No single person shopping online would want to buy a "cat in a sack". Therefore, people check the social evidence to see if they can trust the store (Facebook and Instagram are the most popular platforms for feedback). Customer feedback is the most powerful tool that engages new people and turns them into loyal customers. Much has been said about the importance of testimonial request from clients. It is a...
According to statistics, 88% of C-suite executives consider feedback data a critical decision-making tool. However, collecting customer feedback makes no sense without its subsequent analysis. By delving deeper into the first-hand insights you receive and intelligently interpreting them, you can make data-driven decisions. In this article, we will explain why and how to analyze customer reviews. We will also provide you with ideas, techniques, and helpful tools for automated customer feedback analysis. So, keep reading to get the most from...
We constantly want to have more but spend less. These two contradicting impulses power up our economic and social systems by determining our financial decisions and behavior patterns. Therefore, there is no wonder that scarcity of advertising is an inherent part of almost every company’s campaigns. It is a truly viable strategy because it is built on the most basic of human instincts. Still, being abundant or careless with scarcity tactics can often result in losing the faith of your...
Growing your email list is often considered a top priority for marketers. Every marketer asks themselves where they can get email addresses to send out the campaigns and other materials. The following ways will help you grow your subscriber base using different approaches: Create Unique Content Promote on Social Networks Create Videos Provide Bonus Content Conduct Webinars Conduct Giveaways Offer Coupons, Discounts, Free Shipping, etc. Ask for Feedback Partner up with Bloggers and Other Media Influencers Add Social Proof Let’s...
TL;DR What are the Steps of Conversion Optimization? Step 1: Make Research & Data Gathering Step 2: Form a Hypothesis for Further Work Step 3: Prioritize Your Hypothesis and Ideas Step 4: Implement and Test Your Hypotheses Step 5: Learn and Review Results Many marketers and owners of small businesses spend a huge amount of time working on website traffic and web conversion optimization. And no wonder why since website traffic is highly important as it attracts attention and helps...
The customer acquisition funnel is an essential part of the marketing process. Eventually, the acquisition funnel provides a useful framework for engaging users throughout their buying journey. At the top of the acquisition funnel, the widest part, many people interact with your business somehow, even if they're noticing a Facebook ad or post. The narrower the funnel, the fewer people there are at each stage. The final tip of the funnel represents a customer making a purchase. At this stage,...