How Claspo Completes ActiveCampaign for Best Conversions

ActiveCampaign users know the value of effective subscription forms, but finding a great solution for this can be challenging. It should be easy to use, integrates effortlessly, and offers customizable templates. Oh, and let’s not forget — your forms need to impress without annoying your visitors. 

That’s exactly what Claspo delivers. The platform integrates seamlessly with ActiveCampaign. It also offers ready-made templates for industries like B2C, B2B, e-commerce, and SaaS. Combined with a user-friendly interface, it makes creating and managing subscription forms effortless. Curious how it all works? Keep reading to discover how Claspo helps you maximize conversions while keeping things simple.

Quick Comparison of Claspo and ActiveCampaign Widget Creation Features

For those who want to get a quick overview of Claspo's key features and understand whether ActiveCampaign has similar solutions, we've created a concise comparison table. You can read more about the described features below.

Ready-Made Widgets for Dozens of Use Cases

You'll save time and budget on designers and developers with Claspo's extensive library of over 1000 ready-made templates. Unlike ActiveCampaign, which lacks templates and only allows basic contact collection widgets, Claspo lets you integrate the right widgets across your website funnel to engage, guide, and convert users through each stage of their journey—from initial interest to the main conversion. Whether you’re trying to grow your email list, capture leads, promote offers, gather customer feedback, or show social proof these widgets can help you work smarter, not harder. 

Let’s explore some examples.

1. Multi-Step B2B Lead Gen Forms

Instead of overwhelming prospects with too many fields at once, multi step popups allow to break the form into step-by-step flow. This helps maintain user focus and increases the likelihood of form completion. Collect as much (or as little) information as you need with a variety of layouts and pre-designed templates — like company size, industry, or budget range — all without tech development and design stress.

Drag-and-drop fields make customization a breeze. Whether you prefer a minimalist design or a more data collection approach, there’s flexibility to customize each stage of the form and match them to your brand. Additionally, ensure you’re gathering valid B2B leads by setting up a quick verification feature that detects invalid emails.

2. Gamified Welcome Offer to Drive First Purchase

By showing a welcome offer like special discount, free shipping, or an extra gift for first-time customers, you provide a clear incentive for them to take action. It works best for e-commerce or direct-to-consumer brands looking for a catchy approach that immediately hooks new visitors.

To achieve better interaction, consider using a full-screen layout. Visitors are prompted to input their email to play and claim the deal, while guiding them to make that first purchase (and growing your subscriber list, though). By integrating a short countdown or “limited availability” feel, you can increase the sense of urgency and push conversions even further.

Latest A/B Test Results

In our latest test, one of these interactive approaches, particularly a gamified wheel widget, proved twice as effective at capturing subscriptions compared to a traditional limited time offer widget with just a countdown timer. By adding an element of surprise and interactivity, you not only engage your visitors but also encourage them to share their contact details, which directly impacts your further email marketing campaigns.

3. The “Wheel” Gamification for Extra Trials & Upgrades for SaaS

A spin-the-wheel game taps into visitors’ natural curiosity and sense of excitement. Offer a chance to win extended trials or discounted paid plans; once they spin, they enter their email to get the prize. The wheel can appear subtly as a floating bar in the corner of the page or built-in widget on the pricing page after a user has been on the site for a set time—capturing attention without being too disruptive. 

It’s great for SaaS or subscription-based platforms where you need to generate leads, entice users to try a trial period, and then upgrade to a paid plan. 

Based on the data from our latest A/B test, this gamified approach can double subscriptions compared to LTO widget without gamification.

4. Scratch Card “Tripwire” for Online Courses

Online course creators often struggle to convert cautious prospects. A “tripwire” offer — say, a course worth $100 for just $1 — helps break that hesitation. Users virtually “scratch” to reveal their exclusive discount. It’s fun, interactive, and instantly rewarding. You capture leads’ emails, then seamlessly direct them to a quick checkout page, removing that barrier of the first-time payment.

For educators, coaches, or e-learning platforms, this approach not only generates leads but also lets potential learners experience your course quality at a minimal cost. That taste of value can lead them to invest in full-priced courses down the line.

Total Customization with Claspo’s Drag-and-Drop Editor

Even non-technical marketers using Claspo’s intuitive drag-and-drop editor can easily create personalized, perfectly aligned popups without worrying about design issues. You can customize fonts, colors, and buttons to match your brand, add captivating images, animations, or even videos to make your widget stand out. You can add an image in three ways: upload from your device, use a web link, or select from the built-in library of pictures, animations, and icons. ActiveCampaign users can only dream of such options.

The editor offers components to help reduce cart abandonment, increase engagement, and lift conversions, whether for subscriptions or purchases. Here are a few key highlights:

• Slider: consolidate multiple offers or products into a single pop-up. Include as many images or videos as needed without overwhelming your audience.

Try this template

• Textroller: attract customers' attention through dynamically changing text with valuable messages. 

Try this template

• Relative countdown timer: trigger FOMO by displaying a countdown that starts for each visitor individually. Once it hits zero for one person, the offer disappears for them while remaining active for others. Our clients who combined a strong call to action with a valuable offer and a countdown timer saw a 112% increase in conversions. 
• Promo codes: engage new visitors with enticing promo code widgets that target only first-time visitors, helping you increase conversions without overspending on discounts.

Try this template

• Exit-intent survey: gather insights from users leaving your site by asking why, helping improve usability, product offerings, and more.

Try this template

All you need to do to add an exit intent survey to the widget is drag it and adjust the settings accordingly. By contrast, ActiveCampaign's editor is more focused on email automation, making the design of pop-ups feel clunky and restrictive. Users may spend more time learning the platform to make pop-ups work.

Gamification vs Basic Forms

Claspo stands out with its website gamification templates, offering tools like Spin-to-Win wheels, Scratch Cards, and Gift Boxes that go beyond basic pop-ups to create interactive experiences. 

Claspo’s pop-up gamification transforms passive visitors into active participants, driving higher conversion rates. Recent beta tests show gamified pop-ups can increase conversions by 400% and convert up to 3x more than standard widgets.

These gamified popups engage users and increase conversions, with customization options for win chances and prizes. You can set specific probabilities for each reward — for instance, a 5% discount 60% of the time, a 10% discount 30% of the time, and a 15% discount 10% of the time.

Unlike Claspo, ActiveCampaign's pop-up builder lacks gamification, resulting in static forms without interactive features.

Mobile-First Optimization and AI Multilingualism

Claspo delivers a seamless mobile experience, maximizing conversions without sacrificing design or functionality. Unlike ActiveCampaign, which only makes pop-ups responsive, Claspo offers enhanced mobile customization. You can easily toggle between desktop and mobile views when creating or customizing templates. Adjust text and remove unnecessary elements for optimal mobile display, while the Columns component automatically arranges content for mobile.

With our AI-driven multilingual support, pop-ups appear in users' preferred languages. This is especially important for companies operating in different markets or in countries with several languages in use. Consumers believe that a good promotional offer is one that is displayed in their native language. All you need to do is to create a widget in a default language (say, English), add translations (such as, Spanish), and the system will auto-translate the text. Then, Claspo detects the browser or website language to show the correct version to each visitor.

Triggers and Targeting Options to Catch the Right Eye

Claspo offers advanced triggering and targeting options.You can display pop-ups based on visitor behavior, such as time spent on the site or a particular page, scrolling depth, number of pages viewed, inactivity for a certain period of time, or intention to leave the site. The flexible settings allows you to show valuable offers to users who have already shown signs of interest. This increases the likelihood of their conversion into a subscriber or buyer, etc.

Claspo’s settings let you target newcomers, device types owners (mobile, desktop, or both), specific page visitors, users by traffic sources (UTM-targeting), people living in certain locations (geo-targeting). Check out ways to use these targeting options:

• New visitors: show first-time visitors a pop-up with a special offer, like a discount on their first order.
• Device types: for mobile users, promote an app download, while for desktop, offer a newsletter signup with desktop-friendly content, such as ebooks, etc.
• Page-based targeting: display pop-ups based on the page content a visitor views. For example, a skincare article can trigger a pop-up with a discount on related products.
• UTM targeting: customize pop-ups by traffic source. Let’s say visitors from Instagram ads can see a pop-up encouraging them to follow the brand.
• Geotargeting: for instance, a food delivery service can show location-based promotions and availability.

 Unique Features for Running User-Friendly Popups

Claspo allows you to display popup windows in HTML unobtrusively, enhancing user engagement without frustration. This balance is crucial for maintaining a positive experience and increasing conversions. Claspo’s Overlap Protection and Silence Interval features prevent overwhelming visitors with too many popups. 

Overlap protection ensures that no two or more floating widgets overlap, creating a clean browsing experience. Silence interval adds time gaps between pop-ups, preventing multiple widgets from appearing quickly.

ActiveCampaign lacks these safeguards, increasing the risk of bombarding visitors with pop-ups, which can lead to a negative experience.

Widget Testing and Analytics

After launching your widgets, you can set up A/B testing in Claspo to understand what resonates with your target audience. This data-driven approach eliminates guesswork for future campaigns.

In Claspo, you can test various components and settings, including:

• Headlines (for example, urgency vs exclusivity).
• Calls to action (action-oriented vs soft sell).
• Visuals (colorful images vs monochromatic or muted hues).
• Form fields (asking for a phone number vs making it optional).
• Layout (different positions: center of the screen vs bottom right corner).
• Triggers (exit-intent vs timed delay).

By consistently experimenting with each of these aspects and comparing the rates of views, target actions, and conversions, you will gain insights into your audience’s preferences.

Elevate Your Email-Marketing Strategy with Claspo

While ActiveCampaign excels in email marketing automation, it lacks solid pop-up creation features. Claspo, however, provides an extensive range of tools specifically for widgets, including a vast template library, a drag-and-drop editor, advanced triggering and targeting, gamification, mobile-first optimization, A/B testing and much more. Claspo complements ActiveCampaign by enabling the creation of interactive forms, accelerating high-quality email collection, and promoting special offers more effectively.

A significant advantage of Claspo is its generous free lifetime plan. We offer powerful features without requiring immediate upgrades. Our users can explore the platform’s capabilities, generate leads, and drive conversions without budget constraints, making it accessible for all business sizes.

Now you can strengthen your strategy by integrating Claspo with ActiveCampaign and extend your marketing efforts far beyond the mere collection of contact lists.